27 Ways to Add an Extra $100 Per Month to Your Business

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27 Ways to Add an Extra $100
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27 Ways to Add an Extra $100 Per Month to Your Business

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The purpose of this report is to educate and guide. Neither the publisher nor the
author warrant that the information contained within this report is free of
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Table of Contents
Introduction ....................................................................................................... 5

1. Create an Order Form Upsell or Cross Sell ......................................................... 5
2. Present a One-Time Offer During the Sales Process ............................................ 6
3. Sell Backend Offers on the Thank You Page ....................................................... 8
4. Create a Down Sell Exit Offer ........................................................................... 9
5. Embed Offers in Your Digital Products ............................................................... 9
6. Start a Customer Mailing List ..........................................................................11
7. Send Postcards to Your Customers ..................................................................12
8. Create a Customer Loyalty Program .................................................................13
9. Start a Customer Referral Program ..................................................................14
10. Lower Your Prices to Spur Entry-Level Sales ...................................................15
11. Raise Your Prices to Boost Perceived Value .....................................................15
12. Boost Your Sales Letter Conversion Rate ........................................................16
13. Test and Track Your Ads ...............................................................................18
14. Send Flyers Along With Your Shipments .........................................................19
15. Get Joint Venture Partners to Send Flyers with Their Shipments ........................20
16. Build a Prospect Mailing List ..........................................................................22
17. Co-promote With JV Partners ........................................................................23
18. Monetize Your Blog.......................................................................................24
19. Start an Affiliate Program .............................................................................26
20. Get on Facebook ..........................................................................................26
21. Distribute Press Releases ..............................................................................27
22. Submit Videos to YouTube.com .....................................................................29
23. Post a Link Bait Article on Your Blog ...............................................................30
24. Run a Contest to Generate Fresh Leads ..........................................................30
25. Offer a Free Live Event .................................................................................31
26. Sell Affiliate Products and Services.................................................................32
27. Outsource Part or All of Your Business ............................................................33

Conclusion ......................................................................................................34


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Introduction
Welcome to 27 Ways to Add an Extra $100 Per Month to Your Business report!

Sure, you’ve dreamed about hitting the big home run in your business. But you’re also
realistic. You know that –

The key to growing your business is to focus on smaller,
yet steady steps towards success.

And that’s what this report is about.

Just as the title suggests, you’re about to discover 27 ways to add an extra $100 per
month to your business. And you’ll soon find that these methods cover a variety of
strategies, in a variety of areas, including:

 Upsells
 Traffic generation
 Productivity
 Conversions

And more.

Some of these methods are extremely quick and easy to implement, meaning you
could have them in place by the end of today. Others take a bit more time, but they’re
well worth the extra revenue that they’ll pull in month after month.

But ALL of them are solid, proven and ready to put more money in your pocket.

Let’s begin…

1. Create an Order Form Upsell or Cross Sell
The prospect is about to become a buyer. They’ve already clicked on the “buy now”
button or added an item to their shopping cart. They’ve got their credit card out and
they’re ready to complete the order form. A prospect simply doesn’t get any “hotter”
than this. And that’s why it’s a great time for you to suggest they increase their order
by buying something else.
There are two ways to do it – either by offering an upsell or a cross sell.


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Let me explain…

An upsell is when you offer your buyer a “premium” version of the product they’re
about to purchase. A real-life example is when the McDonald’s clerk asks you if you
want to “super size” your order.

And here are two other examples:

 Your main product is a dog training manual. You offer the
“premium” version, which includes videos depicting what’s taught
in the manual.

 You’re selling seats to a seminar. You offer buyers the
opportunity to purchase the seminar recordings for just $50 more.

A cross sell is when you suggest that your buyer purchase a related product, perhaps
one that will even enhance their enjoyment of their original purchase. The real-life
example is when you order a hamburger and the McDonald’s clerk asks if you’d like to
add fries to your order.

Here are two other examples:

 You’re selling a book about dog housetraining. You suggest that
your buyers would also enjoy a manual about dog obedience training.

 You’re selling seats to a social media marketing seminar. You cross
sell a manual that teaches Facebook marketing.

2. Present a One-Time Offer During the
Sales Process
This is called a one-time offer (OTO) because your customers will only see this offer
ONCE – and that’s at the time that they’re completing their purchase.

In some cases, you may offer a service, product or a package of products at a deeply
discounted price. In this case, the customer can certainly buy the items at a later
date, but he’ll never be able to buy them at such a good price.
Example:


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Warning: This is a One Time Offer!

You’ve made a great decision to change your body and change your
life by purchasing the Get Fit Fast package. But if you need to see
really fast results or dramatic results, then you’ll want to get
your hands on the Get Fit Fast training videos.

[Here you’d talk about the benefits of the product.]

These amazing videos regularly sell for $99, but if you order right
now you can get them for just $50.

It’s a great deal – but if you leave this page you’ll never see
this offer again, so click here to order right now!

In other cases, you may offer a service, product or package that’s ONLY available if
the customer orders right now (during the sales process). That means that if he
decides tomorrow that he wants the offer, it’s too late. He can’t get his hands on it for
any price.

Example:

Warning: This is a One Time Offer for Special Customers…

Congratulations on joining the Traffic-Fuel.com membership site!
What you’re about to discover will surely grow your business faster
and easier than you ever thought possible.

But let me ask you something: How much money would you make if I
personally and tirelessly coached you for the next month?

