Malaysia Big Data Analytics Initiative

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2014 PSJP KKMM
NATIONAL BIG DATA ANAYTICS
INITIATIVE
PRESENTED BY:
DR KARL NG
DIRECTOR, INNOVATION CAPITAL DIVISION
MDeC

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2014 PSJP KKMM
AGENDA
1. Recap on 25th ICM decision on Big Data Analytics (BDA)
2. Data is the “new oil” of the 21st century
3. Strategic Intent of National BDA Initiative
4. BDA priorities
4.1 Creation of an enabling national BDA framework
4.2 Seed use of BDA in public sector via 4 pilot projects
5. Summary

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2014 PSJP KKMM
RECAP ON 25TH ICM DECISION

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2014 PSJP KKMM
Decisions Made at 25th ICM 2013
MSC Malaysia Implementation Council Meeting 2013
(ICM) chaired by YAB PM has approved the following:
 KKMM, with MAMPU’s support, to develop Malaysia’s Big Data
framework
 MAMPU and MDeC to jointly implement 4 government-initiated BDA
pilot projects
 To kick-start BDA for Private Sector led by MDeC

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2014 PSJP KKMM
ICT CONTRIBUTION TO GDP
#28
TOP 20
2010/11 2020
WEF GLOBAL IT REPORT *
Among 144 Economies
#16
TOP 10
2011 2020
IMD WORLD COMPETITIVENESS
SCOREBOARD
Among 59 Economies
2010 2020
10.5%
17%
Source : ICTSA 2012, GITR 2010-11, IMD 2011
Note: EIU Digital Economy Ranking has been replaced
with WEF Global IT Report as the EIU Digital Economy
Ranking report was only produced as a once-off
publication
Digital Malaysia’s 2020 Aspirational Goals

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2014 PSJP KKMM
The Malaysian ICT services sub-sector has huge potential growth, with a
projected share of about 50% in the nation’s Digital Economy in 2020…
SOFTWARE
DEVELOPMENT
OTHER IT SERVICES
ICT SERVICES
IN 2020
Abt 50%
BIG DATA
ANALYTICS CLOUD
SOCIAL
MEDIA
MOBILITY
TELCOSSO

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2014 PSJP KKMM
DATA IS THE “NEW OIL” OF THE
21ST CENTURY

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2014 PSJP KKMM
Data is Exploding, Giving Rise to
Opportunities!...
Data collected in Improved Decision-Making
694,445
SEARCH QUERIES
168MILLION
EMAILS SENT
iPHONE APPLICATIONS
DOWNLOADED
13,000+
320+ NEW
TWITTER ACCOUNTS
Analysis
Forecasting
Prediction
Seconds
BIG DATA
ANALYTICS
Better Targeting
Behavioral Prediction
% of the Digital Universe that is
actually being tagged and analysed
0.5%

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2014 PSJP KKMM
Big Data: Defined

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2014 PSJP KKMM
Clear Benefits Derived From BDA
US RETAIL
GLOBAL
PERSONAL
LOCATION DATA
US$100 B
Increase service
provider
revenue
MARKETING
MANUFACTURING
–50%
Decrease
development,
assembly costs by
71%
Percentage
of marketers
who plan to
implement
BDA next 2
years 60%
Increase
net
margin
by
EUROPE PUBLIC
SECTOR ADMIN
€250 B
Increase industry
value per year
US HEALTH CARE
US$300 B
Increase industry
value per year
BUSINESS INTELLIGENCE
73%
Percentage of companies used BDA
to increase revenue
Increase existing
revenue stream
57%
Create new
sources of revenue
43%

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2014 PSJP KKMM
Key Components of BDA Ecosystem
Government EconomicSocial
Data Owners System Users/Providers
Private Companies
System integrators, Solution Providers,
Business Intelligence, etc
MAMPU,DOSM, MACRES,
Bernama, MET, DOE, MOH
Universities, Research Institutions
Talent Info/Infra Funding Regulatory Technology
Mining Analytics Synthesis Predictive
Traditional
Media
Social Media Transactional
Data
National
Statistics
Data In Silos
Shared
Data
Open
Data
Private
Sector
Public Sector
Data Sources
Enablers
Data Mix
Value-added
elements
Applications

