All Vegas...All the time!

1. Presents:

2. Check us out on your local VOD cable channel !

3. Your own Landing Page!
We can package for you!
We are an online media company that
specializes in SEO and Social Media Marketing
techniques to drive traffic to our
entertainment “On Demand” channels and
websites to promote and sell your properties
venues and amenities.

4. FLUID MARKETING
“Catch The Wave”
Same old, same old will not work these days! Want to be on the cutting edge of technology? We
can enhance your efforts with social media marketing and mobile technology.
Want to be part of revolutionizing e-commerce by delivering the sweet spot where the
internet meets mobility? While being eco-friendly!
There's been something missing in mobile marketing. What's keeping mobile marketing from
delivering on its promise? We believe the answer lies in the experience itself. Because online
marketers learn about their customers every time they shop or even visit, they're able to deliver
relevant offers and content that makes the experience personal, interactive, and fun. We can
duplicate these kinds of Experiences in the world outside one's desk and front door, and deliver
them via one's mobile device.
Join our opt-in “Deals on Demand” program where our customers have signed up to receive Vegas
information while they are in town via text messages. This is a great opportunity for you to
promote last minute deals

5. We leverage social media, video and search engine optimization techniques to reach

targeted demographics.
We will give you FREE valuable placement on our website to place your “call to

actions!”
◦ Your own FREE landing page for your venue or property (no competitive products
shown on your landing page )
◦ FREE placement on our homepage banners
◦ One of our featured shows monthly
◦ FREE Tracking ( weekly analytics) to see how your promotions are doing
◦ Ability to change promotion weekly
◦ FREE Daily tweets on TWITTER/Facebook/Myspace/YouTube
◦ FREE Weekly Blogs
◦ FREE Ad placement on blogs
◦ FREE Monthly promotional offer of your “call to action” via our database
◦ FREE VIDEO/AUDIO/SOCIAL BOOKMARKING SUBMISSION for 1 video with a “call
to action”
◦ Video will be submitted to over 30 video sites, including Hulu, Blinks, YouTube,
Google, Yahoo and Slingbox
◦ We have exclusive deals in place for video distribution through cable that we will
promote you on.
◦ We have listed channels labeled “Vegas On Demand” on cable, satellite and IPTV

6. Digitally enabled peer-to-

peer networks
From email and SMS to

Facebook and Twitter
Distribution is by people to

people
Content is by people to be

shared with other people

7. The most powerful

behaviour changer
there is
We do what others like

us do
Social media brings us

Broadcast Media
together with people is one-to-many
like us
Social Media is
Social media helps

many-to-many
people like us act
together

8. Where humans are talking to each other about things that

bother/interest them – on a global scale
You are included. With or without your permission.

If you‟re lucky/unlucky

If you contribute

If you participate


9. Text messaging; SMS and Image sharing sites:
 
mms Photobucket, Flickr
Email; including Audio sharing:
 
webmail(Gmail etc) and fixed Last.fm, Blip.fm, Podcasts
(outlook)
Conversation

Instant Messaging: aggregators: such as

AIM, Windows Messenger; Friendfeed, Disqus
Skype
Human-powered search
 
Forums; of the traditional sites: Mahalo, ditto.net

message board variety.
Human filtering sites:

Social networks: such as Digg, Del.ic.ious, Stumbleup

Facebook, MySpace, Bebo on
Blogging: Platforms such as Comments: on more
 
Blogger, Wordpress traditional „broadcast-style‟
sites – such as the
BBC, Guardian.co.uk
Microblogging:

Twitter, Plurk, etc.
Wikis: Wikipedia

Video sharing sites:

Youtube, Vimeo

10. IDC reported in August

08 internet use was
already outstripping TV
consumption.
Internet: 32.7 hours

TV: 16.4 hours

Newspapers &

magazines: 3.9 hours

11. 1. Yahoo 11. Orkut.com
Not 100%:

but enough 12. Rapidshare.com
2. Google
for you to 13. Baidu.com
take very
3. Youtube 14. Microsoft.com
seriously!
15. Google.co.in
4. Live.com
16. Google.de
5. MSN.com 17. Qq.com
18. eBay.com
6. Myspace.com
19 Hi5.com
20. Google.fr
7. Wikipedia.org
8. Facebook.com What no traditional
media, bbc? New
9. Blogger.com
York Times?
10.Yahoo.co.jp
Alexa Feb 2009 Guardian?

