2. Introduction
Rhea Allen, M.B.A.
Integrative Marketing Specialist
President/CEO, Peppershock Media
rhea@peppershock.com | Twitter:
@Peppershock 208.461.5070 |
www.peppershock.com
Pepper shock Media, a hybr id agency.
Fr esh Mar ket ing St r at egy + Cr eat ive Pr oduct ion Ser vices.
Campaign Planning | HD Video Pr oduct ion | Gr aphic Design | Adver t ising Ser vices | Web/ Digit al
Speaker Demo Video
3. A Look Back at the 2013 Journey
• Initial Public Offerings: Twitter 273 million (79%) of North
•
generates $2.1 billion, Hilton
Americans online
Hotels generates $2.35 billion Facebook has 665 million active
•
• Super Bowl XLVII had a record users and Twitter has 288 million
164.1 million viewers in the US monthly users
alone despite 34 minute power 37% of business use Facebook,
•
outage delay
10% use Twitter, 2% use Pinterest
• Iron Man 3, Despicable Me 2, or Instagram
and The Hunger Games:
• $118.4 billion spent on digital
Catching Fire were the biggest marketing
grossing films of the year Population
• Coupon apps are used by about 25
• 56% of Google users “Googled” million Americans each month
201
3!
Over World
360 million people 7
> online
4. Fresh Marketing Strategies
•
•
•
•
•
For the first time wver, three brands made the top 10 YouTube
ranking for 2013, per Google
Evian’s baby&me:
https://www.youtube.com/watch?v=pfxB5ut-KTs
Volvo’s breakout featuring Van Damme’s Epic Split:
https://www.youtube.com/watch?v=M7FIvfx5J10
Telekinetic Coffee Shop Surprise, a prank/stunt conducted for
the movie Carrie:
https://www.youtube.com/watch?v=VlOxlSOr3_M
Top ranked YouTube video of 2013: The Fox (What Does the
Fox Say?): https://www.youtube.com/watch?v=jofNR_WkoCE
5. Fresh Marketing Strategies
•
•
Operate in real-time, using realtime data to make real-time
decisions.
Create your mobile email strategy
39% of
marketers have
no strategy for
mobile email!
Roadmap to
?
?
?
success!
6. Fresh Marketing Strategies
Email
!
•
•
Multi-Channel or Cross Channel
Centralize your content, use it
Marketing
everywhere!
• Multi platforms, top three marketing channels of B2B content marketers
• 73%
•
The responsive
design for smartphones, are integrated with email
are producing more content
organizations
tablets, TVs, computers, and
than they did one year ago
programs that include
• It’s a two way
game consoles (75%), social media (56%), and events street
web
• Experiential(40%)
• Anticipate, react, generate
Marketing in-store
or virtual, at office or homecontent, respond and
office
distribute/publish content
quickly and efficiently is the
new norm
Roadmap to
success!
7. Fresh Marketing Strategies
Email
!
•
•
Marketers sent over 838 billion
emails
in 2013
Long-term email marketing
strategy
92
66
Of businesses
consumers
use made a
have email to
share
purchase online
info
about
as a result of
new
products
email marketing
and
1.
2.
Time period. How long?
Determine goals. What do
you want to get from it?
3. Team. Who’s going to do it?
4. Make a timeline
5. Get buy-ins
6. What are your metrics going
to be?
7. Create a preference center
for subscribers
8. Know your audience!
9. Data-analysis
10. What can improve?
8. Fresh Marketing Strategies
Mobile
Email!
•
•
•
•
Marketers sent
mCommerce over 838 billion
emails
Data-capture
in 2013.
Coupons, codes, and
Long-term email
conversations marketing
• strategy apps are used by about
Coupon
25 million Americans each
month
•
Over 50% of unique email opens
people used
occurred on a mobile device
7/1
a discount
from a
marketing
email last
1.
2.
Time period. How long?
Determine goals. What do
you want to get from it?
3. Team. Who’s going to do it?
4. Make a timeline
vs
5. Get buy-ins
6. What are your metrics going
to be?
7. Create a preference center
Percent of smartphone
But… iPhone users are
for subscribers
usersmore likely
8. 54% your audience! than
Know
9. Android users to use
Data-analysis
10. mobile commerce apps!
What can improve?
