Group Fundraising: How Does It Work and What's Out There?

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Change.org founder Ben Rattray's presentation at the 2008 Nonprofit Technology Conference

Wirtschaft & Finanzen News & Politik

Group Fundraising
How Does It Work and What’s Out There?

Ben Rattray
ben@change.org

www.change.org 1

What is Peer-to-Peer Fundraising?
Traditional Fundraising Peer-to-Peer Fundraising

Nonprofit
Nonprofit
Vs.

Potential Donors Donors

Impersonal Personal
One-way Interactive
Expensive Inexpensive

www.change.org 2

Group Fundraising: How Does It Work and What's Out There?

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Group Fundraising: How Does It Work and What's Out There?

1. Group Fundraising How Does It Work and What’s Out There? Ben Rattray ben@change.org www.change.org 1

2. What is Peer-to-Peer Fundraising? Traditional Fundraising Peer-to-Peer Fundraising Nonprofit Nonprofit Vs. Potential Donors Donors Impersonal Personal One-way Interactive Expensive Inexpensive www.change.org 2