Presentatie over nieuwe media, innovatie en entrepeneurship in de digitale wereld

1. TU EINDHOVEN
RESHAPING BUSINESS MODELS
NEW MEDIA, ENTREPRENEURSHIP AND INNOVATION PROGRAM
Eindhoven, 24 april 2014

2. 1965, 2 daughters, living in Nijmegen
Nijmegen, Rotterdam, MBA IBO, Harvard Business School
Ricoh, Rabobank NL, Arcadis, founder of three companies
Lecturer IBO and AOG school of management
@techonomy_nl
@petersprenger

3. 3

4. 4

5. 5

6. 6

7. 7

8. Internet (1995)
Advertising medium (2000)
Search medium (2002)
Social medium (2007)
Realtime medium (2012)
New
area
for
service
–
and
product
innova:ons

9. 9

11. 11

12. 12

13. 13

15. 15

16. 16

17. P’s in marketing
• Product
• Place
• Promotion
• Price

21. REALTIME
becomes
more
and
more
important

24. Shazam

26. 26

27. 27
Every industry
• Travel
• Music
• Books
• Entertainment
• Fashion
• Taxi
• Financial
• Electronics
• Hotels
• Gaming
• Retail
• Supermarkets
• Publishing
• Cars

28.
ONE
TO
MANY
MANY
TO
ONE

29. Networking effect

30. 30
Technology
Customers
Products/services

31. Networking effect
• Scale strengthens dominance
• Users creating users
• Acceleration of new marketing effects

33. Threadless.com

34. Ø 550.000 properties listed
Ø 6 million guest stays 2013

38. 38
… Pricing is changing dramatically
... Extreme low costs for new entrants in the market
… Shift of power in the economic value chain

39. Unbundling

40. Unbundling
• Solving a contradiction
• Transactions in smaller pieces
• Buying on impulse

44. 4
4

45. SoLoMo principal
Social, Local, Mobile

46. • Networking effect
• Unbundle
• SoLoMo

47. 47

48. 48

49. THANK YOU FOR
YOUR ATTENTION
@techonomy_nl
@petersprenger
Contact
me
any:me
on:

50. High end vs low end
VOLUME

51. Data
(interac:on)
Real:me
(speed)
Personal
(new
services)