Now you can find out – and all at a surprisingly affordable rate --
but only if you act right now!

That’s right, you can get personal access to me for a full month
for just $497. And since my rates are $500 an hour, you can see
this is a great deal.

But here’s the thing – except for this offer, I never make myself
available for coaching any more. So if you decide tomorrow that you
want me to coach you, it’ll be too late. I’ll have to turn you
down…


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So click here to order now, and let’s start working together to
build your business!

See how that works?

No matter what type of offer you’re making, it’s powerful because it creates a sense of
urgency and a fear of loss.

Tip: If you do create a one-time offer, just make sure that you
truly offer it only one time to your prospects and customers. If
your customers later see you making the same offer elsewhere,
they’ll lose their trust in you. And when you break trust, your
sales plummet.

3. Sell Backend Offers on the Thank You Page
Your customer just finished ordering. He’s now being redirected to the thank you page
(AKA payment confirmation page). This page thanks the customer for his order and
gives him a confirmation number. It also either includes the links to download a digital
product, or it shares information about when the prospect can expect delivery of a
shipment.

But that’s not all that you should include on this page. This is also a fine time for you
to put another offer in front of the customer. And that’s because your new customer is
most definitely in the buying mood, so it doesn’t take much for you to persuade him
to buy something else.

Naturally, the key is to make sure that this backend offer is tightly related to the
product your customer just finished purchasing.

Examples:

 You just sold the customer a dieting manual. You can now offer
your customer a low-calorie recipe book.

 Your customer just purchased a golfing manual. You can sell golf
training videos on the backend.

 Your customer just purchased your ghostwriting services to create
an ebook. You can offer to create additional content, such as a
lead-generating report.


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4. Create a Down Sell Exit Offer
No matter what you’re selling, the majority of your visitors will click off your sales
page without buying anything. Some of the visitors just aren’t interested in your offer.
But there is a segment of this population that’s very interested in your offer, even
though they didn’t buy.

Now, assuming that your sales letter does a good job of handling your prospects’
objections, then there is one possible objection that stands in the way of another sale.
Namely, some of your prospects may be unable to afford the product. This is
particularly true if you’re selling a high-ticket offer.

The solution?

Give these folks a down sell offer when they try to leave the sales page.

By that I mean you offer a less-expensive version of your main offer; a “lite” version if
you will. And you can have this down sell offer show up in an exit pop up window, so
it’s only accessible to those who’re leaving your sales page without ordering.

Here are a few examples of down sell offers:

 Your main offer is a piece of software which you sell for $197.
You offer a lite version of this software for $97, which means
the software has limited functionality.

 You’ve created a home study course that includes a main manual,
various supporting mini-manuals, training videos and several
bonuses, all for $297. You offer the main manual only for $97.

5. Embed Offers in Your Digital Products
Yet another place to promote your backend offers to existing customers is within the
actual products themselves. That means you can embed links and calls to action
within your ebooks, audios and videos.

However, this doesn’t mean you need to “hard sell” your customers from within these
products. Instead, you can weave product and service recommendations directly into
the content.


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Example:

“Your next step is to buy a domain name. I suggest you use [name of
domain registrar], which you can find here [insert your affiliate
link].

I use this registrar because they’re a reliable company that’s been
in business for 10 years. Plus, they won’t lock down your domain
when you get a false spam complaint. Your business is safe with
them, so click here to get your domain now…

Naturally, you can embed affiliate links, links to your own products, links to services
or anything else that’s relevant. And while you can certainly use the more subtle
promotion as in the example above, don’t be afraid to put a more direct promotion
into your products (especially at the end).

Example:

You just discovered five solid ways to get traffic. And while these
strategies will get you plenty of traffic, they’re really just the
tip of the traffic generation iceberg. If you want to boost both
your traffic AND your revenue, then you need to go here:
www.traffic-fuel.com.

And do it now, because it will make all the difference between
having a successful business and enjoying a WILDLY successful
business!

One word about this backend strategy, however: Do NOT overdo it.

You see, if you stuff your product with links, two things happen:

1. You cheapen the perceived value of your product. Your customer
purchased a product from you to learn something. If your customer feels like
he needs to buy a bunch of other products in order to support this product
he just purchased, he’ll feel a little cheated. And if your product reads like a
big advertisement, your customer will feel disappointed (to say the least).

2. The customer doesn’t click on any of the links. If you give your readers
too many options (in the form of too many product recommendations),
they’ll feel overwhelmed. They’ll feel like there are too many choices. And so
they won’t click on any of them.

Point is, keep your recommendations to a minimum.


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You can promote something at the beginning, at the end and in the middle of your
product. Whether you promote just one product in the middle or more really depends
on the topic and how long the product is.

If it’s a short product, just promote one. If it’s a longer product (e.g., 50, 100 pages
or more), then you can get away with making a couple recommendations in the
middle of the product.

6. Start a Customer Mailing List
Still another way to promote backend offers to your existing customers is by starting
a customer email list.

Indeed, this is one of the easier ways to promote your backend offers, simply because
you can use an autoresponder to do all the work for you.

Simply load your autoresponder with a series of emails that seek to further build your
relationship with your customers while also promoting additional related products and
services.

Let me give you an example:

Email 1, sent immediately after the sale. This email:

 Thanks the customer for their purchase.

 Reiterates some of the main benefits of the product. (To stave
off buyer’s remorse.)

