1. CONSUMER DURABLES

3. India Rising & Shining… Source: NCAER- The Great Indian Middle Class 1995-96 2005-06 2009-10

4. Top 10 Clear Rich Cities Source:- NCAER The Great Indian Middle Class Clear Rich defined as those with Household Income of Rs. 2 Mn to Rs. 5 Mn

5. Top 10 Sheer Rich Cities Source:- NCAER The Great Indian Middle Class Sheer Rich defined as those with Household Income of Rs. 5 Mn to Rs. 10 Mn

6. Top 10 Super Rich Cities Source:- NCAER The Great Indian Middle Class Super Rich defined as those with Household Income > Rs. 10 Mn

8. Is Higher Affluence translating into Higher Consumer Durables Ownership???

9. Multiple TV ownership in Top 8 Metros Source:- IRS (2005 R2) (Individual)

10. Washing Machine Owners in Top 8 Metros Source:- IRS (2005 R2) (Individual)

11. Microwave Owners In Top 8 Metros Source:- IRS (2005 R2) (Individual)

12. Source:- IRS (2005 R2) (Individual) Refrigerator Owners In Top 8 Metros

13. Air Conditioner Owners In Top 8 Metros Source:- IRS (2005 R2) (Individual)

15. Readership Summary But Not All Individuals are Same

16. Delhi / Mumbai Consumers Attitudes differ and hence Consumption propensity Delhiites & Mumbaiites are not same! The 80-20 factor means that certain psychographic groups will be far more profitable for your brand