How to Enhance Profitablity of Retailers / Retail Operations
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Algorithm of SOH/SOR in a context of a Technology / Digital Store / Speciality Store in Modern Retail in India .....peshwa acharya
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How to Enhance Profitablity of Retailers / Retail Operations
- 1. INSTORE How the Retailer can make money from his space BRANDING PESHWA ACHARYA Peshwa.expert@gmail.com
- 2. Reliance Digital - SOH Philosophy It goes without saying that alignment of business strategy with execution is critical to the success of the business in today’s competitive world. In managing the success of our retail brands we have focused on several Key areas to deliver what we believe is unique and compelling reason for customers to shop at Reliance Digital. It is no longer enough to just provide the consumers with quality products. Today it’s all about the shopping experience and the many meaningful ways retailers can connect with consumers. PESHWA ACHARYA peshwa.expert@gmail.com 2
- 3. Just as we encourage our retail partners to continually think outside the box and look For the ways to reinvent what they do within their four walls, at Reliance Digital we Present the same challenge to our managers each and every day. The result is that we continue to invest hundreds of millions across our portfolio to modernize and expand the experience for our customers and retailers. As a industry our primary objective is simply to maximize the experience and service within our space. Do it Right on daily basis and we are rewarded. PESHWA ACHARYA peshwa.expert@gmail.com 3
- 4. Reliance Digital Categories Entertainment Communications Appliances Computers Gaming PESHWA ACHARYA peshwa.expert@gmail.com 4
- 5. Show Windows PESHWA ACHARYA peshwa.expert@gmail.com 5
- 6. In Store Flex Hoardings PESHWA ACHARYA peshwa.expert@gmail.com 6
- 7. Island Display Area PESHWA ACHARYA peshwa.expert@gmail.com 7
- 8. Mezzanine Perimeter & Glass Branding PESHWA ACHARYA peshwa.expert@gmail.com 8
- 9. Flex Drop Down PESHWA ACHARYA peshwa.expert@gmail.com 9
- 10. Floor Graphics @ Entrance PESHWA ACHARYA peshwa.expert@gmail.com 10
- 11. Regular Columns PESHWA ACHARYA peshwa.expert@gmail.com 11
- 12. Experience Columns PESHWA ACHARYA peshwa.expert@gmail.com 12
- 13. Door Columns PESHWA ACHARYA peshwa.expert@gmail.com 13
- 14. Gondola Endcaps Branding PESHWA ACHARYA peshwa.expert@gmail.com 14
- 15. Floor Stacking with Branding PESHWA ACHARYA peshwa.expert@gmail.com 15
- 16. Entire Perimeter PESHWA ACHARYA peshwa.expert@gmail.com 16
- 17. Home Theatre Room PESHWA ACHARYA peshwa.expert@gmail.com 17
- 18. Car Audio Video Area PESHWA ACHARYA peshwa.expert@gmail.com 18
- 19. Elevator Branding PESHWA ACHARYA peshwa.expert@gmail.com 19
- 20. Staircase Branding PESHWA ACHARYA peshwa.expert@gmail.com 20
- 21. Learning Center PESHWA ACHARYA peshwa.expert@gmail.com 21
- 22. Standee PESHWA ACHARYA peshwa.expert@gmail.com 22
- 23. Cutout PESHWA ACHARYA peshwa.expert@gmail.com 23
- 24. A 4 Standee PESHWA ACHARYA peshwa.expert@gmail.com 24
- 25. Tent Card PESHWA ACHARYA peshwa.expert@gmail.com 25
- 26. Category de-marker PESHWA ACHARYA peshwa.expert@gmail.com 26
- 27. Aisle Pendants PESHWA ACHARYA peshwa.expert@gmail.com 27
- 28. Shelf Signages PESHWA ACHARYA peshwa.expert@gmail.com 28
- 29. Wobbler PESHWA ACHARYA peshwa.expert@gmail.com 29
- 30. Backlit Frames PESHWA ACHARYA peshwa.expert@gmail.com 30
- 31. Fixture Branding PESHWA ACHARYA peshwa.expert@gmail.com 31
- 32. Digital Home PESHWA ACHARYA peshwa.expert@gmail.com 32
- 33. Flag Poles PESHWA ACHARYA peshwa.expert@gmail.com 33
- 34. Totem PESHWA ACHARYA peshwa.expert@gmail.com 34