 Reminds the customer about where to find the download link, or
tells them information about when to expect delivery of their
shipment.

 Suggests that they take action immediately. This is particularly
important if it’s a digital product, meaning it’s already in
their possession (or will be within moments). In that case, you
can even give a specific hint, such as, “Just wait until you see
the tip on page 5 – be sure to use it ASAP and let me know your
results!”


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 Recommends a related offer. This isn’t a hard sell. Indeed, you
can even put it in your postscript (P.S.), which makes it look
like a bit of an afterthought. Example: “Be sure to also check
out Volume 2, which is now available on video. Most folks say
it’s even better than Volume 1 – so click here to take a look…”

Email 2, sent about two days later. If you’re sending a physical
product, then this is the email where you send the tracking
numbers. If you sold a digital product, then this is the email
where you again remind people to take action. You can also ask them
to let you know if they have any questions. You can then soft sell
another related product or service.

Email 3, sent five days later. Here you can start sending content
to your customer, such as additional tips, advanced tricks, etc. As
usual, you can promote related products and services.

Email 4, sent seven days later (and continue every seven days
after). From here on out you do the same as Email 3, meaning you
send a mix of content and related promotions. Your goal is to both
build a relationship (by providing useful content) while promoting
other useful products.

Another thing you may want to do is to send out staggered bonuses.

Example: You can send out a valuable bonus product every month or
every six weeks.

The point of doing this is to keep your customers satisfied. Plus, if you let the string of
bonuses last beyond the refund period, it further reduces refunds.

7. Send Postcards to Your Customers
Whether you’re selling digital products or physical products, you should be collecting
your customers’ postal mailing addresses.

That’s because you can send backend offers via the mail. And while you can send
anything from a direct sales letter to a catalog, one of the easiest pieces to send –
and the most cost-effective – is a simple postcard.

The thing about a postcard is that you don’t have too much room on the card to make
your offer. That’s why you’ll want to use an offer that creates a sense of urgency.


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To that end, your offer may include these two components:

1. A very good discount on a popular product. You want your customers to
see immediately that you’re offering a great deal. Indeed, you may turn this
into a one-time offer.

2. An expiration date on this discount. You can offer a coupon code or even
just a link to a web page that will expire in a week or less after the customer
receives the postcard.

Here’s an example:

------------------------------
Here’s your 50%-off coupon!

How many times have you thought about taking the plunge and buying
the Dog Training Made Easy Master Pack? But something’s been
holding you back.

It’s not the quality of the course, because you know it’s second to
none. You’ve heard people buzzing. You’ve read the testimonials.
You’ve even see the dozens of videos of ordinary dogs doing
extraordinary things.

So what’s holding you back? Why haven’t you joined other savvy dog
trainers and purchased this course?

It’s the price, isn’t it? Well I have good news for you – just go
to [link] and enter coupon code GOOD DOG, and you’ll get a whopping
50% discount. This makes the course virtually affordable to
everyone!

But there’s a catch: This offer ends [date], so order now so that
you don’t miss out!
------------------------------

8. Create a Customer Loyalty Program
Have you ever seen those “punch cards” that places like coffee shops hand out? For
every 10 coffees a customer buys, they get some kind of freebie (like a free coffee
drink of their choice).


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That’s just one example of a customer loyalty program. Look around and you’ll see
many companies have their own programs installed.

Example: Most major hotels reward you with “points” for every night
you spend in their hotel. You can later exchange these points for
free hotel stays as well as other goodies such as restaurant gift
certificates and even airline miles.

You can see why these programs work. Once someone starts accumulating points,
they stay loyal to the company in order to get enough points to cash out.

You can use this same revenue-boosting strategy in your business too. Simply assign
a point value to a dollar amount.

Example: For every dollar someone spends with you, they get a
point. Then later your customers can redeem these points for free
products, discounts on products or even gift certificates. It’s a
neat little way to both reward loyalty as well as boost your bottom
line!

9. Start a Customer Referral Program
Your satisfied, loyal customers are sometimes your best sources of new leads. And
that’s because they’re happy to tell other people about their experiences with you.

Indeed, I’m sure you’ve seen a happy customer recommend your products or services
on forums, social media sites and blogs.

So here’s an idea: Reward your customers for their referrals.

One way to do this is to simply tell your customers about your affiliate program
(which you’ll learn about in #19). This way your customers get cash when their
friends buy your products.

Another way to reward your customers is to start a referral program. In this case, you
can give your customers points for every referral they send your way. And just as with
the customer loyalty program, your customers can then exchange these points for
free products.


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10. Lower Your Prices to Spur Entry-Level Sales
For this strategy you don’t want to lower your prices across the board. Rather, you
can select one product (or maybe two) that are already on the low-end of your pricing
and lower the price even further.

Indeed, if you lower it to a “no brainer” price, you may actually boost your conversion
rate. This is particularly true if people already know how valuable the product is.

Example: Let’s say you’re selling a product for $50. You can drop
the product to something like $15, being sure to really market this
price drop. If this is a quality product, then the rather drastic
price drop should create a buzz in the niche.

Tip: You may want to pull the product off the market temporarily
before the price drop. That way, you won’t have any customers
who’re upset because they purchased the product just a few days or
weeks before the price cut.

Of course you can create even lower-priced entry points, such as by offering a $5 or
$7 product, which spurs sales and helps you build your customer mailing list.

