This Is Cincinnati Public Radio

This is Cincinnati Public Radio Reaching The City’s most affluent, educated and engaged audience.

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Board of Directors: Community Leadership Chairman Richard Graeter Executive VP Graeters Inc. Otto M. Budig Chairman, Budco Group, Inc. Joe Mendelsohn Arts Supporter Vice Chairman Peter Block Author/Management Consultant Dr. Richard Campbell Director of Journalism, Miami University Murray Sinclaire CEO, Ross, Sinclaire & Associates Treasurer Brian Gillan Partner, Wood & Lamping LLP Mark Contreras Sr. VP-Newspapers, The E.W. Scripps Norma Skoog Management Consultant Community Board Chair William Cartwright Retired Business Owner Debora Del Valle Director-Public Relations, Xavier University Mary Stagaman VP-External Relations, UC President Richard Eiswerth President, Cincinnati Public Radio William Fee VP, General Manager, WCPO TV James Wesner Chief Counsel (retired) UC Secretary Jeffrey Bickel VP Analytic Consulting, Neilsen Co. Richard Gradone Private Client Group, PNC Bank Joseph Pichler Chairman of the Board (retired) Kroger Company Douglas Bolton Publisher, Cinci. Business Courier Ted McConnell Information Technology Fellow, P&G Charles Yeiser CEO Riverside Corporation

WVXU/ WMUB: 194,500 Weekly Listeners “ Connecting Listeners To A World Of Ideas ” ,[object Object],[object Object],[object Object]

WGUC: 111,600 Weekly Listeners “M usic for the Heart, Mind and Spirit ” ,[object Object],[object Object],[object Object],[object Object]

Exceptional Audience Engagement Programming Attracts Record Listeners and Revenue in FY09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Local Underwriting and Membership Drive Revenue Government is smallest revenue source at just 9% Underwriting (27%) All Other (21%) ( Bequests, Foundations, Car Donations, In-Kind Revenue, Events, etc .) Individual Donations (43%) Government (9%) ( Corp. For Public Broadcasting, State, Local )

Steady Audience Growth Demonstrates Strength WVXU audience share up 82% Since 2005

Cincinnati Public Radio Ranks #5 In Listening CPR is the only locally-owned broadcaster in the Top 10 *Cincinnati Metro Area Listeners STATION FORMAT LISTENERS* OWNERSHIP 1. WLW News/ Talk/ Sports 500,009 Clear Channel 2. WKFS Pop Contemporary 336,400 Clear Channel 3. WKRQ Adult Contemporary 308,900 Bonneville 4. WGRR Classic Hits 289,200 Cumulus Media 5. CPR News/Talk/Classical 274,000 Independent 6. WEBN Rock 267,400 Clear Channel 7. WUBE Country 260,900 Bonneville 8. WOFX Classic Rock 254,600 Cumulus Media 9. WRRM Adult Contemporary 231,700 Cumulus Media 10 WKRC News/ Talk 193,300 Clear Channel

Audience Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public Radio Attracts a Unique Audience Affluent , sophisticated, successful thought leaders ,[object Object],[object Object],[object Object],[object Object],[object Object]

VALS Innovator/Thinkers: Active, Discriminating Consumers . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Best Brands Connect using Public Radio

Underwriting Creates Connections Listeners reward Underwriters who join CPR Social Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Underwriting: Stand Out By Standing Apart ,[object Object],[object Object],[object Object],[object Object],[object Object]

Multi-Platform Marketing Opportunity Product Mix Provides Opportunities To Enhance On-Air ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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