2012 2013 club presentation - strategic plan

Crystal City-Pentagon Rotary Club

A vibrant service organization
of diverse community leaders
who actively collaborate to
improve lives locally and
worldwide.

August 1, 2012

Strategic Club Focus
Plan

Club
Leadership Operating
Plan Budget

2012-2013 | Crystal City-Pentagon Rotary Club

Strategic Planning Committee

Foundation Club


GOAL 1: EXPAND OUR CLUB MEMBERSHIP IN
NUMBER AND IN DIVERSITY

• Focus 50% of our membership efforts on retention
and keeping current members actively collaborating
in support of our club and Rotary International.
• Actively reach out to memberships of the Crystal
City-Pentagon community – professionals, parents
(Wakefield, and Gunston) and business owners – to
get more Crystal City/ Pentagon representation in the
club.


GOAL 2: INCREASE CLUB PARTICIPATION IN PROJECTS
AND EVENTS

• All members of the club actively participate in
services projects every year.
• Increase club member presence at Rotary
conferences, events, and leadership programs (RLI).


GOAL 3: ENHANCE OUR FUND RAISING EFFORTS

• Create a transparent and accountable project
lifecycle.
• Increase corporate sponsorship of Golf Tournament.
• Identify alternate avenues of fundraising.

GOAL 4: TELL OUR STORY TO THE COMMUNITY

• Share successes with the rest of the
community, District and Worldwide


2012-2013 Focus

Of the 25 action items in
our strategic plan, Public
Image supports 16 of
them.


Public Image – Great, but how?

• Bulletins
• Meeting Structure
• Social Media
• Soft Media
• Website (Main, Hero, Golf)

You the Rotarian


2012-2013 Focus

Most of our success can be
attributed to our work on
service projects.

Second and final special focus.


Service Projects – Great, but how?

• Leadership structure
• Project champions
• Project categorization
• Project level budgets


Large Medium Compact
Projects Projects Projects


Club Leadership
Plan

Club Operating
Budget

Income Historical Budget
Dues ($260 per member) 8,840 8,840
Meals 10,471 10,500
Tickets 849 850
Fines/Money Talks 1,464 1,500
Total 21,690

Expense
Club Administration (Programs, mugs, gifts, etc.) 16,912
RI/District Dues ($104.04 per member) 3,537 3,537
Commonwealth of VA Registration 25 25
Crystal City Sports Pub Meals 9,789 10,500
Christmas Gift - Sport Pub 350 350
Training Reimbursement (RLI, PETS) 1,000 1,000
Membership Committee (Rot on Tap, chamber, shirts, etc.) 1,020 2,000
Public Image Committee (web site, collateral, etc.) 500 2,000
Operating Contingency Fund 500 778
Total (21,690)

2012 2013 club presentation - strategic plan

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