However, just be careful how you approach this. That’s because sometimes people
associate the quality of the product with the price.

So if you’re offering a product for $5, your customers might assume that it’s junk…
and your strategy can backfire by actually lowering your conversion rate.

Which brings us to our next point…

11. Raise Your Prices to Boost Perceived Value
As just mentioned in the previous strategy, people sometimes judge the quality of a
product by its price.

This is true in just about any niche. If you see a hotel with rooms for $50 a night and
another hotel is advertising rooms for $100 a night, which hotel would you assume is
a better-quality hotel? You wouldn’t be alone if you automatically assumed the $100 a
night hotel is a better hotel.


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Same goes for things like wine. People who don’t know much about wine often shop
around based solely on price. If they want a good wine, they pay more. And yet the
difference in price between wines doesn’t necessarily reflect a difference in taste or
quality.

You can use this simple psychology to your advantage by raising your prices. If you’re
selling a service, then be sure to raise your prices across all your services. If you’re
selling a product, then you don’t have to necessarily increase your prices across the
board. Instead, you can choose to raise prices on just a few select products.

If you raise prices on just a few products, then test this pricing strategy on your
higher-priced products.

Example: If you have a product that’s currently priced at $200,
raise it to $500 and see what happens. If it boosts the perceived
value of the product, then you should also enjoy a boost in your
conversion rate.

Obviously, before you implement this strategy you need to make sure that your
product is worth what you’re charging. Or better yet, your product should be worth
MORE than you charge for it. That way your high-ticket customers feel like they’re
getting a great deal.

In other words, don’t just raise your prices willy-nilly, otherwise you’ll be slammed
with refund requests. Makes sure your products or services can indeed support your
new prices.

12. Boost Your Sales Letter Conversion Rate
You already have a great product. Perhaps you’re sending quite a bit of targeted
traffic to your sales page. And maybe you’re happy with how much money you’re
making from this traffic.

But here’s the thing…

Even though you may be happy with your sales letter conversion rate, it could be
better. This is especially true if you’ve never actually tried to improve your conversion
rate.

Now let me show you why this is so important…


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Example: Let’s say you’re selling a $100 product that converts at
1%. That means that for every 100 people visiting your site, one
person buys and you make $100. So far, so good.

But what if you could double your conversion rate to 2%? Then you’d
make $200 for every 100 visitors. Or triple your rate to 3%... and
you’d be pocketing $300 for every 100 visitors!

So here’s how you do it…

First off, you need to choose just ONE element of your sales letter to test at a time.
That way, if there is a noticeable change in the conversion rate, then you know – for
sure – what caused this change.

Here then are the parts of your letter that will have the most impact on your
conversion rate:

 Headline
 Sales letter opener
 P.S. (postscript)
 Call to action
 Guarantee
 Price
 Bullet points
 Sub-headlines

Let’s say you’re going to test your headline. In this case, you’d make two versions of
your sales letter that are almost exactly identical, with the only difference being that
the headlines are different. Then you’d hold all other variables constant, including the
traffic sources.

Now on to testing.

You’ll need either a split-test (A/B) script or you can use a tool like Google Analytics
(http://www.google.com/analytics/). Either way, set up the script or tool according to
the instructions. Then send traffic to your website. The split-test script will randomly
send your traffic to the two versions of your sales letter.

After you’ve had about 50 actions (sales), then look at the data.

Did one of your headlines pull in a significantly higher conversion rate than the other
headline? If so, the sales letter with the winning headline is now considered your


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control letter. You now test this higher-converting headline against yet another
headline.

Rinse and repeat until you believe you have the best headline on your sales letter.
Then you can start testing the other factors on the list above, such as the price or the
postscript.

But you shouldn’t limit your testing to just your sales letter…

13. Test and Track Your Ads
Your sales letter is a good place to start your testing, but it is by no means the only
way for you to boost your conversion rate and thus boost your profits. You can also
test and track your ads as well as your advertising venues.

Examples include:

 Pay per click ads.
 Pay per click keywords.
 Classified ads.
 Banner ads.
 Text ads.
 Email ads, including solo ads.
 The places you advertise: Forums, blogs, other websites, certain
newspapers, radio ads, etc. You can even track which days produce
the best ad responses (e.g., Friday classifieds versus Sunday
classifieds).

If you’re tracking your ads online, then you can use a tracking tool like Google
Analytics (mentioned in the previous section). If, however, you are tracking your ads
offline – like in a newspaper – then you need to find some way of “keying” your ads.
This refers to marking your ads in some way so that if an order comes in, you know
exactly what ad produced that order.

Examples include:

 Sending prospects to different websites (or different pages on a
website). Just be sure that the web page links are as similar as possible, so
that the name of the website or page doesn’t influence the prospect.


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Example: AwesomeRecipes.com and GoodRecipes.com are NOT good
“keys,” because the first name is clearly more appealing (and
thus it will affect the conversion rate).

Here’s what would be better: AwesomeRecipes.com/45 and
AwesomeRecipes.com/55 (basically, meaningless numbers on the
end).

 Setting up different extension numbers if you’re asking prospects to
phone in their orders.

 Having prospects enter a coupon code. Here the coupon code itself is
what tracks where the traffic came from.

Otherwise, everything else mentioned in the last section applies here.

Specifically, just test one thing at time so that you know what caused the change in
conversion rate, if any.

