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Inspire's mission is to help young people lead happier lives
1
Inspire's mission is to help young people lead happier lives   04/27/12
2
What we found:




                                                                    1 in 4 young people experience a mental health issue




     Inspire's mission is to help young people lead happier lives     04/27/12
3
What we found:


                                                                                                                30%




                                                                    1 in 4 young people experience a mental health issue




     Inspire's mission is to help young people lead happier lives     04/27/12
3
What we found:


                                              70%
                                              of young people
                                                                                                                30%
                                             will not seek help




                                                                    1 in 4 young people experience a mental health issue




     Inspire's mission is to help young people lead happier lives     04/27/12
3
Inspire's mission is to help young people lead happier lives   04/27/12
4
www




    Inspire's mission is to help young people lead happier lives   04/27/12
4
www




    Inspire's mission is to help young people lead happier lives   04/27/12
4
www




                               A major shift to the way the service was conceptualised and delivered was needed




    Inspire's mission is to help young people lead happier lives   04/27/12
4
Next Steps




     Inspire's mission is to help young people lead happier lives   04/27/12
5
Next Steps

                            Synthesise all the knowledge & data into
                            something usable & useful




     Inspire's mission is to help young people lead happier lives   04/27/12
5
Next Steps

                            Synthesise all the knowledge & data into
                            something usable & useful


                            Integrate the two perspectives of mental
                            health and user experience




     Inspire's mission is to help young people lead happier lives   04/27/12
5
Next Steps

                            Synthesise all the knowledge & data into
                            something usable & useful


                            Integrate the two perspectives of mental
                            health and user experience


                            Communicate the strategy effectively




     Inspire's mission is to help young people lead happier lives   04/27/12
5
Next Steps

                            Synthesise all the knowledge & data into
                            something usable & useful


                            Integrate the two perspectives of mental
                            health and user experience


                            Communicate the strategy effectively



                            Enable and empower those responsible
                            for implementing the strategy


     Inspire's mission is to help young people lead happier lives   04/27/12
5
I need to know
   I need to know                                   how this impacts I need to know
   how to continue                                       my job     how this impacts                     I need to know
      to engage
                                                                                  the youth             how this impacts
    existing users
                                                                                   strategy            the youth strategy

   I need to
communicate to                                             I need to know
the board what                                                                        I need to develop
                                                           how to actually                 business
 we are doing                                              implement this                requirements I need to know
                                                                                                     how it work from
          I need to                                                                                  a mental health
       communicate                                                           I need to know             perspective
         this to the                                                         how will it work
        Minister for                                                            from the
                     I need to know
            Health                                                           perspective of
                     how to migrate
                         content                                              young people



 Inspire's mission is to help young people lead happier lives     04/27/12
Our Approach




    A workshop with the strategy                                                  A workshop with other internal
     team to pull it all together                                              stakeholders to share what we found




     Inspire's mission is to help young people lead happier lives   04/27/12
7
7
Our Approach




    A workshop with the strategy                                                       A workshop with other internal
     team to pull it all together                                                   stakeholders to share what we found


                                                                    amazing magic




     Inspire's mission is to help young people lead happier lives       04/27/12
7
7
Getting it
        all out




     Inspire's mission is to help young people lead happier lives   04/27/12
8
18
Getting it
        all out




     Inspire's mission is to help young people lead happier lives   04/27/12
8
18
Getting it
        all out




     Inspire's mission is to help young people lead happier lives   04/27/12
8
18
Getting it
        all out




     Inspire's mission is to help young people lead happier lives   04/27/12
8
18
s



     Pulling it all
      together




     Inspire's mission is to help young people lead happier lives
      Inspire's mission is to help young people lead happier lives   04/27/12
                                                                      04/27/12
9
18
User journeys:
                                                                                distilling key
                                                                                 attributes




     Inspire's mission is to help young people lead happier lives   04/27/12
10
Inspire's mission is to help young people lead happier lives   04/27/12
11
 18
Inspire's mission is to help young people lead happier lives   04/27/12
12
 18
Mobile is public so
                                                                       don’t SMS me
                                                                     anything sensitive




      Inspire's mission is to help young people lead happier lives         04/27/12
12
 18
Mobile is public so
                                                                       don’t SMS me
                                                                     anything sensitive




                                                                                           You can talk to me
                                                                                           at BigDay Out but
                                                                                               be relevant




      Inspire's mission is to help young people lead happier lives         04/27/12
12
 18
Mobile is public so
                                                                       don’t SMS me
                                                                     anything sensitive




                          You can talk to me
                           on Facebook, but
                          nothing too serious

                                                                                           You can talk to me
                                                                                           at BigDay Out but
                                                                                               be relevant




      Inspire's mission is to help young people lead happier lives         04/27/12
12
 18
Inspire's mission is to help young people lead happier lives
       Inspire's mission is to help young people lead happier lives   04/27/12
                                                                       04/27/12
13
 18
Inspire's mission is to help young people lead happier lives   04/27/12
14
Spatial Mapping




      Inspire's mission is to help young people lead happier lives
       Inspire's mission is to help young people lead happier lives   04/27/12
                                                                       04/27/12
15
 18
Issue Word Clouds




     Inspire's mission is to help young people lead happier lives   04/27/12
16
]




     Inspire's mission is to help young people lead happier lives   04/27/12
17
]




     Inspire's mission is to help young people lead happier lives   04/27/12
17
]




     Inspire's mission is to help young people lead happier lives   04/27/12
17
]




     Inspire's mission is to help young people lead happier lives   04/27/12
17
Inspire's mission is to help young people lead happier lives   04/27/12
18
Hmmm..How will
                                                                               this work come
                                                                               implementation
                                                                                    time?




