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Local	
  Commerce	
  is	
  a	
  screamin’	
  wall	
  of	
  noise.	
  	
  


   	
  
   “Small	
  businesses	
  receive	
  an	
  
   average	
  of	
  39	
  sales	
  calls	
  per	
  
   month	
  for	
  social,	
  mobile	
  and	
  
   online	
  marke;ng	
  products.”	
  
   	
  
   BIA/Kelsey	
  Group	
  
                                                      Angel.co	
  
What’s	
  all	
  the	
  fuss	
  about?	
  

                                               	
     	
  




                                             	
  
       25%	
  of	
  GDP	
  /	
  $3T	
  transacBons	
  within	
  10	
  miles.	
  	
  
                                                      	
  




                          Local	
  Ad	
  Spend	
  =	
  $130B.	
  
                                    27M	
  SMB’s	
  
                                           	
  
                    78%	
  via	
  horses	
  with	
  bayonets!	
  	
  	
  
                                        	
  
                                        	
  
                                        	
  
Our	
  Bet	
  

                                                            	
     	
  




      Everyone	
  is	
  compeBng	
  for	
  a	
  slice	
  of	
  the	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
        local	
  merchant’s	
  Bme	
  and	
  budget,	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
                  adding	
  to	
  the	
  noise.	
  	
  
                              	
  
                         @Closely	
  we	
  
                   Think	
  Different-­‐ly.	
  	
  
                                	
  

                                                         	
  
                                                          	
  
                                                         	
  
 
           introducing…	
  
                 	
  
                 	
  

                      	
  
 the	
  merchant	
  bird’s	
  eye	
  view	
  	
  
of	
  their	
  business	
  neighborhood	
  
                       	
  
                       	
  
What is Perch?	


What’s	
  going	
  on	
  NOW	
  with:	
  
   –  Direct	
  CompeBtors	
  
   –  Business	
  Neighbors	
  
   –  Admired	
  Businesses	
  
   –  New	
  Reviews	
  

Live	
  Stream	
  of	
  social	
  posBngs,	
  promoBons,	
  
deals,	
  check-­‐in	
  specials,	
  new	
  Yelp	
  reviews.	
  

Businesses	
  lean	
  forward	
  for	
  local	
  compeBBon	
  
and	
  acBvity	
  context.	
  	
  




                                                     Deliver the signal, clear away the noise. 	
  
Cut through the noise.
Deliver the signal, everyday. 	





                           •  Become	
  the	
  trusted	
  lens	
  into	
  the	
  mobile-­‐
                                social	
  world	
  for	
  millions	
  of	
  merchants.	
  	
  

                           •  Anchor	
  the	
  relaBonship	
  with	
  live,	
  	
  	
  	
  
                                localized	
  relevant	
  market	
  knowledge.	
  

                           •  Connect	
  to	
  parBcipaBon	
  when	
  the	
  	
  
                                business	
  is	
  ready.	
  	
  
 
             	
  
             	
  




  perchapp.com	
  
follow	
  us	
  @closely	
  

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Perch Launch Presentation @DemoGala

  • 1. Local  Commerce  is  a  screamin’  wall  of  noise.       “Small  businesses  receive  an   average  of  39  sales  calls  per   month  for  social,  mobile  and   online  marke;ng  products.”     BIA/Kelsey  Group   Angel.co  
  • 2. What’s  all  the  fuss  about?         25%  of  GDP  /  $3T  transacBons  within  10  miles.       Local  Ad  Spend  =  $130B.   27M  SMB’s     78%  via  horses  with  bayonets!            
  • 3. Our  Bet       Everyone  is  compeBng  for  a  slice  of  the                           local  merchant’s  Bme  and  budget,                                           adding  to  the  noise.       @Closely  we   Think  Different-­‐ly.            
  • 4.   introducing…         the  merchant  bird’s  eye  view     of  their  business  neighborhood      
  • 5. What is Perch? What’s  going  on  NOW  with:   –  Direct  CompeBtors   –  Business  Neighbors   –  Admired  Businesses   –  New  Reviews   Live  Stream  of  social  posBngs,  promoBons,   deals,  check-­‐in  specials,  new  Yelp  reviews.   Businesses  lean  forward  for  local  compeBBon   and  acBvity  context.     Deliver the signal, clear away the noise.  
  • 6.
  • 7. Cut through the noise. Deliver the signal, everyday. •  Become  the  trusted  lens  into  the  mobile-­‐ social  world  for  millions  of  merchants.     •  Anchor  the  relaBonship  with  live,         localized  relevant  market  knowledge.   •  Connect  to  parBcipaBon  when  the     business  is  ready.    
  • 8.       perchapp.com   follow  us  @closely