Weitere ähnliche Inhalte Ähnlich wie What is VM ? (20) Mehr von PESHWA ACHARYA (20) Kürzlich hochgeladen (20) What is VM ? 7. is
VM
VISUAL MERCHANDISING
12. . . . in order to enhance
the look and feel
of our merchandise
to maximize sales.
14. It is the best friend of the
store operations team.
18. It is the best friend of the
merchandising team.
20. It is the best friend
of the marketing team.
22. . . . through
theatre and edutainment.
24. It is the best friend of the
projects team.
26. . . . and the atmosphere
that store planners design.
40. “ form &
3
shape ”
What you see
is what you buy.
41. “ form &
3
shape ”
How we show the form of merchandise
gives a strong and lasting impression.
42. “ form &
3
shape ”
The best shapes for product display are
triangles and pyramids.
43. “ form &
3
shape ”
The best shapes for product display are
triangles and pyramids.
45. 4
“ direction ”
The most rewarding experience occurs
when shoppers are guided
and properly informed.
46. 4
“ direction ”
Fixtures must always be aligned!
56. In-store Communication
I. PRICE/PROMO COMMUNICATION CARDS
II. PRICE INDICATOR MARKERS
III. SHOPPING CART SIGNS
IV. BROWSER TOPPERS
V. ENDCAP BACKBOARDS
VI. EDUTAINMENT BOARDS
61. go ods
poi led
an ds
So iled
affect
the mar k-u
p!
68. Po o r
ly-ma
intain
ed
interi
ors
defeat th e promise
ell-design ed store!
o faw