14. Send Flyers Along With Your Shipments
Do you sell physical products, meaning you need to ship packages? If so, then you
can start selling backend offers within these shipments.

One way to do it is to simply send a flyer in the shipment that promotes a specific
offer. However, you’ll likely enjoy a better conversion rate on this offer if you create a
sense of urgency. You can do this by creating a limited-time offer.

Example:

If you like Low Cal Recipes, Volume 1 then you’ll LOVE Low Cal
Recipes, Volume 2.

And now you can get buy Volume 2 at a 50% discount by going to
[link] and entering coupon code [insert coupon code].

Order now and within a few days you’ll be enjoying:

 Creamy, heart soups like pumpkin soup.
 Delicious, even decadent desserts like Chocolate Heaven cake.
 Salads and sandwiches to make lunch enjoyable again.


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 Appetizers and spreads that are sure to be a hit at your next
party.
 Main courses so good that you won’t believe they’re low in
calories!

And more – you get 150 recipes in all!

But hurry, this offer ends [date], so act now to avoid
disappointment!

One note…

If you sell a variety of physical products, then you should create a variety of flyers
with different offers. That way, you can send a flyer that’s as highly related as
possible to whatever it is that the customer just ordered.

Examples:

 Customers order a copywriting book, you send them an offer for
copywriting software and templates.

 Customer orders a social media manual, you send them an offer for
a Facebook marketing manual.

 Customer orders a book about search engine optimization (SEO),
you send them an offer for a keyword tool to help make their SEO
tasks easier.

15. Get Joint Venture Partners to Send
Flyers with Their Shipments
If you implement the idea above, then you have a chance to make backend sales
every time you send out a shipment. Now imagine this: What if you had a chance to
make an extra sale every time someone else in your niche sent out a shipment? How
much money would you make?

This is the power of joint ventures (JVs).

It works like this: You agree to send one of your partner’s offers in your shipments,
and he agrees to do the same for you every time he sends out a shipment.


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You can see a real-life example of this when you order from Amazon.com. Often the
shipment comes to you with a handful of flyers, coupons or other marketing materials
from Amazon’s partners, such as Omaha Steaks.

You can do the same in your niche. Simply find other marketers who sell physical
products to the same general market, and propose to do a flyer swap.

Here’s an example of what you might email to your prospective partners…

------------------------------
Subject line: Would you like to include a flyer in my [niche]
shipments, [first name]?

Dear [name],

My name is [your name] from [your link]. Like you, I sell and ship
products to [description of niche market].

So here’s an idea: You can include a coupon or flyer in all my
shipments. Since I send out an average of [number] shipments per
month, you can see how this proposal would really be profitable for
you.

To make this a mutually beneficial arrangement, you can send my
flyers out in your shipments. I’ll supply the flyers. All you have
to do is put them in the box.

If you have any questions, feel free to email me or call me at
[number]. Otherwise, just send me your flyer design so we can get
started ASAP.

Sincerely,

[Your name]

P.S. I’ll even pay for the printing costs for your flyer, so this
is truly free advertising for you!
------------------------------

Now let me give you two examples of the type of joint venture partners you might
hook up with for this swap:

 You sell dog training manuals. You find a JV partner who sells
dog training supplies, like kennels, collars and leashes.


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 You sell bodybuilding exercise equipment like lifting hooks and
workout machines. You find a JV partner who sells bodybuilding
supplements like whey protein.

16. Build a Prospect Mailing List
Earlier you learned about building a customer mailing list so that you can make
money by promoting additional products and services to your existing customers. But
you need to also start a prospect mailing list.

Think about this for a moment…

If your sales letter is pulling down a 4% conversion rate, then a whopping 96% of
your prospects are leaving the page without buying anything.

A majority of these prospects will never come back. Sure, they may tell themselves
they’ll come back. They may even bookmark your website. But life will get in the way.
They’ll forget to ever go back… and you’ll lose a sale.

And yes, some of these prospects will come back – but they still won’t buy anything
from you. You know why? Because they don’t know you. And that means they don’t
yet trust you.

So here’s a solution to all of these problems: Start building a prospect mailing list
using a reliable service like Aweber.com or iContact.com. That way you can remind
your prospects to come back to your site. And you can follow up repeatedly with them
so that you can start building trust (which leads to more sales).

Now, you can’t just put a subscription form on a website and expect people to drop
what they’re doing to join your list. Instead, you need to give them a good reason to
join your list. And usually this means giving them an enticing freebie, such as:

 A free report or ebook.
 Free software.
 Free access to a membership site.
 Free video.
 Free audios.
 Free access to a live event (like a teleseminar or webinar).
 Free multi-part ecourse.
 Or other free tools and resources.


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Examples:

 You sell blog themes. You can give a small package of themes away
to everyone who joins your list.

 You sell homeschooling information. You can give away a package
of lesson plans.

 You sell marketing information. You can give away a multi-part
ecourse that outlines the top five traffic sources.

One final note…

Any of these freebies will work. However, a multi-part ecourse is particularly beneficial
because it trains your subscribers to read your emails.

That means it’s easier for you to start building a relationship with them by giving
them the solutions they’re seeking. But it also gives you a chance to close the sale by
promoting something in every email you send.

17. Co-promote With JV Partners
Earlier you learned about swapping shipping flyers with other marketers in your niche.
That’s just one way of doing a joint venture. But there are plenty of others, including:

 Promoting each other’s products in your respective newsletters.
You can even join each other’s affiliate programs first.

