Submit Search
Upload
Finding your Sweet Spot
•
2 likes
•
383 views
Peopleizers
Follow
Why it takes technology AND people to succeed in the social web...
Read less
Read more
Business
Technology
Slideshow view
Report
Share
Slideshow view
Report
Share
1 of 28
Recommended
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Bill Brower
Social Media for GlobalGiving
Social Media for GlobalGiving
Marc Maxson / GlobalGiving
The social advantage
The social advantage
DJacklin
Social media spring cleaning
Social media spring cleaning
Coacharya
social media
social media
haricharan1996
Message is the Medium
Message is the Medium
Holly Ross
Social media
Social media
Fasiha Nilofar
Alumni engagement solutions for the new world
Alumni engagement solutions for the new world
NationBuilder
Recommended
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Bill Brower
Social Media for GlobalGiving
Social Media for GlobalGiving
Marc Maxson / GlobalGiving
The social advantage
The social advantage
DJacklin
Social media spring cleaning
Social media spring cleaning
Coacharya
social media
social media
haricharan1996
Message is the Medium
Message is the Medium
Holly Ross
Social media
Social media
Fasiha Nilofar
Alumni engagement solutions for the new world
Alumni engagement solutions for the new world
NationBuilder
Anglais diapo
Anglais diapo
Dawn Ofroom
Payloveforward
Payloveforward
robertdenning
From Wall Street to Love Street - SMCgr
From Wall Street to Love Street - SMCgr
Peopleizers
Системный подход в организации и проведении Assessment Center в компании. Под...
Системный подход в организации и проведении Assessment Center в компании. Под...
Vitaliy Mazurenko
Aves
Aves
fjalmansap
Social Media Marketing for Restaurants: 21 Tips
Social Media Marketing for Restaurants: 21 Tips
Krista Bunskoek
Donald_Klukas_Dante_Badge_OCT_2015
Donald_Klukas_Dante_Badge_OCT_2015
Donald N. Klukas
The Sweet Spot
The Sweet Spot
Peopleizers
παρουσίαση2
παρουσίαση2
sklhki
Australia - just add water
Australia - just add water
David S
Jornal a síntese 3a edição
Jornal a síntese 3a edição
Instituto de Psicobiofísica Rama Schain
The Pacific Dominant For Power
The Pacific Dominant For Power
David S
How to make your digital heart beat
How to make your digital heart beat
Peopleizers
P 1.1 Jakarta From 1527 To 1752
P 1.1 Jakarta From 1527 To 1752
David S
Ch 2 NC machine
Ch 2 NC machine
Chirag Patel
Adaptive control System
Adaptive control System
SUMIT ATTRI
Social mediavcb
Social mediavcb
Champlain College
Waking up in the Post Social Media Era
Waking up in the Post Social Media Era
Nick Decrock
A library social media manifesto | #VALA2022
A library social media manifesto | #VALA2022
Ned Potter
Social Media for Social Change: The Community Summit 2014, Keenan Wellar
Social Media for Social Change: The Community Summit 2014, Keenan Wellar
LiveWorkPlay
Social Communities: Don’t end up making them virtual ghost towns.
Social Communities: Don’t end up making them virtual ghost towns.
Sanjay Abraham
Social Media: Beyond The Hype
Social Media: Beyond The Hype
Iain Davenport
More Related Content
Viewers also liked
Anglais diapo
Anglais diapo
Dawn Ofroom
Payloveforward
Payloveforward
robertdenning
From Wall Street to Love Street - SMCgr
From Wall Street to Love Street - SMCgr
Peopleizers
Системный подход в организации и проведении Assessment Center в компании. Под...
Системный подход в организации и проведении Assessment Center в компании. Под...
Vitaliy Mazurenko
Aves
Aves
fjalmansap
Social Media Marketing for Restaurants: 21 Tips
Social Media Marketing for Restaurants: 21 Tips
Krista Bunskoek
Donald_Klukas_Dante_Badge_OCT_2015
Donald_Klukas_Dante_Badge_OCT_2015
Donald N. Klukas
The Sweet Spot
The Sweet Spot
Peopleizers
παρουσίαση2
παρουσίαση2
sklhki
Australia - just add water
Australia - just add water
David S
Jornal a síntese 3a edição
Jornal a síntese 3a edição
Instituto de Psicobiofísica Rama Schain
The Pacific Dominant For Power
The Pacific Dominant For Power
David S
How to make your digital heart beat
How to make your digital heart beat
Peopleizers
P 1.1 Jakarta From 1527 To 1752
P 1.1 Jakarta From 1527 To 1752
David S
Ch 2 NC machine
Ch 2 NC machine
Chirag Patel
Adaptive control System
Adaptive control System
SUMIT ATTRI
Viewers also liked
(16)
Anglais diapo
Anglais diapo
Payloveforward
Payloveforward
From Wall Street to Love Street - SMCgr
From Wall Street to Love Street - SMCgr
Системный подход в организации и проведении Assessment Center в компании. Под...
