1) The document discusses the challenges of an integrated social media strategy including dealing with cross-disciplines, high volumes of posts, real-time monitoring without approval times, and 24/7 damage control. 2) It notes that as technology like mobile phones and the internet connect more people, they enable a vast distributed network of collective intelligence and memory. 3) Within 24 months, the document predicts the "social graph" will be replaced by an "interest graph" that groups influencers and authorities on relevant topics based on conversations and connections.

1. An Integrated Social Media Strategy @jyesmith – Weber Shandwick - jyesmith@webershandwick.com @spence7zero – Deamon Group - Richard.spencer@daemongroup.com @tbuesing – Publicis Digital - tim.buesing@publicisdigital.com @wingdude – PeopleBrowsr – jodeerich@peoplebrowsr.com Brian Katz – New Business – brian.katz@adtech.com

2. An Integrated Social Media Strategy MONITOR REPORT ENGAGE IS NOT ENOUGH

4. Swinging through the trees… Human Socialization BIG PICTURE

5. Emerging from the jungle with Language… BIG PICTURE

6. Thousands of years later we wrote it down… BIG PICTURE

7. PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory BIG PICTURE

8. A collective stream of intelligence … BIG PICTURE

9. Viral Streams will add light fiber power to the Collective Intelligence Human Connectedness

10. LITTLE BROTHER Connected Little Brothers will be a higher intelligence than Big Brother

11. SOCIAL VECTORS INFLUENCE SENTIMENT BREAKING TRENDS CONNECTEDNESS PERSONA RELEVANCE TRUST

12. OVER THE NEXT 24 MONTHS.. The Social Graph will be replaced by the.. Interest Graph – Influencers and Authorities

13. Find Conversations Extract @Names Sort Calculate Connections An Interest Graph is... A grouping of champions A champion is... An influencer who has a wide audience of friends who are discussing a relevant topic SOCIAL VECTORS

14. @WingDude [email_address] www.bit.ly/PBAdtechSy SWINGING THROUGH THE TREES…LANGUAGE EVOLVED Little Brother will carry the next level of Human Evolution – Influencers and Authorities independent of Institutions