SOCI

1. Social Media - Best Practices Report
Operators
Referenced Insights Of The Report For Mobile Operators Report Covers
In The Report
Measuring The Success Of A Campaign; Creating Successful Social Media Campaigns Benchmarks from 200 + Operators and
1200 mobile operator practices that were
- Check List
deployed by Telcos in 2009 and 2010
Linking Social Media With CRM/ Sales/ Revenue/ EBITDA
30+ Operator Case Studies
Linking Customer Care And Handling Complaints Via Social Media Route These Strategies have been measured on
Strategies To Drive Social Media Adoption Amongst Customer Base the basis of their Performance, KPIs &
Results
Strategies To Drive Followers/ Fans/ Likes For The Operator Brand And For Operator
Products
Driving Customer Experience Via Social Media Strategies Summary
Realising The Actual Goal Of Social Media - Customer Engagement And not We have compiled a list of Social Media
Customer Complaints On The Wall Innovations that have been most
Driving Brand Perception Amongst Niche Segments profitable in 2010/ 2011 (in terms of
ARPU/ Usage/ ROI on the basis of KPIs
Value Chain Structure Within Social Media - How Operators Can Benefit
and segments targeted).
Creating Engagement Metrics To Measure Social Media Performance
Evaluating Best Social Media Success Stories From 2007-2011 A total of 250 operators were looked
Innovations By Social Media Managers And Their Agencies On Facebook/ Twitter/ into, covering Creating And Measuring
Successful Social Media Campaigns,
Youtube
Linking Customer Care To Social Media
Social Media Best Operator Practices - Success And Failure Factors Strategies To Drive Followers/ Fans/
Social Media - Content Is King Likes For The Operator Brand, Realising
Future Of Social Media And Myths In The Minds Of The Operator/ Operator Agency The Actual Goal Of Social Media -
Customer Engagement And Not
How To Judge And Score Yourself/ Your Agency : Social Media Performance
Customer Complaints On The Wall.
New Technology And Services (Mobile And Network) Trends Driving The Use Of These areas are nothing but a result of
Social Media a survey which was carried out
Segment Wise Consumption Of Social Media i.e. Creation And Consumption Of amongst 40 operators (in 50+ markets)
and their Social Media managers/
Social Media On Mobile
Product managers to find out their
current challenges.
For More Information We customize the report for each
market on the basis of a) What can be
Click Here
implemented in a particular market
since what may work in UK may not
work in UAE, and b) what your local and
regional peers are focusing on at the
moment.
For every Social Media strategy
mentioned in the country specific
report, we shall include a) The Go-to-
Market that was used by the operator b)
The segments that were targeted c) The
promotions and campaigns that were
done d) The results in terms of Pre and
Post ARPU figures e) The technology
and handset customization etc.
These learnings are now available in
the form of a boxed report. Please
contact us so that we can update you
on the pre launch discounts (roughly
between 20- 40% ) that are available on
this report.

2. Page II
Some Screen Shots From The Report
Our Clients