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Online Engagement Marketing

Create Sustainable
Customer Engagement
Programs to Build
Long-Term, Dynamic
Customer Relationships




Online Engagement
Marketing                                                     January 27–29, 2010
                                                              Arlington, VA


You Will Learn To:                                                             Generate
Increase Consumer Engagement                                                   Company-Wide
Create customer experiences that boost positive brand sentiment
                                                                               Buy-In for Your
Develop a Customer Centric Marketing Approach
Explore different media channels to best attract and interact with             Engagement
targeted consumers
                                                                               Marketing
Utilize Analytics to Evaluate Engagement
Identify measures and metrics used to gauge the effectiveness of your          Approach
marketing campaign

Connect Creativity with Engagement
Understand design and creativity as it relates to consumer engagement


In Association with:



                                                             www.ASMIweb.com/Engagement 1
                                                                 www.ASMIweb.com/Engagement
Dear Marketing Professional,

          It seems that every year, the field of marketing reinvents itself. The impact of technology on the practice has
          changed our understanding of audiences and options for successful outreach. Yet, the same question remains:
          How do we measure the effectiveness of our advertising and justify budgets? The field of engagement opens the
          door for new ways of looking at audiences and advertising efficacy. Engagement in the marketing world lacks a
          universal definition, but the American Strategic Management Institute (ASMI) defines it as an emotional connection
          to advertising, often precipitated by its context, that yields a measurable positive impact on brand sentiment and
          purchase intent.

          ASMI designed this Online Marketing Engagement Training as the first step in identifying, designing and
          promoting engagement programs and, most importantly, measuring their affect on revenue. The old idea of reach
          as a primary measure of audience value is not longer adequate as marketers prove that fragmentation in marketing
          audiences elevates segmentation as a key strategy—and now we have a way to measure and manage this concept.

          Measuring Impacts on Attitude and Behavior
          Certainly, the role of marketing is to positively impact the bottom line of an organization. Yet, most marketing
          includes several intermediate outcomes that can predict the future performance of brands. Use this training to
          design dashboards that measure affects on both attitude and behavior to better understand the campaign elements
          that lead to success.

          Understanding the Role of Creative
          Testing and Measurement gives us the information we need to make decisions as marketers, but one area of
          marketing remains elusive in replication: creativity. While it is not impossible to quantify the impact of design, the
          role of creativity is a recognized, but unpredictable, part of marketing. Learn to embrace and communicate the
          value of creativity in your marketing efforts, and foster a culture that seeks innovation.

          Communicating Engagement as a Primary Strategy
          Marketing and Communication Strategy must align with and inform organizational strategic planning, just as other
          functions contribute to future success. Developing senior stakeholder buy-in at your organization for engagement
          efforts helps your management centralize the role of the customer, a shift necessary for success in the highly-
          customized marketplace.

          We hope you will join us in January for Online Engagement Marketing, where we will share insights and give
          you tools to develop your own innovative engagement programs. Our experts will lead you through the latest
          developments in this emerging field and make you a true marketing leader.


          Best Regards,




          Nicole Cathcart
          Vice President of Marketing & Branding
          The American Strategic Management Institute


who should attend:
CMOs, VPs, Directors, Managers and Analysts involved in:
    Marketing                                     Advertising                                       Promotions
    Brand /Product Management &                   Media                                             Integrated Marketing
    Development

2         www.ASMIweb.com/Engagement
Online Engagement Marketing




                                                                                                                  workshop
       January 27, 2010
        Workshops are designed to be an interactive way for participants to learn the
        latest techniques in order to implement them in their workplace. This workshop
        provides a platform to learn practical applications of current best practices. Space
        in this comprehensive workshop is limited, so be sure to reserve your seat today.


