Social Media Basics & Application (for Indexers)
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Social Media Basics & Application (for Indexers)
- 1. Social Media Basics & Applicable Tips For Indexers Presented By: Sara Perez, IM Services Spring 2010 PNNL-SA-72631
- 2. Not just GenX/Y/Z PNNL-SA-72631
- 3. BUT WHAT IS IT ALL ABOUT? PNNL-SA-72631
- 5. It’s about … conversation, NOT new channels Taken from Connie Schmidt aka Cosmic Connie Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus, bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget neque. Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum risus mi et quam. Pellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit sed justo. Quisque volutpat malesuada velit. Nunc at velit quis lectus nonummy eleifend. Curabitur eros. Aenean ligula dolor, gravida auctor, auctor et, suscipit in, erat. Sed malesuada, enim ut congue pharetra, massa elit convallis pede, ornare scelerisque libero neque ut neque. In at libero. Curabitur molestie. Sed vel neque. Proin et dolor ac ipsum elementum malesuada. Praesent id orci. Donec hendrerit. In hac habitasse platea dictumst. Aenean sit amet arcu a turpis posuere pretium. Nulla mauris odio, vehicula in, condimentum sit amet, tempus id, metus. Donec at nisi sit amet felis blandit posuere. Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus. Aenean dignissim. Curabitur facilisis sem at nisi laoreet placerat. Duis sed ipsum ac nibh mattis feugiat. Proin sed purus. Vivamus lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor. Aliquam vel magna non nunc ornare bibendum. Sed libero. Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo convallis diam, eget dapibus augue arcu eget arcu. Fusce auctor, metus eu ultricies vulputate, sapien nibh faucibus ligula, eget sollicitudin augue risus et dolor. Aenean pellentesque, tortor in cursus mattis, ante diam malesuada ligula, ac vestibulum neque turpis ut enim. Cras ornare. Proin ac nisi. Praesent laoreet ante tempor urna. In imperdiet. Nam ut metus et orci fermentum nonummy. Cras vel nunc. Donec feugiat neque eget purus. Quisque rhoncus. Phasellus tempus massa aliquet urna. Integer fringilla quam eget dolor. Curabitur mattis. Aliquam ac lacus. In congue, odio ut tristique adipiscing, diam leo fermentum ipsum, nec sollicitudin dui quam et tortor. Proin id neque ac pede egestas lacinia. Curabitur non odio. Nullam porta urna quis mauris. Aliquam erat volutpat. Donec scelerisque quam vitae est. Aenean vitae diam at erat pellentesque condimentum. Duis pulvinar nisl sed orci. Vivamus turpis nisi, volutpat in, placerat et, pharetra nec, eros. Suspendisse tellus metus, sodales non, venenatis a, ultrices auctor, erat. In ut leo nec elit mattis pellentesque. Sed eros elit, cursus accumsan, sollicitudin a, iaculis quis, diam. Pellentesque fermentum, pede a nonummy varius, ligula velit laoreet erat, et lacinia nibh nulla sit amet nunc. Suspendisse at turpis quis augue pellentesque pretium. Nunc condimentum elit semper felis. Duis imperdiet diam pharetra nisi. Fusce accumsan. Fusce adipiscing, felis non ornare egestas, risus elit placerat mauris, in mollis ante erat quis nisi. Quisque sed ipsum. Nulla facilisi. Donec arcu erat, sodales quis, cursus eget, posuere eget, tellus. Vestibulum eu risus. Curabitur adipiscing, odio in pretium feugiat, nulla magna vehicula lorem, at placerat tortor nisl eget velit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse mollis fermentum massa. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus, bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget neque. Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum risus mi et quam. Pellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit sed justo. Quisque volutpat malesuada velit. Nunc at velit quis lectus nonummy eleifend. Curabitur eros. Aenean ligula dolor, gravida auctor, auctor et, suscipit in, erat. Sed malesuada, enim ut congue pharetra, massa elit convallis pede, ornare scelerisque libero neque ut neque. In at libero. Curabitur molestie. Sed vel neque. Proin et dolor ac ipsum elementum malesuada. Praesent id orci. Donec hendrerit. In hac habitasse platea dictumst. Aenean sit amet arcu a turpis posuere pretium. Nulla mauris odio, vehicula in, condimentum sit amet, tempus id, metus. Donec at nisi sit amet felis blandit posuere. Aliquam erat volutpat. Cras lobortis orci in quam porttitor cursus. Aenean dignissim. Curabitur facilisis sem at nisi laoreet placerat. Duis sed ipsum ac nibh mattis feugiat. Proin sed purus. Vivamus lectus ipsum, rhoncus sed, scelerisque sit amet, ultrices in, dolor. Aliquam vel magna non nunc ornare bibendum. Sed libero. Maecenas at est. Vivamus ornare, felis et luctus dapibus, lacus leo convallis diam, eget dapibus augue arcu eget arcu. Fusce auctor, metus eu ultricies vulputate, sapien nibh faucibus ligula, eget sollicitudin augue risus et dolor. Aenean pellentesque, tortor in cursus mattis, ante diam malesuada ligula, ac vestibulum neque turpis ut enim. Cras ornare. Proin ac nisi. Praesent laoreet ante tempor urna. In imperdiet. Nam ut metus et orci fermentum nonummy. Cras vel nunc. Donec feugiat neque eget purus. Quisque rhoncus. Phasellus tempus massa aliquet urna. Integer fringilla quam eget dolor. Curabitur mattis. Aliquam ac lacus. In