This document proposes a marketing campaign to promote environmentally friendly, low-energy houses. It suggests using various promotional strategies like sales promotions, point of sale displays, exhibitions, print/video ads, direct mail, online/social media, and cross promotions. The goal is to educate people about energy savings and sustainability so they choose more eco-friendly housing options.

1. INTRODUCING

2. NEW

3. ECO
WE LIVE IN TIME

4. ENVIRONMENTAL
FRIENDLINESS IS COOL
(or hot actually)

5. PEOPLE ARE KEEN ON
LOW-ENERGY-SOLUTIONS

6. WHY DON’T WE
GIVE IT TO THEM

7. WHEN WE HAVE IT?

8. A house that:
Saves the energy
Helps to conserve
the environment
Saves your money
User & nature
friendly house

12. SALES PROMO
POINT OF SALES
EXHIBITION
User & nature
friendly house
PRINT/VIDEO
... BIG IDEA ...
DIRECT MAIL
ONLINE/SOCIAL
CROSS PROMO

13. Annual best low-energy house contest
SALES PROMO
Energy-saviour education (panels, leaflets etc.)
POINT OF SALES
Holographic fun
EXHIBITION
& education...
User & nature
Save... save... save...
PRINT/VIDEO
friendly house
360° Communication
Smart folder
(build a house and DIRECT MAIL
read the facts)
Facebook group of
ONLINE/SOCIAL
low-energy houses
CROSS PROMO
Solar panels cross promo etc.

14. LET’S MAKE THE WORLD...

15. BETTER PLACE TOGETHER.

16. THANK YOU VERY MUCH