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Can we design for a
flourishing society?
Peter Jones, PhD
OCAD University, Toronto
Dialogic Design International
Relating Systems Thinking to Design 4, Banff Sept 2, 2015
Flourishing
in the long
crisis of the
Anthropocene
© 2015 Peter Jones
• “Matters of Concern”
• Facing Gaia, Gifford Lectures on
the Political Theology of Nature
• Modes of Existence
• The “Bad Anthropocene”
.
What do we want from sustainability?
“The possibility that human & other life
will flourish on this planet forever”
John Ehrenfeld, MIT
Flourishing – Is this too audacious?
What is it that sustainability sustains over time, and why?
 Clean air & water
 Vibrant soil for food
 Healthy eco-systems creating
materials for us & rendering our
wastes harmless
Trusting relationships
focused on well-being with
all our fellow citizens
(neighbours, communities,
cities, regions & countries)
Organizations co-operate,
collaborate & compete to best
meet our needs today & in
future, while creating the wealth
to meet shared needs
(education, infrastructure, etc.)
Individuals choosing to
flourish emotionally,
spiritually, physically,
practically, artistically &
economically
Requirements for Flourishing – A Culture Map
Macro: Natural Sciences
Micro: Physiology, Psychology, etc.
Meso: Businesses, Organizations, etc.
Macro: Cities, Places, Social
Systems
Microsystem
• Self acceptance
• Positive relations
• Personal growth
• Purpose in life
• Environmental
mastery
• Autonomy
• Self-care
Mesosystem
• Social coherence
• Social actualization
• Social integration
• Social acceptance
• Social contribution
• Social care
Macrosystem
• Cultural evolution
• Rights of nature
• Human & non-human rights
• Electoral integrity
• Place in the world
Community Exosystem
• Equity of access to services
• Community livability
• Cultural resilience
• Respect for commons, law
• Political participation
• Capacity to satisfy essential
human needs
• Community care
Workplace
Person &
Family
Social
groups
School
Organizations
Congregation
Business
Community
Local &
Regional Gov
National
Identity
Cultural
belonging
Political
Parties
Neighborhoods
Business Exosystem
• Worklife satisfaction
• Organizational
participation
• Measures of success
• Value co-created with
stakeholders
• Socially responsible
© 2015 Peter Jones
Socioecological
System Model
Markets &
Trade Groups
Ecosystem
• Watershed & bioregion
• Natural resource stocks
• Ecosystem actors
• Ecosystem services:
Process & use flows
• Regeneration flows
• Cultural services
The Business Model as Design Planning
7
Business Model Canvas – the Language of Profit Prioritizing Business
Enables Strategic
Discussion
Makes Us
Creative
New Idea
Template Fast to
Use
Clarifies
Thinking
Enable Better
Conversations
and Decisions
Understand
customers Alignment – get’s us
all on the same page
Shared Language
for all Depts.
& Locations
Helps Tell Our Story to…
Investors, Customers,
Suppliers, New Employees
Creates a
Sense of
Urgency
Better
Teamwork
*From “The business model canvas – why and how organizations around the world adopt it – a Field Report”
http://blog.strategyzer.com/posts/2015/2/9/why-and-how-organizations-around-the-world-apply-the-business-model-canvas
Focus Quickly
on Best Ideas
We Can Act
Immediately on
Our Ideas
Inspires
Innovation
Drives
Effective
Collaboration
“A business model is a description of how an organization
defines and achieves success over time.”
Emerging mode of co-creative planning & design
• Adapting business design artifacts toward flourishing outcomes
• Consistent with systems & social thinkers
(Ulrich, Law, Beck, Giddens, Ozbekhan)
• Every stakeholder has perspective, values, relations
And opportunity to contribute to evolutionary design
• Creates “tri-impact” by being tri-profitable
– Financially rewarding
– Socially beneficial
– Environmentally regenerative
• A common language to collaboratively sketch, prototype,
design, share, measure, diagnose & tell stories about a
flourishing business model
• Based on 3 years of graduate research + 3 years of practice
community R&D.
• Ontology & visual canvas – Extending Osterwalder’s
successful Business Model Canvas & PhD
11
Strongly Sustainable Business
Model Research Group
International Practice Community
Monthly presentations (2nd Tues)
24+ Workshops since RSD3
Design science approach to
iterative development &
evaluation of methodology
Publication of supporting
ontology & framework
First Explorers using Canvas
Designing Flourishing Societies RSD4
Three Contexts for Business – And Societies?
