Brand Bowl 2011 by PeopleBrowsr

1. Super Bowl Ad Buzz on Twitter Brand Bowl!

2. PeopleBrowsr is assembling the collective intelligence by storing , retrieving and indexing public conversations on the social web.

3. YTD Analysis and Reporting PeopleBrowsr has a data mine with over 3 years of Twitter conversations. We have extracted and analyzed tweets surrounding Super Bowl Ad Mentions. We’ve analyzed sentiment and compared volume from 2010/2011 YTD to see which brands were most talked about on Twitter during Super Bowl Commercials.

4. 2011 Super Bowl YTD 387,162 vs 99,124 Total Tweets 2011 Total Tweets 2010 From last year, total volume of Tweets mentioning Super Bowl brands increased 271% . Doritos had the highest number of mentions in 2010 and was the 3 rd top mentioned brand this year, with an 89% increase in volume in 2011. In 2011, most social activity of all ads was in the Auto industry , represented by Volkswagon, Chrysler and Chevrolet.

5. 2011 Super Bowl YTD Ads placed in the Second Quarter captured more online viewing attention than other positions Volkswagon had the most positive sentiment – and lots of buzz with “The Force” commercial - 86% of sentiment positive Groupon ads most negative sentiment - Groupon has since pulled the controversial Super Bowl ads - 75% of sentiment negative

6. Pacific Standard Time 387,162 Total Tweets 2011 Top 10 (+1) Volume

7. 99,124 Total Tweets 2010 Top 10 Volume

8. 2011 Top 10 (+1) vs 2010 Top 10

9. 249% 2011 Top 10 vs 2010 Top 10 YTD Increase in Total Volume of Tweets

10. Brand Comparisons 2011 vs 2010 YTD % Changes Doritos 89% Coca-Cola 1088% Snickers 79% Budweiser 8.9% Bud Light -24% Hyundai 32% Kia 200% Go Daddy 21%

11. Human Turked Sentiment Sample Size = 2,000 Per Brand (Top 11) Percentage of Conversational Posts 2011 Sample Sentiment

12. Top 10 +/- Sentiment Comparison More positive than negative sentiment in 2011 and 2010

13. % of Conversational Posts 2011 Top 10 (+1) Stats

14. www.PeopleBrowsr.com @PeopleBrowsr [email_address]