The document discusses online marketing and provides an overview of key topics such as search engine optimization, social media, and online marketing as a career path. It outlines common online marketing job roles and career progression, with entry-level salaries starting at 20,000 rupees per month. The presentation encourages students to get an early start in online marketing and provides additional resources for learning more.

1. Role of Online Marketing
Suresh Babu
Ph: 9731388721
Email: suresh941@gmail.com
Blog: http://searchenginedetails.com
Twitter: @seobangalore

2. Guest Lecture
Christ University Bangalore
Online Marketing

3. What is Online Marketing ?
Marketing of products/services over the Internet

4. How
Search
Engines
Works ?

5. Search Engine Optimization

6. Cost of a Dream Job
$ 6
http://www.youtube.com/watch?v=7FRwCs99DWg

7. Social media is ………

8. Media for social interaction
to turn communication into
interactive dialogues
Source: Wikipedia

9. Case Study – Amazon.com
Tweets links to their deals &
promotions with 60,805 followers

10. Just Dial – 207,876 Fans

11. Vodafone India – 6000 followers

12. Social Media Resume
http://www.slideshare.net/saadahmedshaikh/visual-resume-saad-

13. Creatively use social media for
personal, professional and
business

14. Online Marketing as Career

15. Career Path

16. 467,700 Views

17. Team – Online Marketing

18. Web Marketing Organization
(In house / Agencies)
CEO
CMO
Marketing
Director
SEO
Manager
Search
specialist
Search
Analyst
SEM
Manager
SEM
Specialist
SEM
Analyst
Affiliate
Manager
Affiliate
specialist
Affiliate
Analyst

19. 2137 Jobs – Fresher, 4382 Jobs – For 1 Year
Exp
Starting Salary : Rs 20,000 a month

20. Web Marketing is Fun …
Challenging …
Work from anywhere …

21. Easy……
Start Early
…..
Get
Ready…..

22. Entrepreneur – Web Marketing
http://www.youtube.com/watch?v=Jxlk6MZDIDM

23. Get paid for expressing your
passion
Affiliate Marketing

24. Business
Register
Domain
Redirect blog

25. Market your blog
Google Places
SEO, SEM, Social Media,
Affiliate
Earn $$$$

26. Funding

27. Thank You
Suresh Babu
Ph: 9731388721
Email: suresh941@gmail.com
Blog: http://searchenginedetails.com
LinkedIn:
http://in.linkedin.com/in/seosuresh
Twitter: @seobangalore
Feedback : http://bit.ly/webacademy

28. Resources
http://www.seo-smo.net/2010/05/18/top-social-media-sites-for-students-
%E2%80%93-for-every-purpose/
http://www.slideshare.net/realfreshtv/the-importance-of-online-
marketing-1141217
http://www.hubspot.com/marketing-resources/
http://mashable.com/2010/10/23/youtube-job/
http://www.eroi.com/resources/docs/eROI-Q408_student_survey.pdf

29. Photo Credits:
http://www.flickr.com/photos/karthikc
http://www.flickr.com/photos/klash/
http://www.flickr.com/photos/ibloke
http://www.flickr.com/photos/rakeman
http://www.flickr.com/photos/clappstar
http://www.flickr.com/photos/karthikc
http://www.flickr.com/photos/klash/
http://www.flickr.com/photos/davideg