Системный подход в организации и проведении Assessment Center в компании. Под...
Aves
Aves
Social Media Marketing for Restaurants: 21 Tips
Social Media Marketing for Restaurants: 21 Tips
Donald_Klukas_Dante_Badge_OCT_2015
Donald_Klukas_Dante_Badge_OCT_2015
The Sweet Spot
The Sweet Spot
παρουσίαση2
παρουσίαση2
Australia - just add water
Australia - just add water
Jornal a síntese 3a edição
Jornal a síntese 3a edição
The Pacific Dominant For Power
The Pacific Dominant For Power
How to make your digital heart beat
How to make your digital heart beat
P 1.1 Jakarta From 1527 To 1752
P 1.1 Jakarta From 1527 To 1752
Ch 2 NC machine
Ch 2 NC machine
Adaptive control System
Adaptive control System
Similar to Finding your Sweet Spot
Social mediavcb
Social mediavcb
Champlain College
Waking up in the Post Social Media Era
Waking up in the Post Social Media Era
Nick Decrock
A library social media manifesto | #VALA2022
A library social media manifesto | #VALA2022
Ned Potter
Social Media for Social Change: The Community Summit 2014, Keenan Wellar
Social Media for Social Change: The Community Summit 2014, Keenan Wellar
LiveWorkPlay
Social Communities: Don’t end up making them virtual ghost towns.
Social Communities: Don’t end up making them virtual ghost towns.
Sanjay Abraham
Social Media: Beyond The Hype
Social Media: Beyond The Hype
Iain Davenport
Social Media Engagement for SESI 2009
Social Media Engagement for SESI 2009
Jenna Venker Weidenbenner
Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?
Jean-Francois Messier
Non Profit Social Media Workshop Presentation
Non Profit Social Media Workshop Presentation
Ian Utile
Storytelling and social media - your talent engagement toolkit
Storytelling and social media - your talent engagement toolkit
Universum Global
Business & Social media : What are the benefits ?
Business & Social media : What are the benefits ?
Jean-Francois Messier
Social media ppt
Social media ppt
Ryan Parker
Social media naiop - new version
Social media naiop - new version
ASAE
Communications Workshop
Communications Workshop
Plaid Swan
Social media for Lively leaders
Social media for Lively leaders
Julie Hawker
44 Things I Learned From Hootsuite
44 Things I Learned From Hootsuite
Tink Newman
Myth Perceptions of Social Media in Sales & Recruiting - Pubcon Austin
Myth Perceptions of Social Media in Sales & Recruiting - Pubcon Austin
Casey Markee, MBA
Measurement is Sexy - Wikibrands
Measurement is Sexy - Wikibrands
Sean Moffitt
Social media communications strategy by Robin Gurney
Social media communications strategy by Robin Gurney
Altex Marketing OÜ
Social Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid them
Susan Tenby
Similar to Finding your Sweet Spot
(20)
Social mediavcb
Social mediavcb
Waking up in the Post Social Media Era
Waking up in the Post Social Media Era
A library social media manifesto | #VALA2022
A library social media manifesto | #VALA2022
Social Media for Social Change: The Community Summit 2014, Keenan Wellar
Social Media for Social Change: The Community Summit 2014, Keenan Wellar
Social Communities: Don’t end up making them virtual ghost towns.
Social Communities: Don’t end up making them virtual ghost towns.
Social Media: Beyond The Hype
Social Media: Beyond The Hype
Social Media Engagement for SESI 2009
Social Media Engagement for SESI 2009
Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?
Non Profit Social Media Workshop Presentation
Non Profit Social Media Workshop Presentation
Storytelling and social media - your talent engagement toolkit
Storytelling and social media - your talent engagement toolkit
Business & Social media : What are the benefits ?
Business & Social media : What are the benefits ?