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2014 PSJP KKMM
STRATEGIC INTENT OF NATIONAL
BDA INITIATIVE

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2014 PSJP KKMM
Strategic Intent of National BDA Initiative
1. Proliferate the usage of BDA in all sectors
2. Catalyse adoption and usage of BDA in the public sector
3. Build the BDA industry in Malaysia
Short Term
(1-2 years)
• Kick start BDA priorities
• Framework
• Pilot government projects
• Private sector projects
Medium Term
(3-4 years)
• Grow use of BDA – become
a consumer of BDA
• Build strong talent and
skillsets in BDA
• Building a sustainable
National BDA initiative
Long Term
(5-7 years)
• Leadership in BDA, become
both a producer &
consumer of BDA
• Public – Private BDA
initiatives
• Widespread use of BDA

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2014 PSJP KKMM
BDA Priorities (Short Term)
Creation of an enabling national BDA framework
Seed use of BDA via 4
pilot projects
Grow use of BDA in
other ministries
Seed use of BDA via an
initial seeding fund for
20 BDA applications
Grow use of BDA in
other sectors
3
2
1
Private Sector
Public Sector

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2014 PSJP KKMM
BDA Priorities (Short Term)
Creation of an enabling national BDA framework
Seed use of BDA via 4
pilot projects
Grow use of BDA in
other ministries
Seed use of BDA via an
initial seeding fund for
20 BDA applications
Grow use of BDA in
other sectors
3
2
1
Private Sector
Public Sector

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2014 PSJP KKMM
STRATEGIC INTENT
Government aspiration for
Malaysia in the use of BDA and
how the BDA framework can assist
in providing a structured way of
realising the vision
EXAMPLE
Malaysia will be a regional leader
in the use of big data analytics to
enhance services, deliver new
services and provide better policy
advice, while incorporating best
practice privacy protections and
leveraging existing transformation
programs.
MEASUREMENT
OF SUCCESS
Measuring the success of the
National Big Data initiative in the
public and private sector (incl.
yearly target)
EXAMPLE
Measures related to drive
efficiency, collaboration and
innovation in the public sector;
(industry growth etc.)
MATURITY MODEL
Development of maturity model
to benchmark and measure the AS
IS and TO BE stages.
EXAMPLE
What is required for a BDA framework?
Creation of an enabling national BDA framework1

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2014 PSJP KKMM
GOVERNANCE
STRUCTURE & PARTIES
RESPONSIBLE
Create a Governance
structure that comprise
ministries & agencies, driven
by the Minister. Identify key
players with clear roles and
responsibilities
EXAMPLE
1. KKMM, MCMC, MAMPU,
MDeC, MoE, MOHR, MDeC,
TalentCorp, etc.
IMPLEMENTATION
ROADMAP
Implementation roadmap for
BDA framework.
EXAMPLE
1. Milestones & deliverables
2. Timeline
3. Action Items
4. # of phases
GAPS & PRIORITIES
Prioritise phases based on
current gaps and priorities.
Gaps and priorities to be
identified during BDA
framework development
EXAMPLE
1. List of gaps
2. Priority List
What is required for a BDA framework?

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2014 PSJP KKMM
BDA Priorities (Short Term)
Creation of an enabling national BDA framework
Seed use of BDA via 4
pilot projects
Grow use of BDA in
other ministries
Seed use of BDA via an
initial seeding fund for
20 BDA applications
Grow use of BDA in
other sectors
3
2
1
Private Sector
Public Sector

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2014 PSJP KKMM
STRATEGIC INTENT
1. Prioritise which pilot projects
to start based on level of
readiness, urgency, support
and data availability.
2. Develop the objectives,
target and end goals.
EXAMPLE
Propose ministries to start with
Crime Prevention and Infectious
Diseases
OUTCOME
Measure the success and
effectiveness of the pilot projects
EXAMPLE
1. Crime Prevention:
Optimisation of resources
2. Infectious Diseases:
Prediction of potential
infectious disease outbreak
What is required in the creation of Pilot projects?

