The document discusses how social media is changing business leadership and the relationship between companies, their CEOs, employees, and customers. It notes that most people now trust and prefer to work for companies whose leadership actively uses social media to communicate values and build relationships. Research shows customers are more likely to purchase from socially engaged CEOs and companies, and that high customer and employee engagement can boost business results significantly. The new model of leadership requires CEOs and companies to embrace social technologies and use them to collaborate better internally and engage externally.

1. FROM WALL STREET
TO
by Eleftherios Hatziioannou

2. PEOPLE #occupy EVERYTHING

3. IT„S OUR HUMAN NATURE
#maslow

4. WE ARE SOCIAL BEINGS

5. SOCIAL MEDIA ALLOW US
TO BE SOCIAL

6. THEY ARE HERE TO STAY
#digitalnative

7. THEY ARE GOING MAINSTREAM
#mobileboom

8. ... BRIAN SOLIS BELIEVES

9. NAKED LEADERSHIP

10. DISRUPTION TAKES PLACE

11. NEW BUSINESS MODELS

12. THE VIP CONSUMER

13. IT„S GETTING
UNCOMFORTABLE

14. WE DON„T HAVE
THE CHOICE OF
WHETHER WE
DO IT OR NOT.
THE QUESTION IS
HOW WELL WE
WILL DO IT...
... ERIC QUALMAN SAYS.

16. THE TRIANGLE OF LOVE
#lovestreet

17. CEO

18. 1. FOCUS ON CULTURE

19. CHIP CONLEY USES
MASLOW FOR LEADERSHIP

20. 2. CREATE CLARITY
AND MEANING

21. THE GOLDEN CIRCLE

22. BE THE CHANGE
YOU WANT TO SEE
IN THE WORLD...
- Mahatma Gandhi
3. BE THE ROLE MODEL

23. THE NEW KIND OF CEO
#supervalu #yammer

24. TEAM

25. 1. DO WHAT YOU LOVE AND
LOVE WHAT YOU DO #passion

26. GOOGLE„S 20% RULE

27. 2. ESTABLISH NEW ROLES

28. SOCIAL MEDIA MANAGEMENT

29. 3. EMBRACE
NEW TECHNOLOGIES

30. MONITORING / SOCIAL
BUSINESS INTELLIGENCE

31. THE NEW WAY OF COLLABORATION
#jive

32. CUSTOMER

33. 1. SHARE THE LOVE

34. SOCIAL MEDIA INTEGRATION

35. 2. HUG THE PROSUMER

36. OPEN INNOVATION AND MORE

37. 3. BUILD LASTING RELATIONSHIPS

38. LITTLE ACTS OF KINDNESS

39. THE NEW ADDED VALUE
#klm #seat&meet

40. 77% said that they were
81% believe that companies with more likely to purchase
CEO who engage in social media a product from a
are better equipped for the future. business that has a
socially-engaged CEO.
A full 82% of the respondents in the
survey said that they trust a
company more when its top
executive actively uses and
communicates via social media.
93% of respondents believe
that CEO engagement in
social media helps
communicate company
values, shape a company‟s
reputation, and grow and
78% of respondents would evolve corporate leadership
prefer to work for a in times of crisis.
company whose
leadership is active on
social media.
Source: CEO, Social Media and Leadership Survey by Brandfog

41. Resarch by RightNow says 85% of customers are willing to spend
more than the standard price to ensure a superior customer service
experience.
Source: RightNow Customer Experience Impact Report
Companies in the upper half of both customer and employee
enagement get a 240% boost in bottom line results.
Source: Gallup report about customer and employee engagement

42. “One machine
can do the work
of 50 ordinary men.
No machine can do
the work of one
extraordinary man.”
- Elbert Hubbard

43. THANK
YOU
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