Turning Your Social Networks into Donations

•

2 likes•773 views

peterdeitz

Economy & Finance Technology

Fundraising in Social Networks?
(A.K.A. Integrated Nonprofit Marketing in the Wired Age)

Justin Perkins Heather Holdridge

•We work for Care2.com.
•Care2 is a social network full of 9 million do-gooders.
•We help nonprofits political groups do List-growth,
Advocacy, Branding, and YouTube Campaigns on Care2.
•Care2 recruits millions of people for nonprofits annually
•Justin@earth.care2.com Heather@earth.care2.com

Be Prepared

Are you ready to
quickly reach
several hundred
thousand people
who trust your
organization?

Be Prepared for Katrina-like Moments

•Care2 had largest
animal activist list

•Recruited 5000 new
donors

•Raised $205,000 for
American Humane in
one week

Turning Your Social Networks into Donations

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