SlideShare a Scribd company logo
1 of 32
BI in CRM Customer Relations Management
BI CRM Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BI CRM Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key to customer spending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Lifecycle  ,[object Object]
AI/BI vs Customer Lifetime Value  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding this relationship ,[object Object],[object Object],[object Object],[object Object]
Value of Customer Asset ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cost of a Customer ,[object Object],[object Object]
2 Key Components ,[object Object],[object Object],[object Object]
Lifetime Value Equation
Transaction Value ,[object Object],[object Object]
3 Key Variables ,[object Object],[object Object],[object Object]
Evolving Habits ,[object Object],[object Object],[object Object],[object Object]
Network Value ,[object Object]
Acquisition/Retention Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aligning Operations ,[object Object],[object Object],[object Object],[object Object],[object Object]
3 Elements of Success ,[object Object],[object Object],[object Object]
Integrating Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Multichannel strategy works! ,[object Object],[object Object],[object Object],[object Object],[object Object]
JC PENNY
JC Penny results ,[object Object],[object Object]
Customer incentive programs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role of Technology ,[object Object],[object Object],[object Object],[object Object]
Tech Role Con’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Solution ,[object Object],[object Object],[object Object]
Customer Management  ,[object Object],[object Object],[object Object]
4 groups of customers ,[object Object],[object Object],[object Object],[object Object]
Stable Customers ,[object Object],[object Object],[object Object]
Senior Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
(Conclusion) CRM BI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

What's hot (20)

Customer Relationship Management !!! CRM
Customer Relationship Management !!! CRMCustomer Relationship Management !!! CRM
Customer Relationship Management !!! CRM
 
SUSL - Customer relationship management
SUSL - Customer relationship managementSUSL - Customer relationship management
SUSL - Customer relationship management
 
Crm objectives
Crm objectivesCrm objectives
Crm objectives
 
Data Mining in CRM
Data Mining in CRMData Mining in CRM
Data Mining in CRM
 
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
 
CRM Customer relationship management
CRM Customer relationship managementCRM Customer relationship management
CRM Customer relationship management
 
CRM
CRMCRM
CRM
 
CRM Basics
CRM BasicsCRM Basics
CRM Basics
 
Customer Relationship Management unit 5 trends in crm
Customer Relationship Management unit 5 trends in crmCustomer Relationship Management unit 5 trends in crm
Customer Relationship Management unit 5 trends in crm
 
Crm evolution- crm phases
Crm  evolution- crm phasesCrm  evolution- crm phases
Crm evolution- crm phases
 
Electronic Customer Relationship Management (E-CRM)
Electronic Customer Relationship Management (E-CRM)Electronic Customer Relationship Management (E-CRM)
Electronic Customer Relationship Management (E-CRM)
 
Customer Relation Management
Customer Relation ManagementCustomer Relation Management
Customer Relation Management
 
Crm
CrmCrm
Crm
 
Crm 1
Crm  1Crm  1
Crm 1
 
Analytical crm and social crm
Analytical crm and social crmAnalytical crm and social crm
Analytical crm and social crm
 
Crm ppt
Crm pptCrm ppt
Crm ppt
 
CRM trends
CRM trendsCRM trends
CRM trends
 
C.r.m & e --c.r.m
C.r.m & e --c.r.mC.r.m & e --c.r.m
C.r.m & e --c.r.m
 
Top 40 CRM Features
Top 40 CRM FeaturesTop 40 CRM Features
Top 40 CRM Features
 
CRM - Customer Relationship Management
CRM - Customer Relationship ManagementCRM - Customer Relationship Management
CRM - Customer Relationship Management
 

Similar to AI/BI and CRM

Crm and analytics modules
Crm and analytics modulesCrm and analytics modules
Crm and analytics modulesAditya Madiraju
 
Chapter 1: CRM, Database Marketing and Customer Value
Chapter 1: CRM,  Database Marketing   and Customer ValueChapter 1: CRM,  Database Marketing   and Customer Value
Chapter 1: CRM, Database Marketing and Customer Valueitsvineeth209
 
Segmentation & Revenue Management
Segmentation & Revenue ManagementSegmentation & Revenue Management
Segmentation & Revenue ManagementKate Varini
 
Customer loyalty and technology as crm tool
Customer loyalty and technology as crm toolCustomer loyalty and technology as crm tool
Customer loyalty and technology as crm toolAjit Singh
 
Financial Technology Gartner Summit Briefing - Vin Malhotra, Partner Accenture
Financial Technology Gartner Summit Briefing - Vin Malhotra, Partner AccentureFinancial Technology Gartner Summit Briefing - Vin Malhotra, Partner Accenture
Financial Technology Gartner Summit Briefing - Vin Malhotra, Partner AccentureVin Malhotra
 
BUSINESS INTELLIGENCE OVERVIEW & APPLICATIONS
BUSINESS INTELLIGENCE OVERVIEW & APPLICATIONSBUSINESS INTELLIGENCE OVERVIEW & APPLICATIONS
BUSINESS INTELLIGENCE OVERVIEW & APPLICATIONSGeorge Krasadakis
 