Social media ppt
Social media ppt
Social media naiop - new version
Social media naiop - new version
Communications Workshop
Communications Workshop
Social media for Lively leaders
Social media for Lively leaders
44 Things I Learned From Hootsuite
44 Things I Learned From Hootsuite
Myth Perceptions of Social Media in Sales & Recruiting - Pubcon Austin
Myth Perceptions of Social Media in Sales & Recruiting - Pubcon Austin
Measurement is Sexy - Wikibrands
Measurement is Sexy - Wikibrands
Social media communications strategy by Robin Gurney
Social media communications strategy by Robin Gurney
Social Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid them
More from Peopleizers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Peopleizers
From Profit To Purpose: Marketing Can Change The World (Coca Cola Case)
From Profit To Purpose: Marketing Can Change The World (Coca Cola Case)
Peopleizers
Social Media Beyond Borders
Social Media Beyond Borders
Peopleizers
Sports Go Social: 8 Lessons to Learn
Sports Go Social: 8 Lessons to Learn
Peopleizers
9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat
9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat
Peopleizers
The New PR - How to become a brand among friends
The New PR - How to become a brand among friends
Peopleizers
Mit Herz zum Erfolg in Sozialen Medien
Mit Herz zum Erfolg in Sozialen Medien
Peopleizers
How to become a brand among friends
How to become a brand among friends
Peopleizers
From WALL Street to LOVE Street - How to become a brand among friends
From WALL Street to LOVE Street - How to become a brand among friends
Peopleizers
PEOPLEize - How to succeed in social media by serving basic human needs
PEOPLEize - How to succeed in social media by serving basic human needs
Peopleizers
More from Peopleizers
(10)
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
From Profit To Purpose: Marketing Can Change The World (Coca Cola Case)
From Profit To Purpose: Marketing Can Change The World (Coca Cola Case)
Social Media Beyond Borders
Social Media Beyond Borders
Sports Go Social: 8 Lessons to Learn
Sports Go Social: 8 Lessons to Learn
9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat
9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat
The New PR - How to become a brand among friends
The New PR - How to become a brand among friends
Mit Herz zum Erfolg in Sozialen Medien
Mit Herz zum Erfolg in Sozialen Medien
How to become a brand among friends
How to become a brand among friends
From WALL Street to LOVE Street - How to become a brand among friends
From WALL Street to LOVE Street - How to become a brand among friends
PEOPLEize - How to succeed in social media by serving basic human needs
PEOPLEize - How to succeed in social media by serving basic human needs
Recently uploaded
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
priyanshujha201
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
Suhani Kapoor
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Seo
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
anilsa9823
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
Ravindra Nath Shukla
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
Shree Krishna Exports
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Denis Gagné
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
Any kyc Account
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Ethan lee
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
Paul Menig
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
Holger Mueller
Recently uploaded
(20)
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
Finding your Sweet Spot
1.
FINDING YOUR SWEET
SPOT: Why it takes Technology AND People to succeed in the Social Web Eleftherios Hatziioannou Human Being October 21st, 2011
2.
Maslow’s Hierarchy of Needs
Human beings have basic needs. They Nothing has changed: We haven`t changed! are HUMAN BEINGS.
3.
We have always
loved to communicate, express ourselves, collaborate, interact, …
4.
The emerging social
technologies serve exactly those needs.
5.
Communication and Marketing
are no ONE WAY STREETS (anymore).
6.
We are moving
from target groups to COMMUNITIES again.
7.
Social media affect
the whole VALUE CHAIN of (y)our business.
8.
VIDEO Using Social Media
along the whole value chain creates the SOCIAL BUSINESS.
9.
Think of your
social media engagement as an operating system
10.
Use creative and
innovative campaigns to stand out – but do your homework first.
11.
STEP-BY-STEP to Social
Media success – supported by Technology.
12.
LISTEN: Establish effective
& meaningful MONITORING.
13.
PLANNING: It is
as simple as knowing what individuals & communities love talking about.
14.
ENTER/ACT: Use tools/apps
to facilitate community & content management.
15.
LEARN/ADAPT: Speak the
language of your community and use their means of communication.
16.
LEAD/WIN: When you
have mapped an entire community and the influential voices therein, opportunities emerge.
17.
MEASURING KPIs: Via
Social intel you will discover what works best.
18.
Building a HUMAN
BRIDGE between the New roles and responsibilities have internal and external world of your emerged. business.
19.
Mistake #1: False
conclusions due to lack of insights and knowledge (Facebook fans).
20.
Mistake #2: Why
didn’t the TV commercial go viral? It didn’t blend!
21.
The name of
your CEO Google Search I’m Feeling Lucky Mistake #3: Not keeping it simple and not making it clear enough.
22.
And you thought
that Tweeting couldn’t get any more MINDLESS? Mistake #4: Automated tweets/posts vs. personal connections.
23.
Mistake #5: Not
being approachable like Tony Hsieh – CEO of Zappos
24.
Mistake #6: Focussing
on the money (financial transaction) only
25.
Mistake #7: Outsourcing
and staying in your comfort zones.
26.
The human is
the last mile. PEOPLE are and will always be the main success factor.
27.
twitter: @ehatziioannou web: peopleizers.com email:
lefti@peopleizers.com
28.
NE
W LITERATURE