41
52
9. Fresh Marketing Strategies
Mobile
Social
Media
•
Amplified Employees
•
mCommerce
•
B2B Storytelling
•
Data-capture
•
Instagram codes, and
•
Coupons,
•
Snapchat
conversations
• • WhatsApp apps are used by about
Coupon
•
Tumbler
25 million Americans each
month
•
Over 50% of unique email opens
occurred on a mobile device
•
•
•
•
•
•
•
•
Marketing Automation
Technology
Going beyond SEO, SMO,
and Social Media
New and emerging trends
Clicks & Mortar
Being more interesting than
competition
3-D printing
Regulatory Threats on the
Rise
Gamification continues to
take over free time
10. Fresh Marketing Strategies
Social Media
2014 and Beyond
•
•
•
•
•
World of Mouth Advertising
Face-time, instant chat/instant messaging = instant
gratification
Video Cards and other emerging technologies
Traditional Print Newspaper& Phonebooks will
more rapidly become obsolete
Trustworthy Brands, honest advertising/marketing
will prevail
12. Questions?
Rhea Allen, M.B.A.
Integrative Marketing Specialist
President/CEO, Peppershock Media
rhea@peppershock.com | Twitter:
@Peppershock 208.461.5070 |
www.peppershock.com
Pepper shock Media, a hybr id agency.
Fr esh Mar ket ing St r at egy + Cr eat ive Pr oduct ion Ser vices.
Campaign Planning | HD Video Pr oduct ion | Gr aphic Design | Adver t ising Ser vices | Web/ Digit al
Speaker Demo Video
Hinweis der Redaktion
Over 360 million people online worldwide
273 million (79%) of North Americans online
The world population surpassed 7 billion
Facebook has 665 million active users and Twitter has 288 million monthly users
Over 360 million people online worldwide
273 million (79%) of North Americans online
The world population surpassed 7 billion
Facebook has 665 million active users and Twitter has 288 million monthly users
Slow down sign
Multi-Channel or Cross Channel Marketing
Multi platforms, responsive design for smvartphones, tablets, TVs, computers, and game consoles
Experiential Marketing in-store or virtual, at office or home-office
Centralize your content, use it everywhere!
73% of B2B content marketers are producing more content than they did one year ago
It’s a two way street
Anticipate, react, generate content, respond and distribute/publish content quickly and efficiently is the new norm
Multi-Channel or Cross Channel Marketing
Multi platforms, responsive design for smvartphones, tablets, TVs, computers, and game consoles
Experiential Marketing in-store or virtual, at office or home-office
Centralize your content, use it everywhere!
73% of B2B content marketers are producing more content than they did one year ago
It’s a two way street
Anticipate, react, generate content, respond and distribute/publish content quickly and efficiently is the new norm
Marketers sent over 838 billion emails in 2013.
Long-term email marketing strategy
Time period. How long?
Determine goals. What do you want to get from it?
Team. Who’s going to do it?
Make a timeline, editorial calendar, topics
92% of businesses use email to share information about new products and services
Get buy-in
What are your metrics going to be?
Amount of Sales?
66% of consumers have made a purchase online as a result of an email marketing message in 2013
Create a preference center for subscribers
Generate a permission based relationship
Pinpoint and target or segment you content, give your subscribers choices, empowers them and keep potential for unsubscribers at bay
8. Know your audience(s)
64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
95% of tablet shoppers and 72% of smartphone shoppers who make a purchase with their device do it at home. (Nielsen)
78% of internet users watch an online video at least once a week and 55% watch online video everyday Forrester Research
Mobile
mCommerce
data-capture
coupons, codes and conversations
Coupon apps are used by about 25 million Americans each month. (NPD)
7 in 10 people used a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
Over 50% of unique email opens occurred on a mobile device (Experian Marketing Services) [show a mobile screen shot of emails]
52% of smartphone owners own Android devices, compared to 41% for iPhone. (Nielsen) [show iphone and android icons]
But… iPhone users are 54% more likely than Android users to use mobile commerce apps. (Arbitron) [show the iphone icon getting larger then android]
Mobile
mCommerce
data-capture
coupons, codes and conversations
Coupon apps are used by about 25 million Americans each month. (NPD)
7 in 10 people used a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
Over 50% of unique email opens occurred on a mobile device (Experian Marketing Services) [show a mobile screen shot of emails]
52% of smartphone owners own Android devices, compared to 41% for iPhone. (Nielsen) [show iphone and android icons]
But… iPhone users are 54% more likely than Android users to use mobile commerce apps. (Arbitron) [show the iphone icon getting larger then android]
Mobile
mCommerce
data-capture
coupons, codes and conversations
Coupon apps are used by about 25 million Americans each month. (NPD)
7 in 10 people used a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
Over 50% of unique email opens occurred on a mobile device (Experian Marketing Services) [show a mobile screen shot of emails]
52% of smartphone owners own Android devices, compared to 41% for iPhone. (Nielsen) [show iphone and android icons]
But… iPhone users are 54% more likely than Android users to use mobile commerce apps. (Arbitron) [show the iphone icon getting larger then android]