Driving ROI and Adoption in Exceptional Social Experiences with Gamification

IBM Exceptional Web Experience
Conference 2012 - Americas
May 21 – 24, 2012 Austin, Texas

#BUS-R07: Driving ROI and adoption
in exceptional social experiences with
Gamification

Jonathan Distad – Lead Consultant – Perficient
Rajat Paharia – Founder - Bunchball

©2012 IBM Corporation

Agenda


Introductions

What is Gamification?

Social and Gamification – the powder keg

Key Components of Gamification

Demo and Case Studies

Q+A

© 2012 IBM Corporation
2

Exceptional Web Experience Conference 2012 - Americas

The Problem


Enterprise software programs
don’t generate any value
unless people actually use
them.


Businesses know how to
evaluate and deploy these
products, but they struggle to
motivate employees to adopt
and sustain usage of them.

3


The Solution

Use gamification to

motivate users to
engage with their experiences
and
drive business results.

4


What is Gamification?

Gamification, the application of characteristics
from games into non-gaming environments,
leverages the techniques game designers have used
for years to motivate & engage employees.

Things like goal setting, real-time feedback,
transparency, competition, teams, etc.

5


Social (and Gamification)

6


Gamification

Performance
Achievement
Social Interaction

7


> Performance

Real-time Feedback
Transparency
Goal-Setting

8


> Achievement

Badges
Leveling Up
On-boarding & Mastery

9


> Social Interaction

Competition
Teams

10


The Dilemma of Bill Gates (part 1)

Windows Vista is behind … but testing Vista is hard,
schedule and we need so people don’t want to
employees to jump in and do it.
help test it…

11


Microsoft’s Beta 1 Game

“People were talking smack
in the halls and bragging
about their status on the
leaderboards. VPs would
run into my office and yell,
‘Where’s my e? I earned it
last night!’”

resulted in

4x
participation
12
12

Beta 1

> Performance
Real-time Feedback
Transparency
Goal-Setting

> Achievement
Badges
Leveling Up

Competition
Teams

13


The Dilemma of Bill Gates (part 2)

Office makes Microsoft How do I educate
billions of dollars every year, customers about the
but there are new power that Office
low cost alternatives coming provides?
to market.

14


15
15

16
16

Ribbon Hero 2

> Performance
Real-time Feedback
Transparency
Goal-Setting

> Achievement
Badges
Leveling Up

Competition
Teams

17


The Dilemma of the Enterprise Software
Buyer

I’ve invested a lot of
time and money …but employees aren’t
implementing software adopting it or using it
and developing enough.
content…

18


Effective User Adoption is the Best
Predictor of Enterprise Software Success

19
Source: “Achieving Enterprise Software Success, 2009”, Neochange, SandHill & Technology Services Association

20


21


22


23


24


Path to Mastery: Upon Completion of Level
Up, all Key Actions Have Been Performed
by Users
Level 4

Level 3

Level 2

Level 1

25


Level Up for IBM Connections

> Performance
Real-time Feedback
Transparency
Goal-Setting

> Achievement
Badges
Leveling Up

Competition
Teams

26


The Dilemma of the Community Owner

I have an amazing …but how do I surface
amount of traffic and the good people and
content on my site… content?

27


28


29


30


SAP Community Network

> Performance
Real-time Feedback
Transparency
Goal-Setting

> Achievement
Badges
Leveling Up

Competition
Teams

31


The Dilemma of the Sales Manager

…but how do I
I know my employees
sustainably motivate
aren’t performing to
them in a scalable
their peak potential…
way?

32


33
33

34


35


36


37


38
38

39
39

40


41
41

Nitro for Salesforce

> Performance
Real-time Feedback
Transparency
Goal-Setting

> Achievement
Badges
Leveling Up

Competition
Teams

42


 Questions?

43


Light Reading

44


Jonathan Distad
Jonathan.Distad@perficient.com

Rajat Paharia
Rajat.Paharia@bunchball.com

http://www.perficient.com
http://www.bunchball.com
http://www.gamification.com

45


© IBM Corporation 2012. All Rights Reserved.

The information contained in this publication is provided for informational purposes only. While efforts were
made to verify the completeness and accuracy of the information contained in this publication, it is
provided AS IS without warranty of any kind, express or implied. In addition, this information is based on
IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not
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References in this presentation to IBM products, programs, or services do not imply that they will be available in
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Driving ROI and Adoption in Exceptional Social Experiences with Gamification

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