        11:30
        Workshop Registration and Continental Breakfast



        12:00
        Marketing ROI 101
        A key element to any marketing strategy is determining measures of success. The best way to
        assess your marketing campaign is by calculating ROI and utilizing key measures and metrics
        to track and report the performance of your marketing efforts. During this workshop, you will
        learn to:
          Integrate ROI measurements to your marketing efforts
          Effectively evaluate, analyze and assess your marketing ROI
          Incorporate your marketing measures and metrics into organizational strategies


        4:00
        Workshop Adjourns




     “The reality is that a new age in marketing has arrived,
       one in which consumers are more informed than ever and are increasingly
       taking brands into their own hands, seeking out relationships -- knowledge-
       based, product-based and community-based -- with the companies they
       choose to do business with.”
                                                                                                 Bill Nussey,
                                                                           The Rules of Engagement Marketing




top five reasons to attend:
 Understand how          Create a more              Utilize             Evaluate              Identify
 engagement              customer-friendly          social media        engagement with       opportunities
 marketing boosts        online experience          channels to reach   an online analytics   to improve
 revenue                                            a larger audience   dashboard             positive consumer
                                                                                              sentiment

                                                                                www.ASMIweb.com/Engagement              3
day one          Online Engagement Marketing

                 January 28, 2010
                 8:30                                                     12:00
                 Conference Registration and Continental Breakfast        Lunch Break



                 9:00                                                     1:15
                 Keynote Address:                                         Improve and Align Your Brand through
                 What is Engagement?                                      Different Media Channels
                 In an interactive world, engagement is the new             Align all marketing channels to brand initiatives
                 measure of success. In advertising, engagement             Create a cohesive brand through consistent
                 can be defined as an emotional connection to a              messaging and visuals
                 brand, one that yields positive brand sentiment            Develop channel-specific approaches that conform
                                                                            to mediums
                 and an increase in purchase intent. During this
                 Keynote Address, you will learn to:
                   Define and understand engagement                        2:15
                   Develop positive emotional connections with            Break & Refreshments
                   consumers through engagement initiatives
                   Design measures to understand engagement’s             2:30
                   affect on customer acquisition and retention           Understand Contextual Relevancy
                                                                            Link context to advertising
                 Karen Grimm
                 Chief Strategy Officer                                      Use control groups to measure the affect
                                                                            of placement
                 Siddall, Inc
                                                                            Craft creative, interactive and contextually-
                 10:00                                                      linked campaigns
                 Break and Refreshments                                     Use cascading methods to incorporate measures
                                                                            into daily operations and engage employees with
                 10:15                                                      strategic systems
                 Utilize a Customer-Centric Approach to
                                                                          Amy Dalton
                 Your Website                                             Senior Director
                   Develop options that put your customer in the          Topix
                   driver’s seat
                   Allow customers to interact with each other with       3:30
                   user-generated content
                                                                          Link Creativity with Your
                   Prioritize a positive user experience
                                                                          Engagement Strategies
                 Paul Chaney                                                Understand how creativity contributes to the
                 Internet Marketing Director                                overall quality of your brand
                 Bizzuka                                                    Communicate the intangible affect of creativity in
                                                                            advertising success
                 11:15                                                      Develop a culture that respects and relies
                 Connect and Communicate through                            on creativity
                 Social Media
                                                                          Karen Grimm
                   Open dialogue with current and potential               Chief Strategy Officer
                   customers using social networking sites
                                                                          Siddall, Inc
                   Use social media as a customer service or public
                   relations strategy                                     4:00
                   Identify which social media channels will best reach   Day One Adjourns
                   your target market
                 Paul Chaney
                 Internet Marketing Director
                 Bizzuka



4         www.ASMIweb.com/Engagement
Online Engagement Marketing




                                                                                                          day two
January 29, 2010
8:30                                                1:15
Continental Breakfast
                                                    The ROI of Creativity
                                                      Understand the affect of design and creativity in
9:00                                                  success and engagement
Keynote Address:                                      Gain organizational buy-in for investments
The New Online Analytics Dashboard                    in creativity
A new age of online interactivity means               Measure the affect of good design
uncharted territory for measures of success.
Websites are now so instrumental to marketing       2:15
strategies that their measures of success have      Break & Refreshments
grown in complexity. In this Keynote Address,
discuss the new online analytics dashboard, and     2:30
learn to:
                                                    Customer Service and Engagement
  Determine your true online and intermediate         Improve customer service to drive engagement
  outcomes and what measures capture them             Use control groups to measure the affect
  Develop a dashboard for your unique                 of placement
  organization                                        Include engagement in customer
                                                      service dashboards
  Utilize component metrics that constitute the
                                                      Use social media as a customer service tool
  degree of consumer engagement


