What kind of concepts? A few definitions:A game is structured play, usually for fun.Gameplay is interaction inside of a game.Game Mechanics are constructs or tactics commonly used in games to encourage gameplay. These are things like badges, points, leader boards, levels, challenges, achievements and virtual sheep you can put on your virtual farm.Game Dynamics are strategies commonly used in game design based on psychological motivations. These include things like “Appointments,” in which someone does something to gain a reward, “Avoidance,” in which someone does something to avoid a punishment, or the “Free Lunch” dynamic, in which people feel they are getting something because of their behavior.Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. We can assign currencies to each one of these motivations to reward people for desired behaviors.http://mashable.com/2011/07/18/gamification-marketing/
Harvard Business Review, 2010 study: People are motivated by a sense of progress – a progress plan is critical to success
By 2015, more than 50% of organizations that manage innovation processes will gamify those processes, andBy 2014, a gamified service for marketing and customer retention will become as important as Facebook, eBay or Amazon.”Gartner Gamification Report 2011
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Training on IWE: http://iwe.cisco.com/html/index.html#url=/web/socialmedia/training“Test out” quizzes: targeting July for launch, will send further communication when availableMust register for classes through EMS to participate and get creditClasses are 30 or 45 minutes long, INCLUDING 10-15 minutes for Q&A at the end of each presentationA recording of each course will be available 5 days after live session. You may take the VOD version of each course in Cisco’s Education Management System
Start with the “big picture” – how does this fit into the overall business goals? Will this initiative hurt/cannibalize a higher level initiative, etc?Do your homework – research what’s already out there and set realistic expectations about budget, resource and infrastructure needs. Don’t reinvent the wheel, don’t underestimate the time, effort and resources this effort will takeMake it relevant to your business - avoid the shiny object syndrome, gamify only what makes sense Always think why your audience should careClearly outline the benefits of participatingBe smart about rewarding – reward but don’t over-reward, make incentives meaningful Create a clear progression path – people’s main motivation is PROGRESSIONMake the experience engaging – and funStay engaged – you will need to manage this experience for your users on an on-going basis, have a plan for that and execute on this planExperiment – pilot new ideas, see what’s working/not working, learn and adjust