congue, odio ut tristique adipiscing, diam leo fermentum ipsum, nec sollicitudin dui quam et tortor. Proin id neque ac pede egestas lacinia. Curabitur non odio. Nullam porta urna quis mauris. Aliquam erat volutpat. Donec scelerisque quam vitae est. Aenean vitae diam at erat pellentesque condimentum. Duis pulvinar nisl sed orci. Vivamus turpis nisi, volutpat in, placerat et, pharetra nec, eros. Suspendisse tellus metus, sodales non, venenatis a, ultrices auctor, erat. In ut leo nec elit mattis pellentesque. Sed eros elit, cursus accumsan, sollicitudin a, iaculis quis, diam. Pellentesque fermentum, pede a nonummy varius, ligula velit laoreet erat, et lacinia nibh nulla sit amet nunc. Suspendisse at turpis quis augue pellentesque pretium. Nunc condimentum elit semper felis. Duis imperdiet diam pharetra nisi. Fusce accumsan. Fusce adipiscing, felis non ornare egestas, risus elit placerat mauris, in mollis ante erat quis nisi. Quisque sed ipsum. Nulla facilisi. Donec arcu erat, sodales quis, cursus eget, posuere eget, tellus. Vestibulum eu risus. Curabitur adipiscing, odio in pretium feugiat, nulla magna vehicula lorem, at placerat tortor nisl eget velit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse mollis fermentum massa. 0 Comments PNNL-SA-72631
- 6. Well… sometimes its about… who they are PNNL-SA-72631 Giving something away – 24k Social Media Guru – 1M President – 2M
- 10. Set your goals accordingly And cater to them PNNL-SA-72631
- 12. AS IT RELATES TO YOU! PNNL-SA-72631
- 14. Evolution Create dynamic indexes using Wikis Connect, show/share in Facebook Fan Pages Blog about your experiences, projects, life, your value add Tweet short details or tips The good news: Word of mouth and personal connections have ALWAYS been better. Social media is your avenue to connect. PNNL-SA-72631
- 17. The Tools PNNL-SA-72631
- 19. Facebook Basics PNNL-SA-72631
- 22. PNNL-SA-72631
- 23. Why On Earth Would You Use Such a Thing? PNNL-SA-72631
- 32. YOUR SOCIAL MEDIA ACTION PLAN PNNL-SA-72631
Editor's Notes
- Social networking tools are rather agnostic – they can be used by anyone, regardless of age, ethnicity, your chosen career, political bent, or geographic location 3 out of 4 Americans use social technology Social Networking is the 4 th most popular online activity (think this is already higher) 2/3 of the Internet population visit social networks 5 hours/week is the average time job seekers use social media Colleges and universities are outpacing U.S. corporate adoption of social media tools and technologies 13% of the Fortune 500 and 39% of the Inc. 500 currently have a public blog, while 41% of college admissions departments have blogs http://sncr.org/2009/01/19/reesearch-on-social-media-adoption-by-high-ed-sector/
- Only certain things get responses…the rest are one-way conversations (not really conversations at all)
- Would you read this? And respond? Why not? We are all busy…make reading, digesting, and responding easy! 05/24/10
- Sometimes, it doesn’t matter what you are saying….just who is saying it.
- Social web is built in the 2nd top section of Maslow’s triangle (almost the top)...it’s all about the people and the conversations people want to find each other and then talk to each other... they want recognition, esteem, reciprocity LinkedIn recommendations Top "digger“ DigIt Top fan base increased sense of efficacy (get in, quickly see what's going on, get out---get the info w/out effort), attachment to groups (share a joint passion) Pubs and water coolers of the past are the new social web Participation requires: Learning and “listening” Joining the conversation to contribute value and build relationships If you don’t… Can’t get customer insight Can’t cultivate, facilitate influence 05/24/10
- Other stuff is noise, spam, left out in web-space!
- http://www.forrester.com/Groundswell/profile_tool.html
- Don’t expect a Traditionalist to use a lot of technology frequently Don’t expect a Gen Y to read novels
- Here is what you said Start your stories here
- Here is who your stories are aimed at
- Over 200 M. active users More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older Average user has 120 friends More info: http://www.facebook.com/press/info.php?statistics
- View Settings: 1) Default View for Wall :: Posts by Page and Fans 2) Default Landing Tab for Everyone Else :: Wall 3) Auto-Expand Comments :: Check Fan Permissions: Check :: Fans can write on the wall Check :: Allow fans to post photos Check :: Allow fans to post videos Check :: Allow fans to post links
- What staff are asking for and how they want to use it (3 mins) Issues that arise around this set of tools such as firewall, security concerns, content/intellectual property, info disclosure (5 mins) What efforts are going on around the Lab such as information release process changes, changes to policy in sbms, educational outreach and culture changing, tools themselves changing (5 mins) Q&A (5 mins)
- Does have to be a lot of time….doesn’t have to be for work 05/24/10
- 05/24/10
- Ideas Public Relations Customer Service Loyalty Building Collaboration Networking Thought-leadership Customer Acquisition Social media can be used for: Helping customer service (gives them a voice/an in) Help repeat business Help word of mouth 05/24/10