10:00
Break and Refreshments                              3:30
                                                    Garner Management and Stakeholder
                                                    Buy-In for Your Engagement
10:15                                               Marketing Initiatives
Understand the Affect of Engagement                   Utilize dashboards to communicate information
on Brand Sentiment                                    across a wide group of stakeholders
  Develop baseline measures of brand sentiment,       Emphasize the importance of engagement
  including online and offline audit                   marketing to top decision makers
  Establish connections between brand sentiment       Encourage company-wide commitment to creating
  and lead generation                                 positive engagement opportunities
  Define brand sentiment for customers and
  your market
                                                    4:00
                                                    Day Two Adjourns
11:15
Link Purchase Intent with Consumer
Engagement
  Understand the affect of engagement on behavior
  and attitude
  Develop baseline measures for engagement’s
  affect on revenue generation


12:00
Lunch Break




                                                                           www.ASMIweb.com/Engagement          5
Online Engagement Marketing

     In House Training
     One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of
     on-site trainings and management facilitations. Bringing a training or facilitation in-house gives you
     the opportunity to customize a program that addresses your exact challenges and provides a more
     personal learning experience, while virtually eliminating travel expenses. Whether you require training
     for a small group or for an organizational-wide initiative, the advanced learning methods employed
     by the Institute will create an intimate training atmosphere that maximizes knowledge transfer to
     enhance the talent within your organization.


     CUSTOMIZATION
     We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”. While many
     training providers will offer you some variation of their standard training, the Institute’s subject matter
     experts will work with you and your team to examine your programs and determine your exact areas
     of need. The identification of real life examples will create a learning atmosphere that resonates with
     participants while at the same time providing immediate return on your training investment. Using
     interactive exercises that employ actual projects or scenarios from your organization, instructors
     can address specific challenges and align the curriculum of each session to your objectives. While
     the majority of on-site trainings are focused on smaller groups, the Institute also has the ability to
     accommodate |organizational-wide training initiatives. Utilizing multiple instructors, the Institute has
     the capacity to deliver courses to groups of up to 300 participants per day.


     AREAS OF EXPERTISE
     On-site delivery of single courses, certification programs and entire packages of specialized courses
     are available in the following areas:

        Strategic Planning                                     Contracting

        Performance Measurement                                Performance Reporting

        Project Management                                     Program Evaluation

        Lean Six Sigma                                         Administrative Management

        Workforce Management                                   Change Management

        Budgeting and Forecasting                              Balanced Scorecard


     For more information about in-house training options available to you, please contact Blake
     Zach at 202-739-9548 or email him at Blake.Zach@PerformanceInstutite.org




6   www.ASMIweb.com/Engagement
Online Engagement Marketing

 Logistics & Registration
 Venue and Hotel:                                      Tuition & Group Discounts:
 Online Engagement Marketing will be held at           The tuition rate for attending the Online
 The Performance Institute Conference Center           Engagement Marketing is as follows:
 in Arlington, VA, just one block east of the           Offerings              Early Bird Rate*              Regular Rate
 Courthouse Metro stop on the Orange Line. A
 public parking garage is located just inside of the    Conference             $1099                         $1199
 building for $10/day.                                  Workshop               --                            $299
 The Performance Institute Conference Center           *For the Early Bird Rate, register by
 1515 N. Courthouse Road, Sixth Floor                  December 1, 2009.
 Arlington, VA 22201
                                                       For information on group discounts, contact
 877-992-9522
                                                       Blake Humble at 858-866-9352 or email him at
                                                       Blake.Humble@ASMIweb.com
 A limited number of rooms have been reserved
 at the Arlington Rosslyn Courtyard by Marriott
 at the prevailing rate of $209 until December 27,     Cancellation Policy
                                                       For live events: ASMI will provide a full refund less $399 administration
 2010. Please call the hotel directly and reference    fee for cancellations four weeks before the event. If cancellation occurs
 code “Engagement Marketing” when making               within two weeks prior to conference start date, no refund will be issued.
 reservations to get the discounted rate. The hotel    Registrants who fail to attend and do not cancel prior to the event will be
                                                       charged the entire registration fee.
 is conveniently located three blocks from the
                                                       All the cancellation requests need to be made online. Your confirmation
 Rosslyn Metro station. Please ask the hotel about     email contains links to modify or cancel registrations. Please note that the
 a complimentary shuttle that is also available for    cancellation is not final until you receive a written confirmation.
 your convenience.                                     Payment must be secured prior to the conference. If payment is not
                                                       received by the conference start date, a method of payment must
 Arlington Rosslyn Courtyard by Marriott               be presented at the time of registration in order to guarantee your
 1533 Clarendon Blvd.                                  participation at the event.

