Performics Keyword Governance Plan Template
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The Keyword Governance Plan Template accompanies the Last Mile Marketing , vol.1.
![Needs/Context
PARTICIPANT FOCUSED [Word(s), Device
Decision Making Role Landing Page/Info Expected
CAMPAIGN SPECIFICS Used, Location]
[Maker, Influencer, End User] [Content]
Needs Smartphone, Desktop Decision Maker & End User Price, Functionality, Service
Search Providers
BRAND FOCUSED CAMPAIGN SPECIFICS
Keyword Type Keyword Business Owner Other Stakeholder(s)
[Name/Business] [Name/Department]
Regional & local stores,
Core brand “Apple” Apple Corporate
resellers, affiliates & servicers
Regional & local stores,
Product Name “iPhone” Apple Corporate
resellers, affiliates & servicers
Regional & local stores,
Brand + Generic “Apple Smartphone” Apple Corporate
resellers, affiliates & servicers
Brand + Geo-modified “Apple New York” Regional Manager Apple Corporate
Geo-modified + Generic “Manhattan Smartphone” Local Store Apple Corporate
Regional & local stores,
Generic “Smartphone” Apple Corporate
resellers, affiliates & servicers
©2013 Performics. Creative Commons Attribution Non-Commercial license granted for use.](https://image.slidesharecdn.com/performics-keywordgovernanceplan-templatebranded-130122154132-phpapp01/85/Performics-Keyword-Governance-Plan-Template-1-320.jpg)
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Performics Keyword Governance Plan Template
- 1. Needs/Context PARTICIPANT FOCUSED [Word(s), Device Decision Making Role Landing Page/Info Expected CAMPAIGN SPECIFICS Used, Location] [Maker, Influencer, End User] [Content] Needs Smartphone, Desktop Decision Maker & End User Price, Functionality, Service Search Providers BRAND FOCUSED CAMPAIGN SPECIFICS Keyword Type Keyword Business Owner Other Stakeholder(s) [Name/Business] [Name/Department] Regional & local stores, Core brand “Apple” Apple Corporate resellers, affiliates & servicers Regional & local stores, Product Name “iPhone” Apple Corporate resellers, affiliates & servicers Regional & local stores, Brand + Generic “Apple Smartphone” Apple Corporate resellers, affiliates & servicers Brand + Geo-modified “Apple New York” Regional Manager Apple Corporate Geo-modified + Generic “Manhattan Smartphone” Local Store Apple Corporate Regional & local stores, Generic “Smartphone” Apple Corporate resellers, affiliates & servicers ©2013 Performics. Creative Commons Attribution Non-Commercial license granted for use.