Dreamforce 2012: Sales Cloud - Grow Your Business. Best Practices to Drive Ad...
Nitro For Salesforce General Presentation
1. Introducing Nitro for Salesforce.com
An easy, automated way to motivate your sales team.
2. Sales Managers Have Always Relied on Proven
Techniques for Motivating Salespeople
3. But managing these programs has
been a tedious, manual chore
Clunky spreadsheets Or worse
4. At the same time, sales managers are always
looking for ways to increase adoption of Salesforce
Organizational
Change Process Alignment
16% 13%
Software
Functionality
1%
Most important
factors for realizing
value from
enterprise
software
Effective User
Adoption
70%
Source: Sandhill.com 2008
5. The Sales Manager’s Dilemma
How do I automate How do I increase
my sales adoption and
motivation usage of
programs? Salesforce?
6. Bunchball’s Nitro engine has been helping companies
automate motivation and drive engagement for years
A powerful, cloud-based rules engine
complete with APIs, widgets and an admin
console
Enables businesses to easily add game
mechanics to any digital experience
Used by more than 100 businesses including
NBC, Hasbro, Scripps, Intel, HP, Adobe, and
others to motivate more than 125M users
7. Now we’ve combined the leading engagement engine
with the leading SFA platform to create the
Best New Salesforce App of 2011
8. Nitro for Salesforce is an easy, automated way to
motivate your sales team, right in Salesforce.com
An easy to install app available on the
AppExchange
Focus your team on the activities that matter most
to your business
Nitro will do the heavy lifting and automate your
motivation programs for you; no more manual
tracking
Drive adoption of salesforce by making it more
enjoyable and rewarding for your team
9. Right out of the box, Nitro for Salesforce
engages your sales team
A persistent sidebar displays:
10. Right out of the box, Nitro for Salesforce
engages your sales team
A persistent sidebar displays:
Progress Bar: shows them how they’re doing
and how close they are to the next level
11. Right out of the box, Nitro for Salesforce
engages your sales team
A persistent sidebar displays:
Progress Bar: shows them how they’re doing
and how close they are to the next level
Featured Challenge: what their manager wants
them focused on and who’s already completed it
12. Right out of the box, Nitro for Salesforce
engages your sales team
A persistent sidebar displays:
Progress Bar: shows them how they’re doing
and how close they are to the next level
Featured Challenge: what their manager wants
them focused on and who’s already completed it
Team Leaderboard displaying who’s on top –
and who’s not
13. A dynamic newsfeed informs your team and helps
them spread your marketing messages
Manager Newsfeed: Share
key
messages, accolades, and
new rewards
Leader Showcase: Highlight
your top-performers
Marketing Booster Box:
Give each salesperson their
own URL, and they earn
points when their
connections click on it
14. The Profile Page keeps your team focused on the
activities that matter most to your business
My Points: How many have
I earned and how many do I
need
Featured Challenge: What
should I be focused on
achieving?
Chatter Newsfeed: A
chronological story of what
I’ve accomplished
15. The Profile Page keeps your team focused on the
activities that matter most to your business
My Trophies: How many
have I earned and how many
do I need
Trophy Detail: The more
important the activity, the
more points I earn
Progress Bar: How close
am I to completing this task?
19. Unlock your sales team’s competitive spirit with
Team Standings and Profiles
Team Standings: Which
teams are crushing it?
Chatter Stream: who are the
most active contributors to
the team competitions?
23. Incentivize your team with rewards that are
available right in Salesforce
Real or virtual rewards:
Provide real prizes or virtual
gifts, with a running total of
how many are available
One-click buy: once the
salesperson chooses their
gift and clicks “buy,” an email
is delivered to the individual
responsible for fulfillment
25. A simple pre-configured admin console will
get you up and running in no time.
Pre-configured: Nitro for
Salesforce comes with hooks
into all of the key Salesforce
actions, and it’s easy to
create new ones for Custom
Objects.
26. A simple pre-configured admin console will
get you up and running in no time.
Pre-configured: Nitro for
Salesforce comes with hooks
into all of the key Salesforce
actions, and it’s easy to
create new ones for Custom
Objects.
Default challenges: Out of
the box, Nitro for Salesforce
comes with a package of
default challenges related to
winning deals, creating
leads, and beating quotas.
And you can use the New
Challenge Wizard to create
your own.
27. Nitro for Salesforce is an easy, automated way to
motivate your sales team, right in Salesforce.com
An easy to install app available on the
AppExchange
Focus your team on the activities that matter most
to your business
Nitro will do the heavy lifting and automate your
motivation programs for you; no more manual
tracking
Drive adoption of salesforce by making it more
enjoyable and rewarding for your team
Sales managers are also looking to get more usage out of salesforce.com. It’s common knowledge that if you want to get the most value out of your enterprise software investments, User Adoption is key – far and away more important than org changes, process alignment and functionality.Source material:http://www.readwriteweb.com/archives/focus_on_user_adoption_not_software_features.phpEffective user adoption is the absolute best predictor of enterprise software success. That was one of the key takeaways for me from theOpenAir User Conference this week.AccoSoftware functionality came in at 1% surprisingly, with organization change at 16% and process alignment at 13%. This is a remarkable result.You can have the best software in the world, with the most sophisticated features, analytics and integration, blah blahblah - but if people don't use it, it isn't going to add value. I can't tell you how many RFPs and software selection processes I've been involved with in prior lives that focus almost exclusively on tiny little features that few people will ever use. This study shows that focusing so much on features is missing the boat entirely.This finding is very interesting for all kinds of applications, particularly enterprise apps but also consumer apps. Features very rarely make someone take to an application or not. Moreover, I doubt most software companies really take user adoption as a holistic approach into account when designing their applications.If this trend is accurate (and my experience tells me it is), then I think it has very interesting ramifications on how software should be designed, sold and implemented. User adoption is typically something that comes at the end of a cycle. This says it should be one of the most important elements of the entire process. Please share any opinions or war stories that either confirm or refute this conclusion.rding to a study done by the Sand Hill Group and Neochange, the most critical factor (70% listed it as number 1) for software success and return-on-investment is effective user adoption.
So, today’s sales managers are faced with 2 problems: how do they automate their sales motivation programs, and how can they increase adoption of Salesforce. The good news is there’s an easy solution to both problems…
In fact, Bunchball has been helping companies solve this problem for years. Using our Nitro engagement platform, we help businesses automate motivation programs and engage users.
And now we’re bringing that technology to the salesforce platform. Nitro for Salesforce, which won the Best New App award at Dreamforce 2011, let’s sales managers automate their motivation programs and drive usage, right in Salesforce.