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Bespoke Software Product Factory   Peter Antman Niklas Hagen Björn Hällström
SubVersion Maven Eclipse JUnit eXtreme Programming SCRUM Product Owner Sprint Subscription Software Market 3.0
Software Markets ,[object Object]
get bundled software free or roll your own
IBM ,[object Object]
Adapt to wrapped box
Microsoft and Oracle ,[object Object]
Assemble freely available parts
Linux
Adapting to change
The Zero effect ,[object Object],[object Object]
Cost of transaction almost zero
Information is free
The looking glass ,[object Object]
The Long Tail
Karaoke economy
Open Source is the key ,[object Object]
Open Source is a way to handle the “net-effect” ,[object Object]
We can use open source
We can contribute to open source
 
Open Source economy
Commodification
Modularization
Standardization
Open Source Bussines ,[object Object],Free BSD Linux Apache Linux/JBoss JBoss OS X Google Websphere Support Subscription
Tom O'Reilly ”Software is no longer the primary locus of value in the computer  industry. The commoditization of software drives value to services  enabled by that software.”
The Long Tail ,[object Object]
There is a market for diversity
57% of what Amazon sales was not available before Amazon existed
Where does Mogul fit in?
SubVersion Maven Eclipse JUnit eXtreme Programming SCRUM Product Owner Sprint Subscription Software Market 3.0 Customer
Karaoke economy ,[object Object],[object Object],=  Totally illoyal Zapping Customers ,[object Object],[object Object]
...Karaoke economy ,[object Object],[object Object],[object Object],[object Object]
No time ,[object Object]
Typical IT department spend 50%-80% of time on support and maintenance
Slows down time-to-market
Loosing customers and sales
Less profits
Smaller budget for development
…etc.
They need an agile appDevPartner ,[object Object],[object Object],[object Object]
A Bespoke Software Product Company ,[object Object],[object Object],[object Object]

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The Bespoke Software Product Factory (2007)

Hinweis der Redaktion

  1. För att bäst förstå hur Mogul ska bygga sitt erbjudande måste vi titta på vilken verklighet våra kunder lever i och fråga oss: -Hur hjälper vi bäst våra kunder att lyckas med sina affärer?
  2. Individanpassade produkter och tjänster Vi kunder vill ha allt mer individanpassade produkter och tjänster. Och eftersom teknologin gör det möjligt att leverera och vi kunder är kungar i överflödssamhället, vinner det företag som bäst matchar sina varor och tjänster med våra individuella behov.
  3. Eftersom informationen vill vara fri och informationsinnehållet i varor och tjänster ökar hela tiden, blir allting allt lättare att kopiera. Livscykeln för en vara eller en tjänst blir därför allt kortare, vilket i sin tur tvingar företag att allt oftare lansera produkter och nya tjänster och nya features. Företag måste fokusera på att kontinuerligt göra det de är bäst på, nämligen att utveckla sina produkter och tjänster
  4. Då har de inte tid att ägna sig åt sådant som inte är deras kärnverksamhet. T ex att utveckla applikationer och webtjänster. Undersökningar visar att en typisk intern IT-avdelning lägger mellan 50% och 80% av sina resurser på support och underhåll av den existerande applikationportföljen. Det betyder att det oftast blir tvärstopp eller enorma förseningar när de ska leverera något nytt. Och då tappar de kunder och försäljning. Förlorar lönsamhet. Får mindre budget för nyutveckling. Tappar ännu fler kunder och försäljning...
  5. Partner Därför måste dessa företag skaffa sig partners som är specialiserade på att utveckla skräddarsydda applikationer Applikationer som tål snabb affärsutveckling utan att de blir underhållsbördor. En partner som kontinuerligt hjälper dem att utveckla nya features i befintliga applikationer eller nya applikationer.
  6. Vi erbjuder våra kunder att: Abonnera på sprintar = ny funktionalitet som realiserar affärsvärden Betala för det du använder Utvecklingstjänsten/produktionstjänsten Support Vi skapar team som är små mjukvaruföretag Med egna produktionslinor
  7. Renovation of software through (continuous) refactoring of older,”home made” and non-standardised parts by replacing them with standardised components and architectures. Mogul’s gentrification approach aims at building applications as far as possible based on standard products (mainly Open Source based products) and to move the commoditisation as far up in the application as possible. The goal is that only the unique parts of an application will need to be maintained and developed.