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The            Personalization API:
                                         	
  



                          Create a More Personalized	
  World                                                                                                                                     	
  



                                         	
  
               Real	
  	
   Results	
  in	
  Real	
  Time	
  	
                                                         Engage	
   Customers	
   on	
  
                           	
  
               Rapleaf’s	
  API	
  gives	
  you	
  access	
  to	
  the	
  most	
  up-­‐to-­‐                            a	
  	
  	
  Whole	
  	
  New	
  	
  Level	
  	
  	
  
               date,	
   complete,	
   online	
   consumer	
   data	
   available.	
  
                           	
                                                                                           Augment	
   your	
   marketing	
   efforts	
   by	
   sending	
  
               Easy	
  integration	
  helps	
  you	
  instantly:	
  
                                         	
                                                                             more	
   relevant	
   content,	
   improving	
   customer	
  
                      •   Understand	
  characteristics	
  of	
  your	
  audience	
                                     segmentation,	
   and	
   connecting	
   with	
   your	
  
                                         	
  
                          to	
  create	
  relevant	
  messaging	
                                                       consumers	
  in	
  more	
  relevant	
  ways.	
  
                      •   Boost	
  Loyalty	
  and	
  Word-­‐of-­‐Mouth	
  Marketing	
  
                              	
                                                                                        	
  
                      •   Qualify	
  web	
  leads	
                                                                     	
  Customers	
   have	
   seen	
   over	
   410%	
  
                              	
  
                      •   Append	
  information	
  to	
  customer	
  databases	
                                          lift	
   in	
   email	
   engagement	
   and	
  	
  
                                         	
  
                      •   And	
  much	
  more	
  
                                         	
  




                                                                                                                          20%	
  increase	
  in	
  website	
  activity.	
  	
  
               	
             	
  



               	
  
                              	
  	
  
                                                                                                                          	
  
                                                                                                                               	
  
       	
  

                                         	
  
                                                                                                                               API	
  Inputs	
   API	
  Outputs	
  
       	
  
                                                                                                                               	
                • Demographics	
  
                                                                                                                                                 • Household	
  data	
  
                                                                                                                                      	
                             •      Interests	
  and	
  lifestyle	
  
       	
                                                                                                                             	
                             •      And	
  much	
  more	
  
       	
  

                              	
  

                              	
  

                      Speed.	
  Coverage.	
  Accuracy.	
  
                         	
  

                               	
  
                      We	
  pride	
  ourselves	
  on	
  enterprise-­‐level	
  data	
  	
  
                      capabilities.	
  Today,	
  Rapleaf:	
  
                                         	
  



                      •    Data	
  on	
  1	
  billion+	
  email	
  addresses	
  	
  
                                	
  
                      •    Processes	
  >	
  5	
  million	
  transactions	
  daily	
  
                      •    Averages	
  <	
  10	
  ms	
  response	
  times	
  per	
  query	
  
                              	
  


	
  
              Want	
  More	
  Info?	
                            For	
  more	
  information	
  on	
  our	
  Personalization	
  API	
  and	
  how	
  it	
  can	
  help	
  you	
  improve	
  your	
  customer	
  	
  
                                                                 interactions,	
  please	
  visit	
  www.rapleaf.com.	
  
              	
  
 
                                          	
  


                                          	
  
                                                                                                              Better Insight. Better Results.
                                          	
  
	
  	
  

	
  Bundled	
  Packages:	
  	
  
                                          	
                                                                                                                                                                                 	
  
                                   	
  
                                   	
  
                                   	
  
                                                                            Basic	
                                                                                                   Premium	
      	
  

                                   	
                                                                                                                                 •      Income	
  	
  
                                   	
            •       Age	
                                                                                                        •      Marital	
  Status	
  	
  
                                   	
                                                                                                                                 •      Presence	
  of	
  Children	
  
                                                 •       Gender	
  
                                   	
                                                                                                                                 •      Homeowner	
  Status	
  
                                   	
  
                                                         Location	
                                                                                                   •      Home	
  Property	
  Type	
  
                                                 •
                                   	
                                                                                                                                 •      Length	
  of	
  Residence	
  
                                   	
                                                                                                                                 •      Home	
  Market	
  Value	
  
                                   	
            	
                                                                                                                   	
  
                                   	
  

                                   	
  

                                   	
  



	
  A	
  La	
  Carte:	
  Only	
  the	
  Fields	
  You	
  Want
                                	
  
                         	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Interests	
  
                                                             	
                                                                                 Lifestyle	
                                                                Financial	
  
                     	
  	
  
                                                             	
                                                              	
                          	
                                            	
                           	
  




              •         Animals	
  	
                                                          • Lifestyles	
                       • Likely	
  Smartphone	
  User	
  	
                      •             Likely	
  to	
  use	
  Financial	
  Services	
  	
  
              •          	
  
                        Automotive	
  	
   • News	
                                                                                                                                           •             Invested	
  Assets	
  
                                                                                                                             	
  