- 35. Parking Signage PESHWA ACHARYA peshwa.expert@gmail.com 35
- 36. Interactive Kiosks PESHWA ACHARYA peshwa.expert@gmail.com 36
- 37. Façade Branding PESHWA ACHARYA peshwa.expert@gmail.com 37
- 38. Shop in shop PESHWA ACHARYA peshwa.expert@gmail.com 38
- 39. Other Branding Proposal • Shopping Trolleys • Shopping / Carry Bags • Discount Coupons • Vouchers • Brand / Theme based events PESHWA ACHARYA peshwa.expert@gmail.com 39
- 40. SOH Selling Process SOH selling process CDIT Marketing sends the SOH presentation, menu card and agreement copy to the vendor Vendor seeks discount for the specified CDIT marketing SOH and period seeks other vendors for SOH yes no CDIT marketing CDIT marketing Vendor Head approves no informs the final agrees to the discount rate to vendor final rate yes no CFO - CDIT approves the no discount yes CDIT marketing informs the final rate to vendor Vendor sends a confirmation on email for the SOH area yes and the period needed for CDIT Marketing confirms the availability to Vendor Vendor sends the duly filled and signed agreement to CDIT marketing CDIT marketing gets the agreement signed from RR side and sends the vendor copy, and contact details of the store VM Original Copy of the agreement with CFO - CDIT, one copy with store VM and one copy with CDIT- marketing Finance issues a Invoice in PESHWA ACHARYA the name of the vendor peshwa.expert@gmail.com Vendor issues a cheque 40 payment
- 41. SOH Implementation Process SOH implementation process Vendor receives the signed agreement, contact details of the store VM Vendor sends a mail to the store VM giving details of the contractor, date & time of implementation. Vendor contractor arrives at the store with an authorisation letter Store VM shows the SOH area to the vendor contractor Vendor contractor removes the old signage, if existed, on Store VM scraps the old the site and gives it to store signage VM Contractor completes the signage work Store VM ask the Store VM Store VM sends a mail to contractor to improve the inspects the no vendor on the status with quality within 24hrs and quality of work CC to CDIT mktg removes the signage yes Store VM signs the contractor job sheet. Contractor signs RR job sheet. Store VM files a copy of both the job sheets. PESHWA ACHARYA Store VM sends a “job peshwa.expert@gmail.com completed” mail to vendor, 41 CFO, CDIT - mktg
- 42. SOH Delayed Payment Process Delayed Payment Finance issues an Invoice in the name of the vendor Vendor The relevant GL makes a payment yes account and MIS within 15 days is updated no Finance sends a reminder mail to the vendor with a copy to the CDIT mktg Vendor The relevant GL makes a payment yes account and MIS within 5 days is updated no Finance sends a mail to CDIT mktg with cc to Vendor to remove the signage within 48 hrs. CDIT mktg informs the store VM to remove the identified signages from the store Store VM hires local contractors and removes the signage. The Store VM sends a confirmation mail to Finance with a CC to CDIT mktg and Vendor Finance issues a debit note for adjusting the payment of vendor PESHWA ACHARYA CDIT mktg updates the record peshwa.expert@gmail.com and ensure next dealing with the vendor is after advance payment 42
- 43. SOH Expiry Process Signage Expiry process VM store identifies the expired signage in the weekly audit Store VM sends a mail to CDIT mktg on the signage due to expiry next week CDIT mktg SOH IMPLEMENTATION informs of contract yes PROCESS extension no Within 7 days after the expiry date the Store VM removes the vendor signage Store VM updates the Vacant Signage list and mails to CDIT mktg. PESHWA ACHARYA SOH SELLING PROCESS peshwa.expert@gmail.com 43