 Arlington, VA 22209                                   Quality Assurance
 703-528-2222 or 1-800-321-2211                        The American Strategic Management Institute strives to provide you with
                                                       the most productive and effective educational experience possible. If
 www.courtyardarlingtonrosslyn.com                     after completing the course you feel there is some way we can improve,
                                                       please write your comments on the evaluation form provided upon your
                                                       arrival. Should you feel dissatisfied with your learning experience and wish
                                                       to request a credit or refund, please submit it in writing no later than 10
                                                       business days after the end of the training to:

Exhibiting & Sponsorship                               The American Strategic Management Institute Corporate Headquarters:
                                                       Quality Assurance
                                                       805 15th Street, NW, 3rd Floor
To learn more about exhibiting and sponsorships        Washington, DC 20005
                                                       We will evaluate individual complaints in a context of collective comments
at Online Engagement Marketing please contact          from the event.

Blake Humble at 858-866-9352 or email him              Note: As speakers are confirmed six months before the event, some
                                                       speaker changes or topic changes may occur in the program. The
at Blake.Humble@ASMIweb.com                            American Strategic Management Institute is not responsible for speaker
                                                       changes, but will work to ensure a comparable speaker is located to
                                                       participate in the program.

                                                       If for any reason The American Strategic Management Institute decides
                                                       to cancel this conference The American Strategic Management accepts
                                                       no responsibility for covering airfare, hotel or other costs incurred by
                                                       registrants, including delegates, sponsors and guests.

                                                       Discounts
                                                       All ‘Early Bird’ Discounts must require payment at time of registration and
                                                       before the cut-off date in order to receive any discount.
                                                       Any discounts offered whether by ASMI (including team discounts) must
                                                       also require payment at the time of registration.
                                                       All discount offers cannot be combined with any other offer.
                                                       Discounts cannot be applied retroactively




                                                                             www.ASMIweb.com/Engagement                               7
Online Engagement Marketing

    Logistics & Registration

    to register
               Call                                 Fax this Form to                  Visit
               877-992-9522                         866-234-0680                      www.ASMIweb.com/Engagement



     Registration Form
            Yes! Register me for Online Engagement Marketing
            Yes! Register me for the Pre-Conference Workshop
            Please call me. I am interested in a special Group Discount for my team


     Delegate Information


     Name                                                           Title




     Organization                                                   Dept.




     Address




     City                                                           State                     Zip




     Telephone                                                      Fax




     Email




     Payment Information
        Check            Purchase Order / Training Form          Credit Card



     Credit Card Number                                             Expiration Date                     Verification no.




     Name on Card                                                   Billing Zip

     Please make checks payable to: The Performance Institute
                                                                                                    Priority Code: M136-WEB




