The document discusses strategies for publishers to effectively publish and operate during economic downturns. It recommends focusing marketing efforts on the strongest titles priced appropriately, cutting costs, increasing subsidiary rights income, identifying new opportunities, and reviewing finances. The strategies aim to reduce overhead, increase profit margins, cut returns, and grow sales and profits through more efficient publishing practices like repurposing content, regional publishing, and web marketing. The document was presented by Peter Beren, a publishing consultant with 30 years of experience, to provide publishers a checkup and over 25 recommendations to improve performance during hard times.

1. Publishers Checkup Are You Ready For Publishing in Hard Times? © 2008 Peter Beren

8. Anti-Recessionary Publishing Strategies More with Less Repurpose content Cut costs improve profits Grow Sales Grow Profits Sub rights Quality Titles Reduce returns Special sales Backlist Planning Publishing Plans Review P&LS Focus marketing