SlideShare ist ein Scribd-Unternehmen logo
1 von 12
Downloaden Sie, um offline zu lesen
Social Media Signals

       Presented by:
    Kristopher B. Jones
Founder & CEO, KBJ Capital
About Kris
• Founder & Former CEO / President of Pepperjam; Sold to
  GSI Commerce / eBay (NASDAQ – EBAY)
• CEO of KBJ Capital – Advise & manage early stage
  technology investments (Highligher.com, Yumm, APPEK,
  VigLink, etc.)
• CEO of KBJ portfolio company ReferLocal.com
  - Helping traditional media take on Groupon, Angie’s List,
  and Craig’s List
• Best-selling author of SEO Visual Blueprint
  - Book signing tomorrow morning at 9:45am

                       @krisjonescom    facebook.com/krisjonescom
Why care about social?
• Reputation management (think SEO)
  - push out negative reviews, manage brand, etc.
• Increasing integration / influence of social in real-time
  search results..organic SERP’s
• More and more consumers are looking to social
  networks (versus search engines)
• Your “Klout” score may end up more important than
  link authority over time
• This is the year your Grandma joined Facebook;
  Facebook has over 800 million members and growing

                       @krisjonescom     facebook.com/krisjonescom
Social Media Influence
• Having a Facebook and Twitter account isn’t enough
• You need to engage and be engaged to move the
  needle in search rankings and influence
• All of the entities attempting to measure social
  media signals are fixated on influence
• Social media influence will continue to grow in
  importance in nearly all relevant elements of search
  ranking




                     @krisjonescom    facebook.com/krisjonescom
Social Media Signals
Larry and Sergey’s Doctoral Dissertation Revisited?

• Seems a lot like what Google leveraged about links –
  relevance through link authority (Pagerank)
• Search engines continue to look for QUALITY signals
• Quantity of social interactions - easy to game; will
  be less important as algorithms analyzing social
  media signals become more sophisticated
• Quality of social interactions - will become
  increasingly more important over time; think
  human, real, substantive engagements with
  important people

                     @krisjonescom    facebook.com/krisjonescom
What is Klout?
A closer look at one leading algorithmic scorer in the
social influence game

• Your “Klout” score is a measure of your
  social media influence Get your score
  at http://www.klout.com
• There are three primary drivers of your
  overall Klout Score
  - True Reach: How many people you influence
  - Amplification: How much you influence them
  - Network Impact: The influence of your network

                       @krisjonescom     facebook.com/krisjonescom
A Closer Look at Klout
•“True Reach”
 - Measures the number of people you influence
 - Focuses on people that engage with your
 content
 - Looks at how people respond to your content
 - Filters out spam and bots
 - Quantity is tempered by quality


                 @krisjonescom   facebook.com/krisjonescom
A Closer Look at Klout
•“Amplification”
 - Measures how much you influence people
 - Looks at when you post a message, how many
 people respond to it or spread it further?
 - If people often act upon your content you
 have a high Amplification score.



                 @krisjonescom   facebook.com/krisjonescom
A Closer Look at Klout
•“Network”
 - Measures the influence of the people in your
 true reach
 - Looks at how often do top Influencers share
 and respond to your content?
 - The more interaction top influencers have
 with your content the higher your Network
 score

                  @krisjonescom   facebook.com/krisjonescom
Five Tips to Influence Your Klout
(1) Be real and authentic!
(2) Get influencial Tweeters / Facebookers to share
    your content (links)
(3) Engage strategically with influencers with high
    Klout scores and share interesting contest / be
    first to share and engage
(4) Prune your followers / friends
(5) Focus on your niche




                     @krisjonescom    facebook.com/krisjonescom
Gaming Your Social Media
  Influence
• Integrate your FB and Twitter feeds
  - http://apps.facebook.com/twitter/
• Follow people actively in your field by leveraging
  http://www.twitter.com/search
• Automate the Twitter follow process using
  http://www.tweetadder.com
• Share / Retweet thoughtfully and frequently
• Engage – it’s all about social engagement and
  building your social media authority
                     @krisjonescom   facebook.com/krisjonescom
Questions…
Want some Klout?

• Follow and interact with me on Twitter
  - @krisjonescom
• Follow and interact with me on
  Facebook - /krisjonescom
• See you tomorrow morning at 9:45am

               @krisjonescom   facebook.com/krisjonescom

Weitere ähnliche Inhalte

Was ist angesagt?