8   www.ASMIweb.com/Engagement

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M136

  • 1. Online Engagement Marketing Create Sustainable Customer Engagement Programs to Build Long-Term, Dynamic Customer Relationships Online Engagement Marketing January 27–29, 2010 Arlington, VA You Will Learn To: Generate Increase Consumer Engagement Company-Wide Create customer experiences that boost positive brand sentiment Buy-In for Your Develop a Customer Centric Marketing Approach Explore different media channels to best attract and interact with Engagement targeted consumers Marketing Utilize Analytics to Evaluate Engagement Identify measures and metrics used to gauge the effectiveness of your Approach marketing campaign Connect Creativity with Engagement Understand design and creativity as it relates to consumer engagement In Association with: www.ASMIweb.com/Engagement 1 www.ASMIweb.com/Engagement
  • 2. Dear Marketing Professional, It seems that every year, the field of marketing reinvents itself. The impact of technology on the practice has changed our understanding of audiences and options for successful outreach. Yet, the same question remains: How do we measure the effectiveness of our advertising and justify budgets? The field of engagement opens the door for new ways of looking at audiences and advertising efficacy. Engagement in the marketing world lacks a universal definition, but the American Strategic Management Institute (ASMI) defines it as an emotional connection to advertising, often precipitated by its context, that yields a measurable positive impact on brand sentiment and purchase intent. ASMI designed this Online Marketing Engagement Training as the first step in identifying, designing and promoting engagement programs and, most importantly, measuring their affect on revenue. The old idea of reach as a primary measure of audience value is not longer adequate as marketers prove that fragmentation in marketing audiences elevates segmentation as a key strategy—and now we have a way to measure and manage this concept. Measuring Impacts on Attitude and Behavior Certainly, the role of marketing is to positively impact the bottom line of an organization. Yet, most marketing includes several intermediate outcomes that can predict the future performance of brands. Use this training to design dashboards that measure affects on both attitude and behavior to better understand the campaign elements that lead to success. Understanding the Role of Creative Testing and Measurement gives us the information we need to make decisions as marketers, but one area of marketing remains elusive in replication: creativity. While it is not impossible to quantify the impact of design, the role of creativity is a recognized, but unpredictable, part of marketing. Learn to embrace and communicate the value of creativity in your marketing efforts, and foster a culture that seeks innovation. Communicating Engagement as a Primary Strategy Marketing and Communication Strategy must align with and inform organizational strategic planning, just as other functions contribute to future success. Developing senior stakeholder buy-in at your organization for engagement efforts helps your management centralize the role of the customer, a shift necessary for success in the highly- customized marketplace. We hope you will join us in January for Online Engagement Marketing, where we will share insights and give you tools to develop your own innovative engagement programs. Our experts will lead you through the latest developments in this emerging field and make you a true marketing leader. Best Regards, Nicole Cathcart Vice President of Marketing & Branding The American Strategic Management Institute who should attend: CMOs, VPs, Directors, Managers and Analysts involved in: Marketing Advertising Promotions Brand /Product Management & Media Integrated Marketing Development 2 www.ASMIweb.com/Engagement
  • 3. Online Engagement Marketing workshop January 27, 2010 Workshops are designed to be an interactive way for participants to learn the latest techniques in order to implement them in their workplace. This workshop provides a platform to learn practical applications of current best practices. Space in this comprehensive workshop is limited, so be sure to reserve your seat today. 11:30 Workshop Registration and Continental Breakfast 12:00 Marketing ROI 101 A key element to any marketing strategy is determining measures of success. The best way to assess your marketing campaign is by calculating ROI and utilizing key measures and metrics to track and report the performance of your marketing efforts. During this workshop, you will learn to: Integrate ROI measurements to your marketing efforts Effectively evaluate, analyze and assess your marketing ROI Incorporate your marketing measures and metrics into organizational strategies 4:00 Workshop Adjourns “The reality is that a new age in marketing has arrived, one in which consumers are more informed than ever and are increasingly taking brands into their own hands, seeking out relationships -- knowledge- based, product-based and community-based -- with the companies they choose to do business with.” Bill Nussey, The Rules of Engagement Marketing top five reasons to attend: Understand how Create a more Utilize Evaluate Identify engagement customer-friendly social media engagement with opportunities marketing boosts online experience channels to reach an online analytics to improve revenue a larger audience dashboard positive consumer sentiment www.ASMIweb.com/Engagement 3