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2014 PSJP KKMM
PARTIES
RESPONSIBLE
Describe key players. Identify
who they are and their roles and
responsibilities related to pilot
projects
EXAMPLE
Project owners: KPDNKK, KKMM,
KDN, KKM
IMPLEMENTATION
ROADMAP
1. Implementation roadmap for
Pilot projects and post pilot.
2. To address potential new BDA
projects for immediate and
near future implementation.
3. To identify and funnel
potential BDA projects for
collaboration with private
sector
EXAMPLE
1. Milestones & deliverables
2. Timeline
3. Action Items
4. Best practices
GAPS & PRIORITIES
1. Stock take of current data
available.
2. Identification of risks, gaps,
priorities and guidelines.
EXAMPLE
1. List of gaps
2. List of data owners
3. Priority List
What is required in the creation of Pilot projects?

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2014 PSJP KKMM
Government-Initiated BDA Pilot Applications
PRICE
WATCH
SENTIMENT
ANALYSIS
WHY?
To reduce
profiteering due to
policy changes
OUTCOME:
Predict optimal
pricing and maintain
a price position by
analysing price and
demand elasticity
WHY?
To quickly gauge the
public perception
and feedback on a
certain topic
OUTCOME:
Government makes
well-informed
decisions to address
well being of rakyat
WHY?
Crime root cause
and trend analysis,
optimise law
enforcement
resources
OUTCOME:
Reduced crime rate
WHY?
To predict outbreak
probability and
locations
OUTCOME:
Reduce infection
incidences and
fatalities
LEAD AGENCY:
KDN (Home Ministry)
LEAD AGENCY:
KKM (MOH)LEAD AGENCY:
KKMM (MCM)
LEAD AGENCY:
KPDNKK (Ministry of
Domestic Trade &
Consumer Affairs)
Seed use of BDA in public sector via 4 pilot projects2

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2014 PSJP KKMM
Open data
 Open data is data that can be freely used, reused and
redistributed by anyone.” OpenDefinition.org
 Benefits
UK: Reduced Mortality for Heart Surgery
UK heart surgeon Sir Bruce Keogh persuaded his-colleagues to
publish comparable data on their individual clinical outcomes –
a global first. 7 years later, dramatic improvement in survival
rates are reported in all, there are 1,000 fewer deaths in
English heart surgery units each year than there were.
Canada Tax Status Misuse
Open Data exposed CAN$3.2bn misuse of
charitable status in tax code in Canada
http://eaves.ca/2010/04/14/case-study-open-
data-and-the-public-purse/
Bus Stops in the UK
UK released data on location of 300,000 bus-stops; Community
(Open Street Map) corrected 18,000 of them, improving official
data accuracy
Finnish geo data study
SME’s grow 15% more w/free geo data as opposed to paid
data. Effect visible after 1yr, stronger after 2yrs.
http://epsiplatform.eu/content/finish-study-psi-pricing-geo-
data
EU Commission Research
• Open Government Data in EU would
increase business activity of €40bn.
• Indirect benefits (people who use those
services) up to €140bn per year (0.7% of
GDP) * source details: Vickery Study
• Deloitte Study: 10x – 100x increase in usage
from opening up data (7 case studies) – not
about the price as much as reduction in
transaction cost
Data In Silos
Shared
Data
Open
Data
Data Mix
Source: http://okfn.org

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2014 PSJP KKMM
Data.gov – 47 countries globally
Philippines
Open source version of Data.gov, called the Open Government Platform (OGPL), can be
downloaded and evaluated by any national Government or state or local entity as a path
toward making their data open and transparent. (Source: Data.gov)
Source: http://okfn.org/opendata/

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SUMMARY

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Key Takeaways
 BDA innovation will come from the private sector
 The government plays a crucial role in enabling BDA
innovation:
 Open & Shared Data Policy
 Education (Science, Technology & Math)
 Infrastructure (High-speed bandwidth at lower prices)
 Funding (Innovative BDA projects, BDA startups)
 Regulatory (Remove barriers to BDA innovation)

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2014 PSJP KKMM
THANK YOU
Q & A