              •          	
  
                        Beauty/Care	
  	
   • Shopping	
                                                                                                                                      •             Loan-­‐to-­‐Value	
  Ratio	
  
              •          	
  
                        Business	
  	
                                                                                                                                                        •             Net	
  Worth	
  	
  
                                                                                               • Sports	
  
              •          	
  
                        Entertainment	
  	
   • Technology	
                                                                                                                                  •             Credit	
  Card	
  Type	
  
              •          	
  
                        Food	
  &	
  Drink	
  	
   • Travel	
  	
                                                                                                                             	
  
              	
         	
  
                                                                                               	
  
                                	
  

                                          	
  

              	
                          	
            Auto	
  
                                                             	
  
                                                                                                                           	
           	
  	
  	
  Purchase	
  Intent	
  
                                                                                                                                                        	
  
                                                                                                                                                                                                     	
               	
  	
  Professional	
  	
  
                                                                                                                                                                                                                                           	
  


                            •             	
  #	
  Cars	
  in	
  Household	
  	
                                         • Likelihood	
  to	
  purchase	
                                                             • Occupation	
  	
  
                            •              Vehicle	
  New/Used	
  	
                                                          Product	
  Type	
  (e.g.	
  Auto	
  )	
                                                 • Education	
  	
  
                            •             	
  Car	
  Type	
  	
                                                          	
                                                                                           • Business	
  Owner	
  
                            	
  
                                          	
  

                                          	
  

                                          	
  

                                          	
                                                                  Rapleaf	
  wants	
  every	
  person	
  to	
  be	
  able	
  to	
  have	
  a	
  truly	
  personalized	
  experience.	
  To	
  
                                                                                                              achieve	
  this,	
  Rapleaf	
  helps	
  leading	
  brands,	
  companies,	
  and	
  agencies	
  personalize	
  
           667	
  Mission	
  Street	
  
            th
           4 	
  Floor	
                                                                                      customer	
  interactions	
  through	
  deeper	
  customer	
  insight.	
  For	
  more	
  information,	
  
                    	
  
           San	
  Francisco,	
  CA	
  94105	
                                                                 please	
  visit	
  www.rapleaf.com.	
  
           	
                                                                                                 	
  

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Rapleaf One Sheeter

  • 1. The Personalization API:   Create a More Personalized  World     Real     Results  in  Real  Time     Engage   Customers   on     Rapleaf’s  API  gives  you  access  to  the  most  up-­‐to-­‐ a      Whole    New    Level       date,   complete,   online   consumer   data   available.     Augment   your   marketing   efforts   by   sending   Easy  integration  helps  you  instantly:     more   relevant   content,   improving   customer   • Understand  characteristics  of  your  audience   segmentation,   and   connecting   with   your     to  create  relevant  messaging   consumers  in  more  relevant  ways.   • Boost  Loyalty  and  Word-­‐of-­‐Mouth  Marketing       • Qualify  web  leads    Customers   have   seen   over   410%     • Append  information  to  customer  databases   lift   in   email   engagement   and       • And  much  more     20%  increase  in  website  activity.                       API  Inputs   API  Outputs       • Demographics   • Household  data     • Interests  and  lifestyle       • And  much  more         Speed.  Coverage.  Accuracy.       We  pride  ourselves  on  enterprise-­‐level  data     capabilities.  Today,  Rapleaf:     • Data  on  1  billion+  email  addresses       • Processes  >  5  million  transactions  daily   • Averages  <  10  ms  response  times  per  query       Want  More  Info?   For  more  information  on  our  Personalization  API  and  how  it  can  help  you  improve  your  customer     interactions,  please  visit  www.rapleaf.com.    
  • 2.       Better Insight. Better Results.        Bundled  Packages:               Basic   Premium       • Income       • Age   • Marital  Status       • Presence  of  Children   • Gender     • Homeowner  Status     Location   • Home  Property  Type   •   • Length  of  Residence     • Home  Market  Value                A  La  Carte:  Only  the  Fields  You  Want                                  Interests     Lifestyle   Financial                 • Animals     • Lifestyles   • Likely  Smartphone  User     • Likely  to  use  Financial  Services     •   Automotive     • News   • Invested  Assets     •   Beauty/Care     • Shopping   • Loan-­‐to-­‐Value  Ratio   •   Business     • Net  Worth     • Sports   •   Entertainment     • Technology   • Credit  Card  Type   •   Food  &  Drink     • Travel                     Auto            Purchase  Intent          Professional       •  #  Cars  in  Household     • Likelihood  to  purchase   • Occupation     • Vehicle  New/Used     Product  Type  (e.g.  Auto  )   • Education     •  Car  Type       • Business  Owner             Rapleaf  wants  every  person  to  be  able  to  have  a  truly  personalized  experience.  To   achieve  this,  Rapleaf  helps  leading  brands,  companies,  and  agencies  personalize   667  Mission  Street   th 4  Floor   customer  interactions  through  deeper  customer  insight.  For  more  information,     San  Francisco,  CA  94105   please  visit  www.rapleaf.com.