Social &
Technological
Physical,
Chemical &
Biological
Monetary
V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.
Each and every business relates to all three
contexts - The environment that supports a
society that creates economies
Outcomes
Process Value People
Perspectives on a Business Model
Who does a
business do it to,
for and with?
What does a business do now
and in the future?
How, where &
with what does
the business do
it?
Why: How does a
business define &
measure success?
(in Environmental, Social &
Monetary units)
Describe What’s Unique… & Shared
V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.
Unique to this
business
Everything
shared with
everyone
Common to
everyone &
everything
Tiffinday Business Model
V3.40 on FBC v2.0
Narayana Health
A Societal Business Model?
• Can we create a process for participatory systemic civil
planning ?
• Can we adapt the FBC as a planning tool?
• Would a canvas be sensitive to capturing stakeholders &
community proposals?
• Do the Flourishing distinctions provide guidance for a
sustainability case?
Flourishing Community as a Business Model
Strongly Sustainable Business
Model adapted to future design
of “Flourishing Cities”
Urban Ecologies 2015 Conference
Canvas + Generative workshop
- Ontological Design
- Convergent & redirective
- Foresight (Anticipatory)
- Boundary Critique
- Rich Picture Models
Both canvases ask 20 Questions:
SSBM Ontology Flourishing Society Ontology
1. Actor
2. Needs
3. Stakeholders Citizens & community participants
4. Relationships
5. Channels
6. Value Propositions Value Co-Creation /Co-Destruction
7. Organization Institutions & organizations
8. Decisions Governance
9. Partnerships Partners in Services
10. Resources Processes
11. Biophysical Stocks
12. Activities
13. Ecosystem Services
14. Success Accountabilities
15. Tri-profit “
16. Valuation method “
17. Processes
18. Costs
19. Revenues
20. Assets
Designing Flourishing Societies RSD4
Designing Flourishing Societies RSD4
Designing Flourishing Societies RSD4
Concluding Questions
• How might this model enable conversations for
Flourishing?
• What are the relationships between business & social
ecologies in a place?
• How might we adapt this approach in policy debates?
• How could this become a practical, useful model for
civic engagement in policy making?
• How might we adapt the design process to include
the dynamic feedback in an ecosystem model?

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Designing Flourishing Societies RSD4

  • 1. Can we design for a flourishing society? Peter Jones, PhD OCAD University, Toronto Dialogic Design International Relating Systems Thinking to Design 4, Banff Sept 2, 2015
  • 2. Flourishing in the long crisis of the Anthropocene © 2015 Peter Jones
  • 3. • “Matters of Concern” • Facing Gaia, Gifford Lectures on the Political Theology of Nature • Modes of Existence • The “Bad Anthropocene” .
  • 4. What do we want from sustainability? “The possibility that human & other life will flourish on this planet forever” John Ehrenfeld, MIT Flourishing – Is this too audacious? What is it that sustainability sustains over time, and why?
