Young people in Greece are starting up e-businesses to boost the country's exports by selling to a 500 million person population. A business plan and strategy for these e-commerce startups includes doing a business plan, learning analytics, having a responsive design e-shop, focusing on exports, providing excellent customer service, and automating operations. Hiring an e-commerce consultant can also help these new businesses succeed.

1. ennovation 2012
eCommerce
Business
Plan
&
Strategy

2. pan@gezerlis.gr
eCommerce
Consultant

3. first, the bad news…

4. Hellenic Statistical Authority - March ‘12

5. Hellenic Statistical Authority - March ‘12 & Eurostat - March ‘12

6. Foundation for Economic & Industrial Research - April ‘12

7. 59%unemployment
rate
for
<25yr(Nov ‘13)
ELSTAT, Feb, 2014

9. Huge
increase in
“true”
young
entrepreneurship
via
start-ups

10. 35%(2nd highest in EU-27)
ELTRUN The eBusiness Research Center - AUEB- Nov ‘13

11. Can you connect the dots?
Young EntrepreneurshipeCommerce
Exports

12. ennovation 2012
Young
people
star1ng-­‐up
eBusinesses
to
boost
country’s
exports

13. Let’s focus on e-selling to a 500M population

14. Business Plan & Strategy

15. 1.
Do
a
Business
Plan
(duuuh!)

16. 2.
Learn
Web
Analy1cs
(You
won’t
survive
otherwise)

17. 3.
Responsive
Design
e-­‐shop
(25%
of
GR/CY
visitors
now
from
mobile
devices)

18. 4.
Exports,
Exports,
Exports
(exports)

19. 5.
WOW
the
customer
(Read
“Delivering
Happiness”,
Zappos
CEO)

20. 6.
Automate
Opera1ons
(call
center,
shipping,
billing,
etc)

21. 7.
Idiot-­‐proof
shipping
price
(understanding
the
shipping
price
is
beKer)

22. 8.
Use
many
payment
methods
(especially
overseas)

23. 9.
Beware
of
returns
(it’s
not
a
legislaMon
issue,
but
a
customer
issue)

24. 10.
Use
more
than
1
courier
(you
can
negoMate
beKer)

25. 11.
Packaging
costs
1-­‐2%/sales
(but
it’s
well
worth
it)

26. 12.
Don’t
stock
(in
the
beginning)

27. 13.
Localise,
do
not
translate
(phone
number,
Bank
Account,
domain)

28. 14.
A/B
test
EVERYRTHING
(even
your
IVR
message)

29. 15.
IVR
more
important?
(even
than
your
e-­‐shop?)

30. 16.
Not
CPA
!
LVT
(not
Cost
Per
AcMon,
but
Life
Time
Value)

31. 17.
Move
from
Paid
to
Owned
(MarkeMng)

32. 18.
Play
Smart
with
Price
Comp
(Price
Engine
OpMmisaMon)

33. 19.
Content
Marke1ng
#rulez
(And
your
compeMtors
don’t
know
it
yet)

34. 20.
TV
#rulez_even_more
(And
it’s
not
that
expensive)

35. 21.
Hire
Conv.
Rate
Op1miser
(It’s
the
best
ROI
decision
you
will
ever
make)

36. 22.
Photo-­‐shoot
the
products
(and
not
with
your
iPhone)

37. 23.
Hire
eCommerce
Consultant
(if
you
can’t
get
a
great
eCommerce
Manager)

38. 24.
Train
your
People
(and
they
will
become
great
eCommerce
People)

39. 25.
Join
an
eCommerce
Assoc.
(Greek
eCommerce
AssociaMon
|
120
members)

40. 26.
Do
not
miss
omni
channel
(It’s
not
always
expensive
to
be
omni
channel)

41. 27.
Understand
ROPO
(Research
Online
–
Purchase
Offline)

42. 28.
Visit
7th
eCommerce
Conf
(in
Cyprus)

43. 29.
It’s
Commerce
first
(…and
then
eCommerce)

44. 30.Υποµονή&Επιµονή

45. pan@gezerlis.gr
eCommerce
Consultant