25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...Andy Huston
 
The Rise of Click Bait, Death of Quality Content, and What We Can Do About It
The Rise of Click Bait, Death of Quality Content, and What We Can Do About ItThe Rise of Click Bait, Death of Quality Content, and What We Can Do About It
The Rise of Click Bait, Death of Quality Content, and What We Can Do About ItA Better Version of You
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Social Media AnalyticsKelli Burns
 
Twitter Growing An Optin List
Twitter Growing An Optin ListTwitter Growing An Optin List
Twitter Growing An Optin ListAnn Evanston
 
Setting Your 2014 Social Media Success Plan
Setting Your 2014 Social Media Success PlanSetting Your 2014 Social Media Success Plan
Setting Your 2014 Social Media Success PlanAndrea Vahl
 
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingIt's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingSocial Media for Nonprofits
 
Social Media for a Small Business
Social Media for a Small BusinessSocial Media for a Small Business
Social Media for a Small BusinessJoan Sacrison
 
From Good to Great: Grow Your Business With Social Media
From Good to Great: Grow Your Business With Social MediaFrom Good to Great: Grow Your Business With Social Media
From Good to Great: Grow Your Business With Social MediaUniversity of Minnesota Duluth
 
Airbnb Social Media Strategy #UFSMM
Airbnb Social Media Strategy #UFSMMAirbnb Social Media Strategy #UFSMM
Airbnb Social Media Strategy #UFSMMBritney Jenkins
 
Making Sense of Social Media for Pet Store Retailers
Making Sense of Social Media for Pet Store RetailersMaking Sense of Social Media for Pet Store Retailers
Making Sense of Social Media for Pet Store RetailersLorri Ratzlaff
 
Incorporating Social Media Into Your Strategy
Incorporating Social Media Into Your StrategyIncorporating Social Media Into Your Strategy
Incorporating Social Media Into Your StrategyDanielle Brigida
 
Best Practices in Social Publishing [Online Seminar]
Best Practices in Social Publishing [Online Seminar]Best Practices in Social Publishing [Online Seminar]
Best Practices in Social Publishing [Online Seminar]ReviewPro
 
The Future is Social: What's Your Strategy?
The Future is Social: What's Your Strategy?The Future is Social: What's Your Strategy?
The Future is Social: What's Your Strategy?Kim Pittaway
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
 
Using social data to personalise your service
Using social data to personalise your serviceUsing social data to personalise your service
Using social data to personalise your serviceLouisa East
 
Demystifying Communication in a Digital World: Social Media 101
Demystifying Communication in a Digital World: Social Media 101Demystifying Communication in a Digital World: Social Media 101
Demystifying Communication in a Digital World: Social Media 101Shonali Burke
 
Advanced SEO Class: Using PR Like A Pro
Advanced SEO Class: Using PR Like A ProAdvanced SEO Class: Using PR Like A Pro
Advanced SEO Class: Using PR Like A Prosemrush_webinars
 

Was ist angesagt? (20)

25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
 
The Rise of Click Bait, Death of Quality Content, and What We Can Do About It
The Rise of Click Bait, Death of Quality Content, and What We Can Do About ItThe Rise of Click Bait, Death of Quality Content, and What We Can Do About It
The Rise of Click Bait, Death of Quality Content, and What We Can Do About It
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Social Media Analytics
 
Twitter Growing An Optin List
Twitter Growing An Optin ListTwitter Growing An Optin List
Twitter Growing An Optin List
 
Project 3
Project 3Project 3
Project 3
 
Setting Your 2014 Social Media Success Plan
Setting Your 2014 Social Media Success PlanSetting Your 2014 Social Media Success Plan
Setting Your 2014 Social Media Success Plan
 
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingIt's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
 
Social Media for a Small Business
Social Media for a Small BusinessSocial Media for a Small Business
Social Media for a Small Business
 
From Good to Great: Grow Your Business With Social Media
From Good to Great: Grow Your Business With Social MediaFrom Good to Great: Grow Your Business With Social Media
From Good to Great: Grow Your Business With Social Media
 
Airbnb Social Media Strategy #UFSMM
Airbnb Social Media Strategy #UFSMMAirbnb Social Media Strategy #UFSMM
Airbnb Social Media Strategy #UFSMM
 
Making Sense of Social Media for Pet Store Retailers
Making Sense of Social Media for Pet Store RetailersMaking Sense of Social Media for Pet Store Retailers
Making Sense of Social Media for Pet Store Retailers
 