  • 5.  Clean air & water  Vibrant soil for food  Healthy eco-systems creating materials for us & rendering our wastes harmless Trusting relationships focused on well-being with all our fellow citizens (neighbours, communities, cities, regions & countries) Organizations co-operate, collaborate & compete to best meet our needs today & in future, while creating the wealth to meet shared needs (education, infrastructure, etc.) Individuals choosing to flourish emotionally, spiritually, physically, practically, artistically & economically Requirements for Flourishing – A Culture Map Macro: Natural Sciences Micro: Physiology, Psychology, etc. Meso: Businesses, Organizations, etc. Macro: Cities, Places, Social Systems
  • 6. Microsystem • Self acceptance • Positive relations • Personal growth • Purpose in life • Environmental mastery • Autonomy • Self-care Mesosystem • Social coherence • Social actualization • Social integration • Social acceptance • Social contribution • Social care Macrosystem • Cultural evolution • Rights of nature • Human & non-human rights • Electoral integrity • Place in the world Community Exosystem • Equity of access to services • Community livability • Cultural resilience • Respect for commons, law • Political participation • Capacity to satisfy essential human needs • Community care Workplace Person & Family Social groups School Organizations Congregation Business Community Local & Regional Gov National Identity Cultural belonging Political Parties Neighborhoods Business Exosystem • Worklife satisfaction • Organizational participation • Measures of success • Value co-created with stakeholders • Socially responsible © 2015 Peter Jones Socioecological System Model Markets & Trade Groups Ecosystem • Watershed & bioregion • Natural resource stocks • Ecosystem actors • Ecosystem services: Process & use flows • Regeneration flows • Cultural services
  • 7. The Business Model as Design Planning 7
  • 8. Business Model Canvas – the Language of Profit Prioritizing Business Enables Strategic Discussion Makes Us Creative New Idea Template Fast to Use Clarifies Thinking Enable Better Conversations and Decisions Understand customers Alignment – get’s us all on the same page Shared Language for all Depts. & Locations Helps Tell Our Story to… Investors, Customers, Suppliers, New Employees Creates a Sense of Urgency Better Teamwork *From “The business model canvas – why and how organizations around the world adopt it – a Field Report” http://blog.strategyzer.com/posts/2015/2/9/why-and-how-organizations-around-the-world-apply-the-business-model-canvas Focus Quickly on Best Ideas We Can Act Immediately on Our Ideas Inspires Innovation Drives Effective Collaboration
  • 9. “A business model is a description of how an organization defines and achieves success over time.” Emerging mode of co-creative planning & design • Adapting business design artifacts toward flourishing outcomes • Consistent with systems & social thinkers (Ulrich, Law, Beck, Giddens, Ozbekhan) • Every stakeholder has perspective, values, relations And opportunity to contribute to evolutionary design • Creates “tri-impact” by being tri-profitable – Financially rewarding – Socially beneficial – Environmentally regenerative
  • 10. • A common language to collaboratively sketch, prototype, design, share, measure, diagnose & tell stories about a flourishing business model • Based on 3 years of graduate research + 3 years of practice community R&D. • Ontology & visual canvas – Extending Osterwalder’s successful Business Model Canvas & PhD
  • 11. 11 Strongly Sustainable Business Model Research Group International Practice Community Monthly presentations (2nd Tues) 24+ Workshops since RSD3 Design science approach to iterative development & evaluation of methodology Publication of supporting ontology & framework First Explorers using Canvas
  • 13. Three Contexts for Business – And Societies? Social & Technological Physical, Chemical & Biological Monetary V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved. Each and every business relates to all three contexts - The environment that supports a society that creates economies
  • 14. Outcomes Process Value People Perspectives on a Business Model Who does a business do it to, for and with? What does a business do now and in the future? How, where & with what does the business do it? Why: How does a business define & measure success? (in Environmental, Social & Monetary units)
  • 15. Describe What’s Unique… & Shared V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved. Unique to this business Everything shared with everyone Common to everyone & everything
  • 18. A Societal Business Model? • Can we create a process for participatory systemic civil planning ? • Can we adapt the FBC as a planning tool? • Would a canvas be sensitive to capturing stakeholders & community proposals? • Do the Flourishing distinctions provide guidance for a sustainability case?
  • 19. Flourishing Community as a Business Model Strongly Sustainable Business Model adapted to future design of “Flourishing Cities” Urban Ecologies 2015 Conference Canvas + Generative workshop - Ontological Design - Convergent & redirective - Foresight (Anticipatory) - Boundary Critique - Rich Picture Models
  • 20. Both canvases ask 20 Questions: SSBM Ontology Flourishing Society Ontology 1. Actor 2. Needs 3. Stakeholders Citizens & community participants 4. Relationships 5. Channels 6. Value Propositions Value Co-Creation /Co-Destruction 7. Organization Institutions & organizations 8. Decisions Governance 9. Partnerships Partners in Services 10. Resources Processes 11. Biophysical Stocks 12. Activities 13. Ecosystem Services 14. Success Accountabilities 15. Tri-profit “ 16. Valuation method “ 17. Processes 18. Costs 19. Revenues 20. Assets
  • 24. Concluding Questions • How might this model enable conversations for Flourishing? • What are the relationships between business & social ecologies in a place? • How might we adapt this approach in policy debates? • How could this become a practical, useful model for civic engagement in policy making? • How might we adapt the design process to include the dynamic feedback in an ecosystem model?