1. Life on Demand: performics.com
Participant Behaviors and Social Engagement blog.performics.com
@performics
First Daily Use of Media Device Dependence
How dependent are you
on each of the following?
AGE 18-29 30-49 50+
television First 5 Minutes First Hour 65%
mobile 78% 73% 47%
20% 56%
57%
mobile
20% 52% desktop 50% 58% 60%
desktop
11% 60% 42%
57% 46% 28%
laptop
newspaper 3% 26%
18%
tablet
26% 22% 9%
tablet
3% 16%
Daily Activities – By Device
Expected Mobile Device Capabilities mobile
desktop tablet
restaurants book doctor Check/send
86% 38% 15%
34 % email
71% 55% 50%
Log in to
social networks 74% 35% 16%
banking personal care
order food transport info
21% Read
the news 65% 21% 14%
51%
64 % 51% Check the
weather forecast 55% 37% 11%
travel info book exercise
Device Preference Call Me, Maybe? Forget Me Not!
tablet If you forget your mobile phone, Faced with mobile phone “separation”,
mobile which concerns you most? primary concerns are:
16% 64%
29%
Books
Business 36% can’t text can’t call 41%
Not being able to
make/receive voice calls
16% Education 47%
24%
AGE
47% Email 38% 18–29
28%
37% Not being able to
29% Entertainment 46% send/receive texts
26% Finance 37%
14%
46%
33% Games 45% 30–49
19% Not knowing
21% Health & Fitness 35% anyone’s phone number
21% 34%
Lifestyle
50+
51%
4%
20% Medical 37% 13% Not having GPS
or a map app
48% Music 29%
58% 22%
Navigation
Trend Spotting
31% News 40% How has mobile technology changed your life?
46% Photo & Video 33%
26% Productivity 34%
24% Reference 38%
41% Social Networking 35%
27% Sports 28%
23% Travel 35%
22% Utilities 35%
48% Weather 25% All data from Performics 2012 Life on Demand Study — Part 2
Questions? Email marketing@performics.com