This document outlines the 12 stages that a boutique agency's brand goes through to become a 7-figure business. It begins with the agency being unaware of issues with its 6-figure brand. It then progresses through stages of realizing the need for change, committing to transformation, preparing for major changes, and ultimately transforming or re-birthng the agency brand. The stages culminate in the agency finding its big-picture values and authentic brand identity to support becoming a 7-figure business.

1. THE12-STAGESOFTHE
'7-FIGURE-BOUTIQUE-AGENCY'
BRANDJOURNEY
agentbrand.co
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©PeterHutton-2014
UNAWARE
OF6-FIGURE
-BRAND’S
PROBLEM
NEW BRAND
-CONCEPTS
&BRAND
-STRATEGIES
BIGCHANGES
DISORIENTS
REALISES
NEEDFOR
CHANGE
MASTERY,
7-FIGURE
-AGENCYAND
FINANCIAL
-FREEDOM
MENTOR
APPEARS
FINALTEST
AGENCY
BRAND
TRANSFORMED
ORRE-BORN
COMMITSTO
CHANGE
ACCEPTS
THE
CONSEQUENCES
ILLUSIONOF
LIMITEDRESOURCES
&CALLFORBRAND
-TRANSFORMATIONAL
-ADVENTURE
PREPARESFOR
MAJORCHANGE,
FINDSBIG-PICTURE&
AUTHENTIC-BRAND
-VALUES
STAGE#1
STAGE#7
STAGE#2
STAGE#12
STAGE#3STAGE#11
STAGE#4STAGE#10
STAGE#5STAGE#9
STAGE#6STAGE#8