Incorporating Social Media Into Your Strategy
Incorporating Social Media Into Your StrategyIncorporating Social Media Into Your Strategy
Incorporating Social Media Into Your Strategy
 
Your Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit RatingYour Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit Rating
 
Best Practices in Social Publishing [Online Seminar]
Best Practices in Social Publishing [Online Seminar]Best Practices in Social Publishing [Online Seminar]
Best Practices in Social Publishing [Online Seminar]
 
The Future is Social: What's Your Strategy?
The Future is Social: What's Your Strategy?The Future is Social: What's Your Strategy?
The Future is Social: What's Your Strategy?
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
 
Using social data to personalise your service
Using social data to personalise your serviceUsing social data to personalise your service
Using social data to personalise your service
 
Demystifying Communication in a Digital World: Social Media 101
Demystifying Communication in a Digital World: Social Media 101Demystifying Communication in a Digital World: Social Media 101
Demystifying Communication in a Digital World: Social Media 101
 
Advanced SEO Class: Using PR Like A Pro
Advanced SEO Class: Using PR Like A ProAdvanced SEO Class: Using PR Like A Pro
Advanced SEO Class: Using PR Like A Pro
 
Project 1
Project 1 Project 1
Project 1
 

Andere mochten auch

Andere mochten auch (9)

Chapter 6
Chapter 6Chapter 6
Chapter 6
 
Els treballs dels nens en l’aula hospitalària
Els treballs dels nens en l’aula hospitalàriaEls treballs dels nens en l’aula hospitalària
Els treballs dels nens en l’aula hospitalària
 
Mr presentation
Mr presentationMr presentation
Mr presentation
 
Chapter 8
Chapter 8Chapter 8
Chapter 8
 
Chapter1
Chapter1Chapter1
Chapter1
 
Make Money with Google
Make Money with GoogleMake Money with Google
Make Money with Google
 
What's the Magic in LinkedIn?
What's the Magic in LinkedIn?What's the Magic in LinkedIn?
What's the Magic in LinkedIn?
 
Colegio
ColegioColegio
Colegio
 
Chapter3
Chapter3Chapter3
Chapter3
 

Ähnlich wie Social Media Signals

AMA Influencer Marketing Deck
AMA Influencer Marketing DeckAMA Influencer Marketing Deck
AMA Influencer Marketing DeckJoe Cox
 
Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...Suna Gurol
 
Va women in biz 2014 social strategy
Va women in biz 2014   social strategyVa women in biz 2014   social strategy
Va women in biz 2014 social strategyKristen Ferrer
 
Beyond Facebook: Building a Social Media Strategy for 2018
Beyond Facebook: Building a Social Media Strategy for 2018Beyond Facebook: Building a Social Media Strategy for 2018
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
 
Social Media Made Simple
Social Media Made Simple Social Media Made Simple
Social Media Made Simple weatrust
 
Week 6 project starter - social media management
Week 6   project starter -  social media managementWeek 6   project starter -  social media management
Week 6 project starter - social media managementBrian Pichman
 
Harnessing Social Media To Build Brand
Harnessing Social Media To Build BrandHarnessing Social Media To Build Brand
Harnessing Social Media To Build BrandMel Kirk
 
Starbucks' Social Media Strategy
Starbucks' Social Media StrategyStarbucks' Social Media Strategy
Starbucks' Social Media StrategyLindsey M Rogers
 
Social Media and your Fundraising Program
Social Media and your Fundraising ProgramSocial Media and your Fundraising Program
Social Media and your Fundraising ProgramSusan Tenby
 
NY Jewish Teen Program Social Media Boot Camp (Day 1)
NY Jewish Teen Program Social Media Boot Camp (Day 1)NY Jewish Teen Program Social Media Boot Camp (Day 1)
NY Jewish Teen Program Social Media Boot Camp (Day 1)Lisa Colton
 
Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceIs this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceDawn Crawford
 
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...Search Engine Journal
 
How to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound MarketingHow to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound MarketingRyan Hanley
 
Social Network Prioritization - How to Prioritize Investment in Social Media
Social Network Prioritization - How to Prioritize Investment in Social Media Social Network Prioritization - How to Prioritize Investment in Social Media
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
 
How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Carie Lewis Carlson
 
Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013Shane Gibson
 
Social advocacy targeting
Social advocacy targetingSocial advocacy targeting
Social advocacy targetingAlan Rosenblatt
 
Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...Business Social Media
 

Ähnlich wie Social Media Signals (20)

Prez-Social.ppt
Prez-Social.pptPrez-Social.ppt
Prez-Social.ppt
 
AMA Influencer Marketing Deck
AMA Influencer Marketing DeckAMA Influencer Marketing Deck
AMA Influencer Marketing Deck
 
Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...
 