  • 4. day one Online Engagement Marketing January 28, 2010 8:30 12:00 Conference Registration and Continental Breakfast Lunch Break 9:00 1:15 Keynote Address: Improve and Align Your Brand through What is Engagement? Different Media Channels In an interactive world, engagement is the new Align all marketing channels to brand initiatives measure of success. In advertising, engagement Create a cohesive brand through consistent can be defined as an emotional connection to a messaging and visuals brand, one that yields positive brand sentiment Develop channel-specific approaches that conform to mediums and an increase in purchase intent. During this Keynote Address, you will learn to: Define and understand engagement 2:15 Develop positive emotional connections with Break & Refreshments consumers through engagement initiatives Design measures to understand engagement’s 2:30 affect on customer acquisition and retention Understand Contextual Relevancy Link context to advertising Karen Grimm Chief Strategy Officer Use control groups to measure the affect of placement Siddall, Inc Craft creative, interactive and contextually- 10:00 linked campaigns Break and Refreshments Use cascading methods to incorporate measures into daily operations and engage employees with 10:15 strategic systems Utilize a Customer-Centric Approach to Amy Dalton Your Website Senior Director Develop options that put your customer in the Topix driver’s seat Allow customers to interact with each other with 3:30 user-generated content Link Creativity with Your Prioritize a positive user experience Engagement Strategies Paul Chaney Understand how creativity contributes to the Internet Marketing Director overall quality of your brand Bizzuka Communicate the intangible affect of creativity in advertising success 11:15 Develop a culture that respects and relies Connect and Communicate through on creativity Social Media Karen Grimm Open dialogue with current and potential Chief Strategy Officer customers using social networking sites Siddall, Inc Use social media as a customer service or public relations strategy 4:00 Identify which social media channels will best reach Day One Adjourns your target market Paul Chaney Internet Marketing Director Bizzuka 4 www.ASMIweb.com/Engagement
  • 5. Online Engagement Marketing day two January 29, 2010 8:30 1:15 Continental Breakfast The ROI of Creativity Understand the affect of design and creativity in 9:00 success and engagement Keynote Address: Gain organizational buy-in for investments The New Online Analytics Dashboard in creativity A new age of online interactivity means Measure the affect of good design uncharted territory for measures of success. Websites are now so instrumental to marketing 2:15 strategies that their measures of success have Break & Refreshments grown in complexity. In this Keynote Address, discuss the new online analytics dashboard, and 2:30 learn to: Customer Service and Engagement Determine your true online and intermediate Improve customer service to drive engagement outcomes and what measures capture them Use control groups to measure the affect Develop a dashboard for your unique of placement organization Include engagement in customer service dashboards Utilize component metrics that constitute the Use social media as a customer service tool degree of consumer engagement 10:00 Break and Refreshments 3:30 Garner Management and Stakeholder Buy-In for Your Engagement 10:15 Marketing Initiatives Understand the Affect of Engagement Utilize dashboards to communicate information on Brand Sentiment across a wide group of stakeholders Develop baseline measures of brand sentiment, Emphasize the importance of engagement including online and offline audit marketing to top decision makers Establish connections between brand sentiment Encourage company-wide commitment to creating and lead generation positive engagement opportunities Define brand sentiment for customers and your market 4:00 Day Two Adjourns 11:15 Link Purchase Intent with Consumer Engagement Understand the affect of engagement on behavior and attitude Develop baseline measures for engagement’s affect on revenue generation 12:00 Lunch Break www.ASMIweb.com/Engagement 5
  • 6. Online Engagement Marketing In House Training One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity to customize a program that addresses your exact challenges and provides a more personal learning experience, while virtually eliminating travel expenses. Whether you require training for a small group or for an organizational-wide initiative, the advanced learning methods employed by the Institute will create an intimate training atmosphere that maximizes knowledge transfer to enhance the talent within your organization. CUSTOMIZATION We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”. While many training providers will offer you some variation of their standard training, the Institute’s subject matter experts will work with you and your team to examine your programs and determine your exact areas of need. The identification of real life examples will create a learning atmosphere that resonates with participants while at the same time providing immediate