1. Tame The Personal Information Management Coach
Data Deluge
Who: Peter Gailey - The PIM Coach
What: A “LinkedIn Presentation” for job seekers.
When: Tuesday 7-17-12 @ 8:00 – 10:00 AM
Where: St. Andrews UMC
Why: To learn tips and tricks to optimize your social
Media Strategy – Specifically your LinkedIn Strategy.
Copyright: www.PIMCoach.com
2. Social Networks – Where do you BRAND??
LinkedIn, Facebook, Twitter, BLOG,
Pinterest, Personal Website
YOU
ARE
HERE
3. Tame The Personal Information Management Coach
Data Deluge
Peter Gailey
Personal Information Management Coach
214-336-1286
WWW.PIMCoach.com
peter@PIMCoach.com
http://www.facebook.com/PersonalInformationManagementCoach
http://twitter.com/#PIMCoach
http://www.youtube.com/user/PIMCoach
http://pinterest.com/pgailey/
http://www.linkedin.com/in/petergailey
Copyright: www.PIMCoach.com
4.
5. GET FOCUSED!!!
• Create your personal tagline (Brand)
• Be Focused - Consistent
• Create your 30 second elevator pitch
• Emphasize your “RELEVANT” skills
• Explain your experience (Resume)
• Distinguish yourself from the crowd
• How will you help them?
• It is not about you! It is about them!
6.
7. LINKEDIN STRATEGY
Get connected
– Be able to be found (Key Words!!)
– Previous employment
– Education
– Websites
– Twitter
– Recent activity
– Status
– Groups and Associations
– Additional applications
8. LinkedIn Tactics
• Profile – Project yourself as to what you want!
• Connections
• Job Board
• Set up Search Agents
• Tracking
• Introductions – Informational Interviews
• People @ Companies
• LinkedIn is all about NETWORKING! That is why
everyone uses LinkedIn!!
9. Social Marketing Content Strategy
High
Website
Email Marketing
Content
Depth
Low
Low Frequency of High
Interaction
10. How to build and propagate
“BRAND YOU” to generate
NEW BUSINESS
LinkedIn
Facebook
References Personal
Business
What's So Social About Social Media? How Social Are You?
Repeat
BRAND YOU Twitter
Business
Word of Mouth BLOG
News Letter
11. Social Networks – Where do you BRAND??
LinkedIn, Facebook, Twitter, BLOG,
Pinterest, Personal Website
YOU
ARE
HERE
12. Tame The Personal Information Management Coach
Data Deluge
Peter Gailey
Personal Information Management Coach
214-336-1286
WWW.PIMCoach.com
peter@PIMCoach.com
http://www.facebook.com/PersonalInformationManagementCoach
http://twitter.com/#PIMCoach
http://www.youtube.com/user/PIMCoach
http://pinterest.com/pgailey/
http://www.linkedin.com/in/petergailey
Copyright: www.PIMCoach.com