Va women in biz 2014 social strategy
Va women in biz 2014   social strategyVa women in biz 2014   social strategy
Va women in biz 2014 social strategy
 
Beyond Facebook: Building a Social Media Strategy for 2018
Beyond Facebook: Building a Social Media Strategy for 2018Beyond Facebook: Building a Social Media Strategy for 2018
Beyond Facebook: Building a Social Media Strategy for 2018
 
Social Media Made Simple
Social Media Made Simple Social Media Made Simple
Social Media Made Simple
 
Week 6 project starter - social media management
Week 6   project starter -  social media managementWeek 6   project starter -  social media management
Week 6 project starter - social media management
 
Harnessing Social Media To Build Brand
Harnessing Social Media To Build BrandHarnessing Social Media To Build Brand
Harnessing Social Media To Build Brand
 
Starbucks' Social Media Strategy
Starbucks' Social Media StrategyStarbucks' Social Media Strategy
Starbucks' Social Media Strategy
 
Social Media and your Fundraising Program
Social Media and your Fundraising ProgramSocial Media and your Fundraising Program
Social Media and your Fundraising Program
 
NY Jewish Teen Program Social Media Boot Camp (Day 1)
NY Jewish Teen Program Social Media Boot Camp (Day 1)NY Jewish Teen Program Social Media Boot Camp (Day 1)
NY Jewish Teen Program Social Media Boot Camp (Day 1)
 
Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceIs this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
 
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...
 
How to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound MarketingHow to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound Marketing
 
Social Network Prioritization - How to Prioritize Investment in Social Media
Social Network Prioritization - How to Prioritize Investment in Social Media Social Network Prioritization - How to Prioritize Investment in Social Media
Social Network Prioritization - How to Prioritize Investment in Social Media
 
How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
 
Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013Social Media Boot Camp Vancouver October 2013
Social Media Boot Camp Vancouver October 2013
 
Social advocacy targeting
Social advocacy targetingSocial advocacy targeting
Social advocacy targeting
 
Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...
 

Mehr von Kristopher Jones

10 Killer White Hat Local Link Building Tips
10 Killer White Hat Local Link Building Tips10 Killer White Hat Local Link Building Tips
10 Killer White Hat Local Link Building TipsKristopher Jones
 
Local Search Engine Optimization (SEO) 2015
Local Search Engine Optimization (SEO) 2015Local Search Engine Optimization (SEO) 2015
Local Search Engine Optimization (SEO) 2015Kristopher Jones
 
Digital Marketing for Non-Profits
Digital Marketing for Non-ProfitsDigital Marketing for Non-Profits
Digital Marketing for Non-ProfitsKristopher Jones
 
Top 10 Strategies for Getting Local Reviews on Google+ Local
Top 10 Strategies for Getting Local Reviews on Google+ LocalTop 10 Strategies for Getting Local Reviews on Google+ Local
Top 10 Strategies for Getting Local Reviews on Google+ LocalKristopher Jones
 
Low Risk Link Portfolio Expansion Strategies
Low Risk Link Portfolio Expansion StrategiesLow Risk Link Portfolio Expansion Strategies
Low Risk Link Portfolio Expansion StrategiesKristopher Jones
 
Local Search Rankings (PubCon 2012)
Local Search Rankings (PubCon 2012)Local Search Rankings (PubCon 2012)
Local Search Rankings (PubCon 2012)Kristopher Jones
 

Mehr von Kristopher Jones (6)

10 Killer White Hat Local Link Building Tips
10 Killer White Hat Local Link Building Tips10 Killer White Hat Local Link Building Tips
10 Killer White Hat Local Link Building Tips
 
Local Search Engine Optimization (SEO) 2015
Local Search Engine Optimization (SEO) 2015Local Search Engine Optimization (SEO) 2015
Local Search Engine Optimization (SEO) 2015
 
Digital Marketing for Non-Profits
Digital Marketing for Non-ProfitsDigital Marketing for Non-Profits
Digital Marketing for Non-Profits
 
Top 10 Strategies for Getting Local Reviews on Google+ Local
Top 10 Strategies for Getting Local Reviews on Google+ LocalTop 10 Strategies for Getting Local Reviews on Google+ Local
Top 10 Strategies for Getting Local Reviews on Google+ Local
 
