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SOCIAL SHOPPING:                                                                ParticiPant Behaviors & Preferences
                                                                                on social, shoPPing and deal sites
                                                                                                                                                                                    OCTOBER 2011




                                                                                                              2
                         1
                                                                                                                           Active Social Networkers by Gender
                                                                                                                           (Minimum one visit/month)
                                                                                                                                                                                                1

                                                                                                                           Most Popular Deal Sites
                                                                                                                           (Among active social networkers)                                     2
                                               24%
                                34%
                                                                                                                           Most Popular Shopping Sites
                                                                                                                           (Among active social networkers)
                                                                                                                                                                                                3
                                 37%               24%
                                            36%
                   54%
                                                   31%
                                                         20%                                         15   %

                                                           20%
                                                                                            10   %




                                                                                                                                            62 45 30
                                                             18%

                                                                                    9                             27                                  %                      %                    %
                                                                                        %                              %




                                                                                                      Brand
                                                                                                       site

                                                                                                                             47   %

                                                                                                                                        conduct competitive occasionally/ use a mobile barcode
       96%
             97%                                                    23      %
                                                                                                                                         price searches on     Frequently    scanner to shop
                                                                                                                                        mobile devices while “checK-in” at a   For prices at
                   75%

                         72%
                                                                    27          %
                                                                                                                                        at a retail location retail location a retail location


                          78%                                      52       %




           5                          68%                64%
                                                                    53      %                                              Company/Brand/Product Social Page Visits
                                                                                                                                                                                                4
                                             71%                                                                           During Purchase Process



     Men
                                                                   69   %
                                                                                                                           Company/Brand/Product Facebook “Likes” Post-Purchase                 5
     WoMen                                                                                           3
     total
                                                           4
ALL DATA FROM PERFORMICS 2011 SOCIAL SHOPPING STUDY
                                                                                                                                         performics.com       •   blog.performics.com   •   @performics

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Performics Social Shopping Study Infographic October 2011

  • 1. SOCIAL SHOPPING: ParticiPant Behaviors & Preferences on social, shoPPing and deal sites OCTOBER 2011 2 1 Active Social Networkers by Gender (Minimum one visit/month) 1 Most Popular Deal Sites (Among active social networkers) 2 24% 34% Most Popular Shopping Sites (Among active social networkers) 3 37% 24% 36% 54% 31% 20% 15 % 20% 10 % 62 45 30 18% 9 27 % % % % % Brand site 47 % conduct competitive occasionally/ use a mobile barcode 96% 97% 23 % price searches on Frequently scanner to shop mobile devices while “checK-in” at a For prices at 75% 72% 27 % at a retail location retail location a retail location 78% 52 % 5 68% 64% 53 % Company/Brand/Product Social Page Visits 4 71% During Purchase Process Men 69 % Company/Brand/Product Facebook “Likes” Post-Purchase 5 WoMen 3 total 4 ALL DATA FROM PERFORMICS 2011 SOCIAL SHOPPING STUDY performics.com • blog.performics.com • @performics