Slides from my NTEN webinar on October 11, 2007: In this repeat webinar, non-profit consultant Peter Deitz will present his original benchmark figures for group fundraising as well as new research on the effective use of Facebook applications for distributed fundraising campaigns. Published in June on TechSoup, the benchmark figures were derived from the internal statistics of five leading services (ChipIn, Firstgiving, GiveMeaning, SixDegrees, and JustGive.org). This webinar explains how nonprofits can use the benchmark figures to integrate group fundraising into larger annual or capital campaigns. The webinar will also feature current success stories of non-profits using group fundraising and Facebook to reach new donors while deepening their relationships with existing supporters. The Facebook applications discussed in this webinar include: Causes, ChipIn, Fundraising, and Change.org.

1. Group Fundraising 101 From Benchmarks to Success Stories Presented by Peter Deitz micro-philanthropy consultant http://www.socialactions.com/peter webinar hosted by: Revised with advice on using Facebook in your group fundraising strategy

7. Benchmark Figures for Group Fundraising Platforms Benchmark figures for group fundraising campaigns Benchmark figures for “successful” group fundraising campaigns High Low Benchmark Average donation amount $55 $30 $43 Average amount raised per campaign $3,230 $119 $692 Average number of contributors 40 4 16 High Low Benchmark Average donation amount $149 $36 $57 Average amount raised per campaign $11,393 $5,158 $9,018 Average number of contributors 269 48 157

8. Compared to Other Online Fundraising Benchmarks Getting people to start campaigns is the hard part. Once they’re started, the results will exceed what you could have accomplished on your own. NetworkforGood reports that 76% of donors say they are influenced by friends and family when choosing an organization to donate to. Group Fundraising Convio E-Benchmarking eNonprofit Benchmark Study Open rate --- 22% 25% Click-through rate --- 3% 1.5% Response rate Possibly 35% 0.28% 0.3% Average Amount $43 $56 $70

9. Processing Fees for Group Fundraising Platforms High Low Benchmark Commission 15% 0% 4.4% Platform Commission GiveMeaning 0% ModestNeeds 0% DonorsChoose 2.5% + optional 15% ChipIn 2.9% + $0.30 DropCash 2.9% + $0.30 JustGive.org 3% CanadaHelps 3% ChangingthePresent 3% + $0.30 SixDegrees 4.35% Platform Commission Project Agape 4.50% Change.org 4.50% MyCause 5% plus bank fees JustGiving 6.40% FirstGiving 7.35% Fundable 9.9% + $0.30 BringLight < 10% Kiva.org 10% (optional) GlobalGiving 10%-15% LinkedIn NA

11. Observation 1 of 3 Facebook is very crowded.

12. Observation 2 of 3 You can use all five applications.

13. Observation 3 of 3 Nothing beats “post an item.”

22. Path 1 of 4 Sympathy for the campaign organizer

23. Path 2 of 4 A clear picture of where the money is going

24. Path 3 of 4 Matching funds combined with a deadline

25. Path 4 of 4 Creativity & humor work in group fundraising Fund-a-stache participant for 2007 Mira Seeing Eye Dog Fundraiser