return on your training investment. Using interactive exercises that employ actual projects or scenarios from your organization, instructors can address specific challenges and align the curriculum of each session to your objectives. While the majority of on-site trainings are focused on smaller groups, the Institute also has the ability to accommodate |organizational-wide training initiatives. Utilizing multiple instructors, the Institute has the capacity to deliver courses to groups of up to 300 participants per day. AREAS OF EXPERTISE On-site delivery of single courses, certification programs and entire packages of specialized courses are available in the following areas: Strategic Planning Contracting Performance Measurement Performance Reporting Project Management Program Evaluation Lean Six Sigma Administrative Management Workforce Management Change Management Budgeting and Forecasting Balanced Scorecard For more information about in-house training options available to you, please contact Blake Zach at 202-739-9548 or email him at Blake.Zach@PerformanceInstutite.org 6 www.ASMIweb.com/Engagement
  • 7. Online Engagement Marketing Logistics & Registration Venue and Hotel: Tuition & Group Discounts: Online Engagement Marketing will be held at The tuition rate for attending the Online The Performance Institute Conference Center Engagement Marketing is as follows: in Arlington, VA, just one block east of the Offerings Early Bird Rate* Regular Rate Courthouse Metro stop on the Orange Line. A public parking garage is located just inside of the Conference $1099 $1199 building for $10/day. Workshop -- $299 The Performance Institute Conference Center *For the Early Bird Rate, register by 1515 N. Courthouse Road, Sixth Floor December 1, 2009. Arlington, VA 22201 For information on group discounts, contact 877-992-9522 Blake Humble at 858-866-9352 or email him at Blake.Humble@ASMIweb.com A limited number of rooms have been reserved at the Arlington Rosslyn Courtyard by Marriott at the prevailing rate of $209 until December 27, Cancellation Policy For live events: ASMI will provide a full refund less $399 administration 2010. Please call the hotel directly and reference fee for cancellations four weeks before the event. If cancellation occurs code “Engagement Marketing” when making within two weeks prior to conference start date, no refund will be issued. reservations to get the discounted rate. The hotel Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. is conveniently located three blocks from the All the cancellation requests need to be made online. Your confirmation Rosslyn Metro station. Please ask the hotel about email contains links to modify or cancel registrations. Please note that the a complimentary shuttle that is also available for cancellation is not final until you receive a written confirmation. your convenience. Payment must be secured prior to the conference. If payment is not received by the conference start date, a method of payment must Arlington Rosslyn Courtyard by Marriott be presented at the time of registration in order to guarantee your 1533 Clarendon Blvd. participation at the event. Arlington, VA 22209 Quality Assurance 703-528-2222 or 1-800-321-2211 The American Strategic Management Institute strives to provide you with the most productive and effective educational experience possible. If www.courtyardarlingtonrosslyn.com after completing the course you feel there is some way we can improve, please write your comments on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: Exhibiting & Sponsorship The American Strategic Management Institute Corporate Headquarters: Quality Assurance 805 15th Street, NW, 3rd Floor To learn more about exhibiting and sponsorships Washington, DC 20005 We will evaluate individual complaints in a context of collective comments at Online Engagement Marketing please contact from the event. Blake Humble at 858-866-9352 or email him Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in the program. The at Blake.Humble@ASMIweb.com American Strategic Management Institute is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program. If for any reason The American Strategic Management Institute decides to cancel this conference The American Strategic Management accepts no responsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests. Discounts All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to receive any discount. Any discounts offered whether by ASMI (including team discounts) must also require payment at the time of registration. All discount offers cannot be combined with any other offer. Discounts cannot be applied retroactively www.ASMIweb.com/Engagement 7
  • 8. Online Engagement Marketing Logistics & Registration to register Call Fax this Form to Visit 877-992-9522 866-234-0680 www.ASMIweb.com/Engagement Registration Form Yes! Register me for Online Engagement Marketing Yes! Register me for the Pre-Conference Workshop Please call me. I am interested in a special Group Discount for my team Delegate Information Name Title Organization Dept. Address City State Zip Telephone Fax Email Payment Information Check Purchase Order / Training Form Credit Card Credit Card Number Expiration Date Verification no. Name on Card Billing Zip Please make checks payable to: The Performance Institute Priority Code: M136-WEB 8 www.ASMIweb.com/Engagement