12. 186m blogs globally and growing

73% of all web users read blogs

Facebook members 132.1 million unique

users in June 2008 (now over 150m)
MySpace had 117.6 million users in June 08.

More video added to Youtube in last year

than broadcast by TV EVER!
We’re all advertisers and marketers now!
•Friend-recommendation is responsible for 70%+ of all
purchase decisions
•34% write about products and brands on their blogs
•23% of social network users have added applications
•18% of bloggers install widgets

13. A very different measure

Not consuming; participating

Co-creating the experience

Communities not audiences

Where to take part, you have to create part

Think ears and mouths, rather than eyeballs

Very different from the world of mass broadcast

media

14. Social Networks – How we can enhance your efforts!
When you do a
Tweet, we will re-Tweet!
What then occurs is that instead of
your tweet just going to your group it
will now be broadcast to other
groups…and your communication is
then spread into categories of interest
to many others….and it continues to
GROW!

15. •They share messages among
their groups.
•The groups are not fixed (adhoc)
•They adapt them to suit their groups
•The message spreads when the
•They make the message theirs Participants adapt the
message to suit the group
groups reform around a new purpose
they wish to share it with!
Users select what they think is cool (has utility) to
take with them on their journey

16. WE are the distribution,

WE are the content,

WE are the users journey

WE are how messages are transmitted

WE are the medium and the media

carried by it
WE are the connections. …

and how the connections are made

17. Listen
Respond
The conversations are happening
with or without your permission.
They are happening everywhere
people talk
Marketing isn‟t done to them, it is done by
You can listen: Summize.com;
them
Brandtags.net, our own services.
Think less of where the eyeballs are and
Listen, enable, and serve.
more about the mouths and ears
Place value on real-time, human
interaction.

18. When users can adapt the

message to better suit those
they would share with
e.g. Youtube‟s many
incarnations of the Cadbury‟s
gorilla ad.
Where they lower the

technical barriers
e.g. Pampers easy-insert of
your own kids‟ pictures into a
Christmas video message.

19. Let us TWEET for You!

20. TV Distributions
Players Network
Over 2,500,000 Video Views per month
“VOD is becoming
the industry
Comcast 24,200,000 Subscribers 16,500,000 VOD standard, with
audiences
expecting
choice, control, and
Direct TV 16,500,000 Subscribers 1,000,000 VOD
convenience for
their media viewing
experience.”
Dish 13,500,000 Subscribers 950,000 VOD
TiVo 4,200,000 Subscribers 725,000 VOD
at&t 1,100,000 Subscribers IPTV Homes
Verizon 1,700,000 Subscribers IPTV Homes
Cox 74,000 Las Vegas Hotel Rooms

21. Broadcast as Vegas on Demand in over 22 million homes in the U.S., and

as linear televised programming on Buzz TV in over 120 million homes
throughout Europe, Players Networks televised channels provide original
and entertaining programming, featuring established gaming experts,
celebrity hosts, and desirable destinations.
Players Network is a leader in internet video distribution, including being

one of the first two companies to partner with Google in the U.S. Since
that time, Players Network has created nested channels within the top
broadband platforms.

22. It's CRM on the go!
Enables companies to deliver highly personalized offerings to people out in the world

living their lives. Creates a relationship with your customers as unique as they are.
Because it uses familiar mobile technology, it's the easiest, most compatible, and far-

reaching form of e-marketing available.
We are unique in that we know which individual took advantage of what offer at what

time and in what location. We help marketers quot;Close the loopquot; by providing tracking
through the last mile of the transaction, completing a 360-degree view of customers
activity in retail environments.
1. Acquire customer via short code – try it now TEXT
“VEGAS” to 50500 (We are currently running a
special promotion for a helicopter ride over the
strip.)
2. Build mobile and behavioral database
3. Send targeted offers in real time via mobile
4. Redeem offers via scanner
5. Collect data and build behavioral database.

23. We are committed to preserving
and rejuvenating the
environment. We connect with
green festivals, events, bands and
initiatives from all over the world
to diminish our collective carbon
footprint and raise awareness of
how all of us can help out as we
go out to shows and events.
We use hemp/flax and recycled
ticket stock!
“We give our customers a choice, hemp tickets or mobile
tickets, both eco-friendly!”

24. Place your in
market
promotion
here.
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26. We are an aggressive cutting edge company that has

incorporated social media, video and mobile
technology into our marketing strategies.
We sell Las Vegas entertainment via these mediums.

We can provide you with an eco-friendly ticketing

system.
We will promote you through our “Vegas On Demand”

TV channel reaching 120 million homes!