 Promoting each other on your blogs.

 Swapping blog articles.

 Swapping links.

 Exchanging banner ads.

 Making a product together, such as an ebook or an audio
interview.

Really, the possibilities are endless.


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Now, you already have an email template that you can swipe and tweak in order to
land these joint ventures. But let me give you two extra tips…

 Build relationships first. Sure, you can approach your prospective
partners “cold” and just drop a joint venture request on them. But you’ll get
a much better response rate if you build relationships first.

That means chatting with these folks on Facebook, talking to them at
conferences, discussing issues with them on forums and blogs, making
money for them as an affiliate… and any other ways you can think of to open
a dialogue and start befriending these folks first.

Simply put, people like to do business with friends and acquaintances rather
than strangers.

 Give your JV partners the better deal. You’re setting up a mutually
beneficial deal. However, you’ll get more “yes” responses if you make it
EASY for your partner to say yes. That means you should set up the venture
so that your partner gets maximum benefit for minimum effort.

Why?

For starters, this partner is doing you a favor. And secondly, a JV isn’t a one-
shot deal. That means you’re going to want to do more joint ventures in the
future. If your partners have a good first-time experience with you, then
they’ll be more inclined to agree to future joint ventures.

Thus make this first one easy, and you’re virtually guaranteed to get a “yes”
the next time you propose a joint venture.

18. Monetize Your Blog
Do you have a blog yet? If not, you download the WordPress platform and installation
instructions for free at WordPress.org.

And if you do have a blog, then let me ask you something:

Is it fully monetized? That is, are you making good use of this valuable real estate?


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You see, there are plenty of ways you can monetize your blog, both directly and
indirectly.

Just posting good content helps you build a good relationship with your prospects and
customers, which indirectly leads to more sales. However, you can also directly
monetize your blog using one or more of the following tips:

 Embed promotional links in your content. This is where you write a
regular blog post (article), and slip promotional links directly into the
content.

Example: If you’re describing how to wax a classic car,
then you can include an affiliate link for your
recommended brand of car wax.

 Use promotional messages from time to time. Not every message you
post on your blog needs to be 100% useful content. Sometimes you can do a
hard sell, meaning you make a post that’s 100% promotional. Just be sure
you’re promoting something that’s useful and relevant to your readers.

 Display ads in your sidebar. These could be text ads, graphical ads or
both. Be sure to rotate these offers so that you can determine which offers
put the most money in your pocket.

 Encourage readers to join your mailing list. You can include a standard
call to action at the end of each of your posts which encourages your
prospects to join your list.

Bonus Tip: WordPress allows you to password-protect your
posts. You can use this feature to get even more people
on your mailing list, simply by giving the passwords only
to those who join your list.

 Create weekly features.

Example: Maybe you create a “Friday Feature” where you
review a new product or list the top five niche-relevant
news stories. Either way, the point is to make a regular
feature that keeps your readers coming back again and
again.


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19. Start an Affiliate Program
Do you have your own products? Then you’ll want to consider starting an affiliate
program. Here’s why:

 An affiliate program costs you no money upfront. You only pay a
commission when your affiliate refers a paying customer to you, so you
never have to take the risk of paying money upfront (as you do for most
forms of advertising).

 The traffic tends to be extremely responsive. Think about it. Many of
your affiliates have blogs, lists and other platforms that they’ve been
nurturing for years. They’ve built good relationships with their prospects and
customer. So when these marketers personally recommend your products,
these responsive prospects will give you a relatively high conversion rate.

If you have a physical product, then you can try using a major affiliate network such
as ShareASale.com. The benefit of using a big network is the trust factor. While you
can install an affiliate script and use PayPal to run your affiliate program, your
affiliates will feel more comfortable going through a big network, especially if they
don’t know you.

If you have a digital product, then one of the easiest ways to set up your affiliate
program is through Clickbank.com. While their fees tend to be higher than some other
third-party payment processors, you’re paying for their handling of your affiliate
program. They take care of affiliate tracking and management, including cutting the
checks to your affiliates. You just need to focus on recruiting affiliates and motivating
them.

Tip: Some affiliates will find you inside the Clickbank
marketplace. However, you’ll probably need to approach and recruit
the big “super affiliates” in your niche. It helps if you offer
them an extra special deal, such as a special commission rate. For
example, if your standard commission rate is 50%, then give your
super affiliates a 75% rate.

20. Get on Facebook
Are you marketing your business on Facebook yet? If not, you should be. And that’s
because your market is already there. All you have to do is join Facebook in order to
plant yourself squarely in front of them.


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There are actually a few different ways you can use Facebook to market your
business. Don’t stick with just one method – try them all. Here are three methods:

 Starting a Facebook Fan Page. This is a great way to represent your
business on Facebook.com. Plus, it also makes for a good, viral platform on
which you can run contests. Simply log into your Facebook account (register
first if you need to), scroll to the bottom right side of the page, and click on
Create a Page. Then follow the prompts to create your own Fan Page.

 Using Facebook’s pay per click marketing service. This is very similar
to Google AdWords, except that these ads only appear on the Facebook.com
site. You’ll primarily see these ads running on the right-hand side of the
regular content. Just be sure to choose keywords that are tightly focused so
that you attract the attention of only the most qualified prospects.

