PeopleBrowsr presents Collective Stream & Metadata June 2010
The Collective Stream and Meta Data Cloud is profoundly changing the way we write code, analyze events.
Vast dynamic data stores power collective consciousness
14. 2010 OPENNESS Little Twitter is dragging the others out of the cave and into the open Openness and Diversity is fundamental to a Meta Data System
15. OPENNESS Because it is open, the Twitter Stream will become the core transport layer for rich MetaData and Cross Network Links
16. Social Meta Data Examples Links Sentiment Hashtags Likes ReTweets Influence. Eg Klout Extended Profile Brand Pics Lists Personas. Eg Tlists Connections Relatedness Cross Media Rels
17. CASE STUDIES IN MAY 2010 ABC Hotlist Sony Pictures Comcast Entertainment Airline Sentiment eBay Toyota Recall Super Bowl Ads UK Elections Music Influencers in New York
19. Goal: Evaluate impact of Traditional Media on the Social Media sphere Build engaged audience Solution: 180 day Historical Analysis of Posts overlay on TV Ad spend metadata and other channels Performance and Results Identified type of ads that produce the best audience response 50% fluctuation on engagement based on time of message release
20. Industry : Media Entertainment Goals: Promote a Network TV Premiere Create online Buzz during the Event Performance and Results N umber 1 Twitter Trending Topic during Premiere Over 17,000 mentions of the #Hashtag during the week of the Premiere
21. Airline Sentiment Metadata merging Mechanical Turk with the Twitter Stream. 95% accuracy Vs 70-80% automation alone US AIRLINE INDUSTRY STUDY JUNE 2009
22. Seek an effective way to measure brand sentiment accurately. The goal is to find a list of influencers speaking in both positive and negative terms and engage. Call center to respond to negative sentiment metadata everyday Velocity 10,000 Mentions/day filtered to 180 Meaningful comments
29. SMS is the benchmark Twitter, Facebook and the other networks are still small, 150 Million posts/day combined SMS is over 7 Billion/day SCALE..ITS EARLY DAYS
31. THE NEXT TWO YEARS The Conversation Stream becomes the Conversation Cloud A real time historical record Meta Data Hyperlinks become People Hyperlinks
32. THE NEXT TWO YEARS The Conversation Cloud becomes the Rich Meta Data Cloud Social Meta Data Cloud will become the core backbone for people data
33. EXPERIMENTAL APPS What can we build? T2 Contextual Search and Post Artificial Intelligence - AI Cloud powered Q and A
34. EXPERIMENTAL APPS AI What can we build? In the past the quest for AI has been driven by machine learning projects. They have been Training and CPU intensive
35. EXPERIMENTAL APPS AI What can we build? Artificial Intelligence AI is now Build a database of Questions and Answers from the Twitterverse Crowdsource Questions without Answers – Crowdflower Devote CPU cycles to contextual analysis and NLP Artificial Intelligence AI was about machine learning or CPU cycles For the first time we have a vast open database of Questions and Answers Lets turn the problem upside down..
36. EXPERIMENTAL APPS T2 What can we build? T2 Contextual Search and Post Inline Content T2 HyperLocal Linked to other netwoks
40. REFERENCES This Deck http://bit.ly/ www.Analytic.ly Socialnomics09 PeopleBrowsr Super Bowl Study PeopleBrowsr Top 20 Brands Study http://www.s lides hare.net/peoplebrowsr/the-twitter-metadata-revolution-and-collective-consciousness http://www.nytimes.com/external/readwriteweb/2010/05/17/17readwriteweb-twitter-forefather-leaves-aims-to-disrupt-b-89770.html http://blogs.hbr.org/research/2010/05/why-gallup-when-you-can-tweet.html http://www.briansolis.com/2010/05/report-top-20-brands-on-twitter-april-2010/