42. Product life cycle of the VHS video 1976 Competing video systems launched: VHS (JVC and Victor) and Betamax (Sony) 1980s VHS-Betamax war. VHS’s longer playing time and more liberal licensing system gave it the edge 1984 Toshiba formulates plan for Digital Versatile Disc 1987 Betamax concedes defeat 1996 First film released on DVD 2003 US DVD rentals surpass VHS 2004 Hollywood studios stop releasing films on VHS
61. Boston Matrix: summary Star High market growth High market share Cash neutral Hold Problem child High market growth Low market share Cash absorbing Build Cash cow Low market growth High market share Cash generating Harvest or milk Dog Low market growth Low market share Cash neutral Divest