Shrita Sterlin participates in a roundtable session at the Maryland Nonprofits Social Media Bootcamp to help nonprofit organizations leverage Pinterest as a marketing tool. To receive the full Ebook, "Pinterest for Nonprofits," like our Facebook page by July 18, 2012 or join our mailing list. Facebook: http://www.facebook.com/pennstrategiesllc/app_237202476309340 Mailing list: http://ow.ly/c1pzB For more information, visit http://pennstrategies.com/newsroom/press-releases/152-shrita-sterlin-builds-excitement-for-pinterest-at-nonprofit-social-media-boot-camp

1. Maryland Nonprofits
Social Media Bootcamp
Pinterest for Nonprofits
July 11, 2012
Presented by: Shrita D. Sterlin
www.pennstrategies.com

2. Welcome
Major Topics
What is Pinterest?
Rules for Pin-Etiquette
Is Your Nonprofit
Pinnable?
From Online
Engagement to Offline
Action
Start Pinning!

3. What is Pinterest?
Pinterest is a content-sharing site
that works as a virtual pin board

4. Who uses Pinterest?
Majority female
• US: 83 % females
• UK: 55 % males
• Globally: 68.2% females
Gender divide is shrinking as Pinterest
expands to other countries

5. Who uses Pinterest?
Female
Worldwide
United Kingdom
United States
Male
0 20 40 60 80 100

6. Who uses Pinterest?
who
make most of household spending
decisions
Women, 25-44 with disposable income
NOTE: Women contribute most to nonprofits

7. Why is Pinterest so popular?
The simplicity of
design
Pinterest capitalizes
on our love for
stunning visuals, with
the image taking Buzz © peter_waters - Fotolia.com
center stage

8. Why is Pinterest so popular?
Clean design, bold visuals and integration
with Facebook and Twitter
24th most popular website in the United
States, growing from 10 million visitors in
January to 17 million visitors in April
1+ million users visit the site daily

9. Why is Pinterest so popular?
More referral traffic
than Google+, YouTube
and LinkedIn combined
Users spend an average
of 15.8 minutes daily
Image credit: <a href='http://www.123rf.com/photo_3931306_men-and-women-standing-in-a-row-clapping-hands.html'>logos / 123RF Stock Photo</a>111

10. Pinterest
for
nonprofits

11. Can Pinterest Help Nonprofits
Numerous benefits:
• Raise awareness
• Connect with people
based on social
passions
Makes sharing easy
and effective
© michaeljung - Fotolia.com

12. Can Pinterest Help Nonprofits
Pins can raise awareness:
• Pin something once or twice,
and the likelihood of repin
skyrockets
• 80 % of Pinterest pins are repins
vs.1.4 % of tweets are retweets

13. 5 Rules of
Pin-Etiquette

14. Five Rules for Pin-Etiquette
Don’t over pin
Don’t sell
Watermark
images
Be respectful
Source images

15. Can Pinterest
really help
My Nonprofit?

16. Maximizing Pinterest
Connect with supporters
Link Pinterest account to social media
Build your network
Network © olly - Fotolia.com

17. Maximizing Pinterest
Follow nonprofits
with similar missions
Include link to
Pinterest boards on
websites, blogs,
emails and more

18. 10 Best Practices
for
Nonprofit Pinning

19. Top 10 Best Practices
1) Be a visual storyteller
Show why your
nonprofit matters and
how it impacts the
world

20. Top 10 Best Practices
2) Add value to your
supporters’ lives
Give supporters a reason
to follow you with
meaningful content; use
catchy board names
Example: AARP’s recipes

21. Top 10 Best Practices
3) Create a contributor board
Engage supporters
by allowing them to
pin their images to a
special board
Example: UNICEF

22. Top 10 Best Practices
4) Turn numbers into visuals
Harness power for
visual storytelling by
transforming statistics
and facts into visuals
like infographics

23. from
Online Engagement
to
Offline Action

24. Spurring Offline Action
Online engagement
alone doesn’t deliver
action
Strike balance between
generating online
engagement and
inspiring offline action
(e.g., donations or volunteers)

25. 5 Ways to Spur Offline Action
1) Brainstorm fundraising ideas
Create a fundraising board and
invite donors and volunteers to pin
their ideas for fundraising

26. 5 Ways to Spur Offline Action
2) Lend support
through shopping
Nonprofits can
encourage supporters to
lend support through
daily shopping with a
“gifts” board.

27. 5 Ways to Spur Offline Action
3) Change daily habits
Inspire supporters to make
small changes in their daily
lives
Example: Grist.org’ includes a
“Green Your Home” board with
simple changes for a greener, daily
living

28. More Pinterest Resources
Join our mailing list to receive a FREE
copy of the FULL PowerPoint training and
EBook “Pinterest for Nonprofits”
[Available 7/11/12 – 7/18/12]

29. Start Pinning!
Share Your Pins:
http://facebook.com/pennstrategiesllc
We post our favorites on the Penn Strategies Pinterest page
http://pennstrategies.com