Tip: Log into Facebook.com, scroll down, and click on
“Advertising” to get started.

 Joining niche-relevant groups. When you’re logged into Facebook.com,
you’ll see a search box at the top of every page (left side). You can enter
your broad niche keywords (like “gardening”) into this box, hit enter and
then filter your results by Fan Pages, Groups and various other items.

Your goal is to find relevant Groups or Pages, join them and start posting
thoughtful and useful comments. When relevant, you can drop a link to your
website or, better yet, to your Facebook Fan Page. Just don’t do this before
you’ve established a good reputation and don’t do it too often, otherwise
you’ll get accused of spamming.

21. Distribute Press Releases
Is there something newsworthy about your business? If not, invent something… and
then distribute press releases about it.

Examples:

 You just started a business. Local media in particular tends to
feature this sort of business news. And if you’ve moved away from
a smaller city, sometimes the media will do a “Local Guy/Gal
Makes Good” type story.


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 You hired a new employee. Or you promoted one. Again, this is
more for local media. Check your local papers to see if they
cover these types of events.

 You sponsored a charitable event. Here you can get multiple
exposure opportunities, from the press releases before the event
right through to the press release summarizing the event.

 You’re running a contest. Again, here’s the opportunity for
multiple press releases, since you can send an announcement of
the event as well as write a release about the results and
winners.

 You have valuable newsworthy tips to share. Let’s say you have a
business in a dieting niche. You might share a news article such
as, “10 Tips for Staying Lean This Holiday Season.”

Please note: A press release is NOT a promotional piece. Rather, it’s a news article.
The part where you get publicity is relatively subtle, such as a mention of your
business at the end. Sometimes you might get your business mentioned in the
middle, such as when you’re quoting yourself.

Example: “Thanksgiving through New Years is a tough time for most
people to stick with a diet,” says fitness trainer John Doe from
SomeDietingDomainName.com.

Now, in order to learn how to structure your own press releases so that they look like
news articles and not promotions, the best thing to do is to read newspapers in which
you’d like your release to appear.

Most newspapers likely have their back issues online. If not, you can probably find
them at your local library. But either way, the key is to use these successful releases
as a model for the way you write your release.

Once you’ve created a release in a similar style, then you can distribute it to local
media. Be sure to send it to the correct editor (check online or call the office) and be
sure to send the release using the editor’s preferred method (fax, email or postal
mail).

Finally, you can also distribute your release using an online distribution service. One
of the more well-known services is PrWeb.com.


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22. Submit Videos to YouTube.com
You can tap into the power of YouTube by submitting a variety of videos, such as:

 A viral video. Do you have something extremely humorous, controversial,
useful, entertaining or otherwise engaging to share? Then create a short
video (five minutes) and upload is to YouTube.com.

Note: Be sure to include a call to action at the end
where you tell people to visit your website.

 An article-style instructional video.

Example: Let’s say you sell to the gardening market. You
can show people the proper way to start a hydroponic
garden.

 A demonstration video. This is where you demonstrate a product as a way
of spurring sales.

Example: See BlendTec.com for a real-life example of how
one company does this in an engaging way (which created a
viral effect for them).

 A sales video. This is where you share a promotional message by video
rather than via a regular text sales page.

Tip: Be sure to focus on the “what in it for me?” factor,
meaning you focus on the benefits your target market will
receive when they use your product.

 A multi-part video series. The idea behind creating a multi-part series is
to get people coming back again and again to see what new videos you’ve
posted.

Example: You might create a five-part series called “Five
Ways to Lose 10 Pounds.”

Of course don’t rely solely on YouTube.com for getting targeted traffic in front of your
videos. Once you’ve launched a new video, then tell your newsletter list about it, blog
about it, tell your social media contacts, ask your joint venture partners to post your
video on their blogs, etc.


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23. Post a Link Bait Article on Your Blog
“Link bait” refers to content that’s so interesting, unique, useful, controversial, funny
and/or otherwise entertaining that your readers feel virtually compelled to tell others
about it.

So they’ll go to forums, post your blog link and ask others, “Did you see this?” They’ll
post your link on their own blogs. They’ll share it with their friends on Facebook.

Point is, when you post a viral blog post, other people will share your link (hence the
name link bait), which gets you plenty of backlinks and traffic.

Let me give you a couple examples. Let’s suppose you’re website is aimed at dieters.
Consider these possible link bait articles:

 Controversial: “Low Carb Diets Are Dead”

 Funny: “Why I’d Rather Cover Myself in Honey and Lie Down on a
Fire Ant Hill Than Start Another Diet”

 Useful: “10 Fast Fat-Loss Secrets You Never Knew”

24. Run a Contest to Generate Fresh Leads
A contest not only brings in fresh leads to your business, you can also use it to
generate free publicity (via press releases).

Sometimes, however, a contest just generates freebie seekers who want nothing to do
with your business once the contest is over. While there will always be a few entrants
who feel that way, you can use the following tips to make sure that your contest
generates viable leads (e.g., real prospects):

 Offer niche-relevant prizes. If you offer cash, then you’ll get plenty of
untargeted prospects. Instead, offer your products and services as prizes.

 Create a viral effect. One of the best ways to do this is by holding your
contest on Facebook and requiring entrants to “like” various content and
perhaps comment on it themselves. Every time someone does this, it shows
up in their friends’ news feeds, which promotes the viral effect.


