Building an internal community within your own company can be difficult, yet it relies on bringing together technology, content, and audience and avoiding the challenge of diversification. IPG Media Labs consists of 60 thought-leaders across five continents vetting potential media technologies for use at scale.

1. !a"# Po$$o"#
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> IPG MEDIA LAB /

2. > THE FRONT DOOR /

3. Mission /
+ Supporting growth of IPG agencies and our clients by
partnering to deploy innovation into the market
> WE SOL%E &HALLENGES /

4. Collaboration/
Technology Content Audiences
IPG Media Lab
> DEDI&ATED TO GETTING WOR' DONE AND PARTNERING TO DO SO /

5. Audience Measurement /

6. Challenges /
+ Fragmentation
+ Shiny Things
> TWEETING PLANTS /
> LUMAS&APE /

7. > &OMMUNITY /

8. Lab Fellows /
+ 60 Thought Leaders
+ 5 Continents

9. >INTELLIGEN&E /

10. Publishing /
+ News Desk
+ Blogs
+ Trends Reports
> IPGLAB.&OM /
> IPG MEDIA LAB – RETAIL AND &PG AREA /

11. Virtual Lab /
+ 500+ Vetted Tech Companies
+ A-H Methodology
+ Interactivity
> A-H /
> %IRTUAL LAB /

12. Media Trials /
+ Testing New Media Platforms
+ Applying Next Gen Measurement Tools
> AD A%OIDAN&E / > FA&IAL &ODING /

13. IPG + /
+ Open Access