Low Risk Link Portfolio Expansion Strategies
Low Risk Link Portfolio Expansion StrategiesLow Risk Link Portfolio Expansion Strategies
Low Risk Link Portfolio Expansion Strategies
 
Local Search Rankings (PubCon 2012)
Local Search Rankings (PubCon 2012)Local Search Rankings (PubCon 2012)
Local Search Rankings (PubCon 2012)
 

Kürzlich hochgeladen

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 

Kürzlich hochgeladen (20)

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 

Social Media Signals

  • 1. Social Media Signals Presented by: Kristopher B. Jones Founder & CEO, KBJ Capital
  • 2. About Kris • Founder & Former CEO / President of Pepperjam; Sold to GSI Commerce / eBay (NASDAQ – EBAY) • CEO of KBJ Capital – Advise & manage early stage technology investments (Highligher.com, Yumm, APPEK, VigLink, etc.) • CEO of KBJ portfolio company ReferLocal.com - Helping traditional media take on Groupon, Angie’s List, and Craig’s List • Best-selling author of SEO Visual Blueprint - Book signing tomorrow morning at 9:45am @krisjonescom facebook.com/krisjonescom
  • 3. Why care about social? • Reputation management (think SEO) - push out negative reviews, manage brand, etc. • Increasing integration / influence of social in real-time search results..organic SERP’s • More and more consumers are looking to social networks (versus search engines) • Your “Klout” score may end up more important than link authority over time • This is the year your Grandma joined Facebook; Facebook has over 800 million members and growing @krisjonescom facebook.com/krisjonescom
  • 4. Social Media Influence • Having a Facebook and Twitter account isn’t enough • You need to engage and be engaged to move the needle in search rankings and influence • All of the entities attempting to measure social media signals are fixated on influence • Social media influence will continue to grow in importance in nearly all relevant elements of search ranking @krisjonescom facebook.com/krisjonescom
  • 5. Social Media Signals Larry and Sergey’s Doctoral Dissertation Revisited? • Seems a lot like what Google leveraged about links – relevance through link authority (Pagerank) • Search engines continue to look for QUALITY signals • Quantity of social interactions - easy to game; will be less important as algorithms analyzing social media signals become more sophisticated • Quality of social interactions - will become increasingly more important over time; think human, real, substantive engagements with important people @krisjonescom facebook.com/krisjonescom
  • 6. What is Klout? A closer look at one leading algorithmic scorer in the social influence game • Your “Klout” score is a measure of your social media influence Get your score at http://www.klout.com • There are three primary drivers of your overall Klout Score - True Reach: How many people you influence - Amplification: How much you influence them - Network Impact: The influence of your network @krisjonescom facebook.com/krisjonescom
  • 7. A Closer Look at Klout •“True Reach” - Measures the number of people you influence - Focuses on people that engage with your content - Looks at how people respond to your content - Filters out spam and bots - Quantity is tempered by quality @krisjonescom facebook.com/krisjonescom
  • 8. A Closer Look at Klout •“Amplification” - Measures how much you influence people - Looks at when you post a message, how many people respond to it or spread it further? - If people often act upon your content you have a high Amplification score. @krisjonescom facebook.com/krisjonescom
  • 9. A Closer Look at Klout •“Network” - Measures the influence of the people in your true reach - Looks at how often do top Influencers share and respond to your content? - The more interaction top influencers have with your content the higher your Network score @krisjonescom facebook.com/krisjonescom
  • 10. Five Tips to Influence Your Klout (1) Be real and authentic! (2) Get influencial Tweeters / Facebookers to share your content (links) (3) Engage strategically with influencers with high Klout scores and share interesting contest / be first to share and engage (4) Prune your followers / friends (5) Focus on your niche @krisjonescom facebook.com/krisjonescom
  • 11. Gaming Your Social Media Influence • Integrate your FB and Twitter feeds - http://apps.facebook.com/twitter/ • Follow people actively in your field by leveraging http://www.twitter.com/search • Automate the Twitter follow process using http://www.tweetadder.com • Share / Retweet thoughtfully and frequently • Engage – it’s all about social engagement and building your social media authority @krisjonescom facebook.com/krisjonescom
  • 12. Questions… Want some Klout? • Follow and interact with me on Twitter - @krisjonescom • Follow and interact with me on Facebook - /krisjonescom • See you tomorrow morning at 9:45am @krisjonescom facebook.com/krisjonescom