Page 30


 Get people to “sell” themselves on your product. For example, have
people create a two minute video detailing their top three reasons why you
have the best products and services. This also works as a powerful form of
social proof, as other prospects will see so many people praising your
products.

 Give discounts to everyone. After you award the prizes to the winners,
then send out an email or other announcement to all entrants, offering them
a discount on select products for a limited time (e.g., a 50% discount if they
purchase within 72 hours).

Now let me give you a couple examples of different types of contests:

 You sell digital photography manuals and supplies. You hold a
Facebook photo contest, where the photo which gets the most
“likes” wins.

 You sell organic gardening supplies. You ask your entrants to
share their best pest-control tip.

 You sell dieting supplies. You hold a weight loss contest based
on verifiable before and after photos. The key here is that you
give a diet plan to your entrants to follow for the duration of
the contest (thus creating proof that your diet or supplements
work).

25. Offer a Free Live Event
You’ve been learning about different ways to use free content to generate fresh leads.
Now here’s another idea: Offer a free teleseminar or webinar.

Tip: If you offer a webinar, you can host it using the popular
GoToWebinar.com platform. If you host a teleseminar, you can get a
bridge line through a service like e-teleconferencing.com.

There are two main ways to present these events:

1. You offer an instructional event. Let’s say you’re a copywriter. You might
create an event called, “Top 10 Profit-Boosting Conversion Tricks.”
Alternatively, you might hold a webinar where you do a live critique of


Page 31


various sales letters. Either way, you promote your products or services at
the end of the event.

2. You interview an expert (or have someone interview you). This format
works great if you’re an affiliate, because you can interview the product
vendor (and use your affiliate link whenever you mention the product). If
you’re promoting a digital product, be sure to offer useful but incomplete
information, which means your prospects need to buy the product in order to
get the full instructions.

Speaking of affiliate products…

26. Sell Affiliate Products and Services
Even if you sell your own products, an easy way to boost your revenue is by
promoting affiliate products and services to your prospects and customers from time
to time. You can do this in a variety of ways such as:

 Sending a solo promotional email to your customer and/or prospect mailing
lists.

Example: “Top Five Reasons Why Every Marketer Ought to
Join Traffic-Fuel.com…”

 Posting an article on your blog that includes an embedded affiliate link.

Example: You create an article called “How to Housetrain
a Puppy” which includes an affiliate link to a kennel
and/or a housetraining manual.

 You post a product review on your blog or send it to your newsletter list.

Example: “Don’t Join ListVend.com Until You Read This…”

If you sell digital products, you can find plenty of ebooks and other resources to sell
by going to Clickbank.com. There you can browse the marketplace by category, or
you can run a broad search (e.g., “bodybuilding” or “homeschooling”) to uncover
suitable products to promote.


Page 32


If you’d like to sell physical products, then one of the best affiliate programs so join is
the Amazon.com program. That’s because Amazon.com is a trusted brand, so it’s not
too hard to persuade a “hot” prospect to buy a product through Amazon.

Either way, you can boost your affiliate revenue by adding value to the offers. This
means that you offer a little extra bonus to anyone who purchases through your
affiliate link. For example, if someone purchases a dog kennel through your affiliate
link, then you can offer a free copy of a dog training report.

27. Outsource Part or All of Your Business
Imagine how much money you’d make if you could clone yourself. Imagine how many
new products you’d create and how quickly you’d get them on the market. Imagine
how much free time you’d make for yourself by having your clones do all the work.

Listen, you can’t clone yourself. But you can do the next best thing. And by that I’m
talking about hiring freelancers to build your business.

So what can you outsource?

Just about anything. But here are some of the more popular tasks:

 Product creation. This includes ebooks as well as videos and audios.

 Content creation. This includes reports, blog posts, articles, and similar
content.

 Copywriting. This includes a variety of sales letters, ads, autoresponder
messages and even press releases.

 Graphics and design. This includes web design, blog design, logos and other
graphics.

 Programming. You can hire someone to do everything from help you install
and customize scripts to program custom scripts, software and apps for you.

 Customer service. This includes handling both pre-sale and post-sale
inquiries.


Page 33


 Marketing. This includes a wide variety of tasks such as search engine
optimization, content distribution, pay per click management, affiliate
management and much more.

There are a variety of ways to find freelancers, including searching Google (e.g.,
“ghostwriter”), posting a project on a freelancing site like elance.com or odesk.com,
and even posting and browsing ads on CraigsList.org.

In all cases, just be sure to do your due diligence so that you’re assured of hiring a
competent, reliable freelancer.

That means you should check the freelancer’s feedback ratings on freelancing sites
(where applicable), check portfolio samples, contact references and search the
freelancer’s name in Google to verify that he has a good reputation.

Conclusion
You just discovered 27 proven ways to add an extra $100 a month to your business.
You learned things like:

 Creating order form upsells.
 Slipping flyers with backend offers into your shipments.
 Boosting your sales letter conversion rate.
 Recruiting JV partners to help you advertise.
 Raise or lower your prices strategically to boost sales.

And much more.

Truth is, many of these methods will drop more than $100 into your pocket every
month. But the other truth is that if you don’t implement these methods, you won’t
make a penny.

In other words, knowledge alone doesn’t create profits – you need to take
action. So take your first step towards more income by implementing one strategy
TODAY!


Page 34


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27 Ways to Add an Extra $100 Per Month to Your Business

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