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Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10

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Peter Crosby
Peter Crosby

my talk at #smmuk10

Technologie
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Deeper, Higher, Wider Granularity, Sociability, Responsibility @petercrosby
Viadeo is… 1 million new members / Month 150 million viewed pages / Month 120 000 connections / Day 30 million members worldwide
David vs. Goliath ?
One size fits all vs. The world’s PSN
In the beginning… bulletin boards
Professional Social Network: Where ? Everywhere (1.7Bn Internet users worldwide) 360M 81M Internet population (in million users) Source: www.internetworldstats.com 96M 87M 30M 43M 54M 30M 45M 29M 46M 20M 67M 20M 27M 20M 8M 220M 28M 13M 10M 11M 5M 4M 17M 32M 7M 19M
DEEPER GRANULARITY ,[object Object],[object Object],[object Object],[object Object]
DEEPER GRANULARITY ,[object Object],[object Object],[object Object],[object Object]
DEEPER GRANULARITY ,[object Object],[object Object],[object Object],[object Object]
HIGHER SOCIABILITY v ,[object Object],[object Object],[object Object],[object Object]
HIGHER SOCIABILITY v ,[object Object],[object Object],[object Object],[object Object]
HIGHER SOCIABILITY v ,[object Object],[object Object],[object Object],[object Object]
WIDER RESPONISIBILITY ,[object Object],[object Object],[object Object],[object Object]
WIDER RESPONISIBILITY ,[object Object],[object Object],[object Object],[object Object]
WIDER RESPONISIBILITY ,[object Object],[object Object],[object Object],[object Object]
twitter: @petercrosby

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Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10

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