     Inspire's mission is to help young people lead happier lives   04/27/12
19

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Communicating, prototyping and adopting ReachOut.com’s future service strategy

  • 1. Inspire's mission is to help young people lead happier lives 1
  • 2. Inspire's mission is to help young people lead happier lives 04/27/12 2
  • 3. What we found: 1 in 4 young people experience a mental health issue Inspire's mission is to help young people lead happier lives 04/27/12 3
  • 4. What we found: 30% 1 in 4 young people experience a mental health issue Inspire's mission is to help young people lead happier lives 04/27/12 3
  • 5. What we found: 70% of young people 30% will not seek help 1 in 4 young people experience a mental health issue Inspire's mission is to help young people lead happier lives 04/27/12 3
  • 6. Inspire's mission is to help young people lead happier lives 04/27/12 4
  • 7. www Inspire's mission is to help young people lead happier lives 04/27/12 4
  • 8. www Inspire's mission is to help young people lead happier lives 04/27/12 4
  • 9. www A major shift to the way the service was conceptualised and delivered was needed Inspire's mission is to help young people lead happier lives 04/27/12 4
  • 10. Next Steps Inspire's mission is to help young people lead happier lives 04/27/12 5
  • 11. Next Steps Synthesise all the knowledge & data into something usable & useful Inspire's mission is to help young people lead happier lives 04/27/12 5
  • 12. Next Steps Synthesise all the knowledge & data into something usable & useful Integrate the two perspectives of mental health and user experience Inspire's mission is to help young people lead happier lives 04/27/12 5
  • 13. Next Steps Synthesise all the knowledge & data into something usable & useful Integrate the two perspectives of mental health and user experience Communicate the strategy effectively Inspire's mission is to help young people lead happier lives 04/27/12 5
  • 14. Next Steps Synthesise all the knowledge & data into something usable & useful Integrate the two perspectives of mental health and user experience Communicate the strategy effectively Enable and empower those responsible for implementing the strategy Inspire's mission is to help young people lead happier lives 04/27/12 5
  • 15. I need to know I need to know how this impacts I need to know how to continue my job how this impacts I need to know to engage the youth how this impacts existing users strategy the youth strategy I need to communicate to I need to know the board what I need to develop how to actually business we are doing implement this requirements I need to know how it work from I need to a mental health communicate I need to know perspective this to the how will it work Minister for from the I need to know Health perspective of how to migrate content young people Inspire's mission is to help young people lead happier lives 04/27/12
  • 16. Our Approach A workshop with the strategy A workshop with other internal team to pull it all together stakeholders to share what we found Inspire's mission is to help young people lead happier lives 04/27/12 7 7
  • 17. Our Approach A workshop with the strategy A workshop with other internal team to pull it all together stakeholders to share what we found amazing magic Inspire's mission is to help young people lead happier lives 04/27/12 7 7
  • 18. Getting it all out Inspire's mission is to help young people lead happier lives 04/27/12 8 18
  • 19. Getting it all out Inspire's mission is to help young people lead happier lives 04/27/12 8 18
  • 20. Getting it all out Inspire's mission is to help young people lead happier lives 04/27/12 8 18
  • 21. Getting it all out Inspire's mission is to help young people lead happier lives 04/27/12 8 18
  • 22. s Pulling it all together Inspire's mission is to help young people lead happier lives Inspire's mission is to help young people lead happier lives 04/27/12 04/27/12 9 18
  • 23. User journeys: distilling key attributes Inspire's mission is to help young people lead happier lives 04/27/12 10
  • 24. Inspire's mission is to help young people lead happier lives 04/27/12 11 18
  • 25. Inspire's mission is to help young people lead happier lives 04/27/12 12 18
  • 26. Mobile is public so don’t SMS me anything sensitive Inspire's mission is to help young people lead happier lives 04/27/12 12 18
  • 27. Mobile is public so don’t SMS me anything sensitive You can talk to me at BigDay Out but be relevant Inspire's mission is to help young people lead happier lives 04/27/12 12 18
  • 28. Mobile is public so don’t SMS me anything sensitive You can talk to me on Facebook, but nothing too serious You can talk to me at BigDay Out but be relevant Inspire's mission is to help young people lead happier lives 04/27/12 12 18
  • 29. Inspire's mission is to help young people lead happier lives Inspire's mission is to help young people lead happier lives 04/27/12 04/27/12 13 18
  • 30. Inspire's mission is to help young people lead happier lives 04/27/12 14
  • 31. Spatial Mapping Inspire's mission is to help young people lead happier lives Inspire's mission is to help young people lead happier lives 04/27/12 04/27/12 15 18
  • 32. Issue Word Clouds Inspire's mission is to help young people lead happier lives 04/27/12 16
  • 33. ] Inspire's mission is to help young people lead happier lives 04/27/12 17
  • 34. ] Inspire's mission is to help young people lead happier lives 04/27/12 17
  • 35. ] Inspire's mission is to help young people lead happier lives 04/27/12 17
  • 36. ] Inspire's mission is to help young people lead happier lives 04/27/12 17
  • 37. Inspire's mission is to help young people lead happier lives 04/27/12 18
  • 38. Hmmm..How will this work come implementation time? Inspire's mission is to help young people lead happier lives 04/27/12 19