This document discusses building vibrant communities through community equity. It describes how community equity calculates social value for people, communities, and content to promote participation. The architecture promotes participation and sharing through integrated knowledge bases. It also calculates expertise for users and top content based on social feedback. SunSpace is introduced as a concept and architecture using these principles to build and nourish communities within organizations.

1. Community Equity - Value driven
communities for the Enterprise
Peter H. Reiser
Lead Architect SunSpace & Community Equity and Sweet!
http://blogs.sun.com/peterreiser
Woensdag 24 juni 2009

2. Agenda
 How do build vibrant communities
 Architecture
 Methodology
 ValueSystem
 SunSpace
 Demo
Woensdag 24 juni 2009

3. Web n+1 Paradigm Shifts
• Web centric • People centric
• Pull and push • Mash-up
• Downloads & hits • Community Equity
• Read-only • Read/Write
• Social networking • Value driven
Communities
Web 2.0 Web n+1
Woensdag 24 juni 2009

4. How to build vibrant
communities
Community 1 Community 2 Community n Any internal or external
community
Value System “What is in it for
Me “
Methodology Active community
management
Architecture Scalable Enterprise
Architecture
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5. Architecture
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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6. Architecture
Widgets
My My
MyTags Contribution My Skills MySocial MyEquity Communitie
MyShare
s s
Web Services
Federated Services
(Roller)
Blog
Community Wiki Tagging Feed
Equity Attachment
(Verity)
Search Forum Ontology Bookmark Social Graph
Rating
Security & Entitlement Services (IdM)
Enterprise Store
URL Attachment Tags People Groups Statistics
Activities
s
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7. Architecture
Community 1 Community 2 Community n
If You Value Systemit, Will
Build
They Come?
Methodology
Architecture
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8. Community Methodology
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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9. Community Methodology
MMFI – Make Me Feel Included
What is the common cause ?
Do you listen to me? Do you understand me?
WIIFM – What Is In it For Me
Can you provide what I need any time, anywhere on
any device?
MMFV – Make Me Feel Valued
Can I trust you? Do you trust me?
Do you value me? How ?
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10. Community Value System
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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11. Social Value / Community Equity
• What is my online
reputation
• Who can I trust ?
• Who trusts me ?
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12. Community Equity
CONTRIBUTION PARTICIPATION
EQUITY EQUITY
Attachments Rate
Wiki Comment
Blogs Re-use
IP My Value Tags
Personal
SKILLS EQUITY Equity ROLE EQUITY
Skills Tags Reputation
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13. Information Equity
Content Activities People
create
modify
download
view
rate
comment
tag
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14. Personal Equity
my Community Equity Activities Me
Contribution
create
modify
tag
Participation People
view
rate
comment
reuse
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15. Use Cases
 Show all Contribution Tags of
a user ordered by Tag Equity
(Social value of a tag)
 Objective: Show a users
expertise based on her/his
overall contribution
 Show all Contributions from user
ordered by Information Equity
(Social value of an information)
 Objective: Show a users
contributions with the
highest social value
Woensdag 24 juni 2009

16. Tag Equity
TQ(Java)=30 TQ(Java)=30
TQ(Ruby)=20 TQ(Ruby)=70
Info 1 Info 2 Info 3 Info 4
IQ=10 IQ=20 IQ=30 IQ=40
Java Ruby
TQ=60 TQ=60
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17. Use Cases
 Show the top xx
information for tag x
 Objective: List top
contributions
 Show the top xx experts
for tag x
 Objective: Automatically
calculate expertise of users
(our countries with
expertise) based on the
social feedback they receive
on their contributions
Woensdag 24 juni 2009

18. What is SunSpace ?
 A concept and  Calculates “community
architecture designed to equity” for people,
build and nourish vibrant communities and content
communities within an as a means to promote
organization. participation
 The architecture of  Integrates with existing
SunSpace promotes knowledge bases and
participation and nurtures repositories in an
organic development of organization
knowledge in  Promotes sharing and
communities focuses on and satisfies
individual needs of
participants
Woensdag 24 juni 2009

19. What is SunSpace ?
 A concept and  Calculates “community
architecture users to
25'000 designed equity” for people,
500+ communities
build and nourish vibrant communities and content
communities within an as a means to promote
10x growth in 6 month participation
organization.
 Secure Enterprise Wiki Integrates with existing
The architecture of 
SunSpace promotes Methodology, Value System
Architecture, knowledge bases and
participation and nurtures repositories in an
Consolidation of 5 KM sites
organic development of organization
knowledge in  Promotes sharing and
communities focuses on and satisfies
individual needs of
participants
Woensdag 24 juni 2009

20. What is SunSpace ?
 A concept and  Calculates “community
architecture users to Atlassian Charlie for people,
25'000 designed equity” award 2009
500+ communities
build and nourish vibrant The "not communitieswiki"content
just another and
communities within an
Award: Best usemeans to promote
as a of Confluence
10x growth in 6 month participation
organization.
 Secure Enterprise Wiki Integrates with existing
The architecture of 
SunSpace promotes Methodology, Value System
Architecture, knowledge bases and
participation and nurtures repositories in an
Consolidation of 5 KM sites
organic development of organization
knowledge in  Promotes sharing and
communities focuses on and satisfies
individual needs of
participants
Woensdag 24 juni 2009

21. Who am I : MyProfile
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22. What I need: Communities
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23. Mashup: Search
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24. Announcement: Open Source CeQ
 Code :
http://kenai.com/projects/community-equity
 Twitter:
http://www.twitter.com/communityequity
Woensdag 24 juni 2009

25. Interested ? Please contact us ...
 peter.reiser@sun.com
 http://blogs.sun.com/peterreiser
 http://twitter.com/peterreiser
Woensdag 24 juni 2009