Digitalunderstanding

Digital strategy workshop Peshwa Acharya

It’s not the same as advertising ,[object Object],[object Object],[object Object],[object Object]

Planning is everything ,[object Object],[object Object],[object Object],[object Object],[object Object]

Digital strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

The competition ,[object Object],[object Object],[object Object],[object Object]

Brand assets ,[object Object],[object Object],[object Object],[object Object]

Digital assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer touch points community podcast Web2.0 Application Branded content blog Microsite newsletter Direct email Website Banner Search Social community profile

What am I selling? ,[object Object],[object Object],[object Object],[object Object]

My audience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where are your users? ,[object Object],[object Object],myspace ebay linkedin Second Life youtube

Exercise one ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s your problem? ,[object Object],[object Object],[object Object],[object Object]

What’s my goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The digital tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s your budget considerations look like? ,[object Object],[object Object],[object Object],[object Object]

What's your timeline considerations look like? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Exercise two ,[object Object],[object Object],[object Object],[object Object]

Users, users, users ,[object Object],[object Object]

How well do you treat them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Happy users graph More options to interact Discovery the OMG factor Play a game Give something they need Nothing to say Boring Plain same

What you give is what you get ,[object Object],[object Object]

What can I give? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Check list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exercise three ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Learn from the best ,[object Object],[object Object],[object Object]

2. Step out of the category ,[object Object],[object Object],[object Object],[object Object]

3. Look for the purple cow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your business is media ,[object Object],[object Object]

Brand channel ,[object Object],[object Object]

Exercise four ,[object Object],[object Object]

Exercise five ,[object Object],[object Object],[object Object],[object Object],[object Object]

Execution ,[object Object],[object Object],[object Object]

Who is going to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing - traditional ,[object Object],[object Object],[object Object],[object Object]

Marketing - digital ,[object Object],[object Object],[object Object],[object Object]

More marketing ,[object Object],[object Object],[object Object]

Exercise six ,[object Object],[object Object],[object Object]

Measuring ,[object Object],[object Object],[object Object]

Improving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exercise 7 ,[object Object],[object Object]

Digitalunderstanding

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Digitalunderstanding