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1. Segments and Communication Approaches in
Mobility / Telecom
Peshwa acharya (peshwa.telecom@gmail.com)

2. The Segments & The Communication Strategy
Segments The Lens Key Benefits Connect
• Connects them to community • Efficiency with Style &
1 Young Achievers • Smart Services , New Apps
of choice Technology Edge
• Mobilizes Apps &
Technology for them
• Empowers them in decision • Customized Services • Value Offers on STD, ISD
2 Matured Achievers
making and Roaming
• Convenience and Ease at • Services which empower
• Flexibility
3 Happening Females finger tips her & connect to the world
• Social Connectivity with • Night & Relevant day • Style & Social media
4 Social Nocturnal Economy Packages
• Clarity of Voice • Economy , Great Voice
• Economy of Voice
5 Faceless Crowd Product
6 Rural India • Connectivity with Economy • Network Availability • Connectivity & Reach

3. Approach to Segments
The Strategy The Functional Umbrella Voice of the
The Tone of Segment
Connect Segment
Approach 1 The Tone of the Segment to Connect with the Audience of the Segment
2 The Relevant Functional Benefit to create Appeal of the Segment
3 The Key Benefits of the Segment accelerates the consideration set