2011 Presentation Ibm Users Groupv3
2011 Presentation Ibm Users Groupv32011 Presentation Ibm Users Groupv3
2011 Presentation Ibm Users Groupv3jgnadler
 
Customer relationship management
Customer relationship management Customer relationship management
Customer relationship management Mohit Yadav
 
Three Foundational Components to Successful Customer Journey Ops (2).pdf
Three Foundational Components to Successful Customer Journey Ops (2).pdfThree Foundational Components to Successful Customer Journey Ops (2).pdf
Three Foundational Components to Successful Customer Journey Ops (2).pdfMarion Boberg
 
Customer Analytics & Segmentation
Customer Analytics & SegmentationCustomer Analytics & Segmentation
Customer Analytics & SegmentationGeorge Krasadakis
 
Developing a customer data platform
Developing a customer data platformDeveloping a customer data platform
Developing a customer data platformTredence Inc
 
Enterprise Marketing Management (EMM) Overview
Enterprise Marketing Management (EMM) OverviewEnterprise Marketing Management (EMM) Overview
Enterprise Marketing Management (EMM) OverviewRussellRosen
 
Alterian June 2009 Webinar Addressing Retail Trends Through An Integrated A...
Alterian June 2009 Webinar   Addressing Retail Trends Through An Integrated A...Alterian June 2009 Webinar   Addressing Retail Trends Through An Integrated A...
Alterian June 2009 Webinar Addressing Retail Trends Through An Integrated A...Alterian
 
E comm final review
E comm final reviewE comm final review
E comm final review200253049
 
Microsoft Accounting Software | Value Proposition Analysis
Microsoft Accounting Software | Value Proposition AnalysisMicrosoft Accounting Software | Value Proposition Analysis
Microsoft Accounting Software | Value Proposition AnalysisKashyap Shah
 
Customer Segmentation
Customer SegmentationCustomer Segmentation
Customer SegmentationCarlos Soares
 

Similar to AI/BI and CRM (20)

Crm and analytics modules
Crm and analytics modulesCrm and analytics modules
Crm and analytics modules
 
CRM
CRMCRM
CRM
 
Chapter 1: CRM, Database Marketing and Customer Value
Chapter 1: CRM,  Database Marketing   and Customer ValueChapter 1: CRM,  Database Marketing   and Customer Value
Chapter 1: CRM, Database Marketing and Customer Value
 
Analytical CRM
Analytical CRMAnalytical CRM
Analytical CRM
 
Segmentation & Revenue Management
Segmentation & Revenue ManagementSegmentation & Revenue Management
Segmentation & Revenue Management
 
Customer loyalty and technology as crm tool
Customer loyalty and technology as crm toolCustomer loyalty and technology as crm tool
Customer loyalty and technology as crm tool
 
Financial Technology Gartner Summit Briefing - Vin Malhotra, Partner Accenture
Financial Technology Gartner Summit Briefing - Vin Malhotra, Partner AccentureFinancial Technology Gartner Summit Briefing - Vin Malhotra, Partner Accenture
Financial Technology Gartner Summit Briefing - Vin Malhotra, Partner Accenture
 
BUSINESS INTELLIGENCE OVERVIEW & APPLICATIONS
BUSINESS INTELLIGENCE OVERVIEW & APPLICATIONSBUSINESS INTELLIGENCE OVERVIEW & APPLICATIONS
BUSINESS INTELLIGENCE OVERVIEW & APPLICATIONS
 
2011 Presentation Ibm Users Groupv3
2011 Presentation Ibm Users Groupv32011 Presentation Ibm Users Groupv3
2011 Presentation Ibm Users Groupv3
 
Customer relationship management
Customer relationship management Customer relationship management
Customer relationship management
 
Three Foundational Components to Successful Customer Journey Ops (2).pdf
Three Foundational Components to Successful Customer Journey Ops (2).pdfThree Foundational Components to Successful Customer Journey Ops (2).pdf
Three Foundational Components to Successful Customer Journey Ops (2).pdf
 
Customer Analytics & Segmentation
Customer Analytics & SegmentationCustomer Analytics & Segmentation
Customer Analytics & Segmentation
 
Supply Chain Performance
Supply Chain PerformanceSupply Chain Performance
Supply Chain Performance
 
Developing a customer data platform
Developing a customer data platformDeveloping a customer data platform
Developing a customer data platform
 
Enterprise Marketing Management (EMM) Overview
Enterprise Marketing Management (EMM) OverviewEnterprise Marketing Management (EMM) Overview
Enterprise Marketing Management (EMM) Overview
 
Alterian June 2009 Webinar Addressing Retail Trends Through An Integrated A...
Alterian June 2009 Webinar   Addressing Retail Trends Through An Integrated A...Alterian June 2009 Webinar   Addressing Retail Trends Through An Integrated A...
Alterian June 2009 Webinar Addressing Retail Trends Through An Integrated A...
 
Customer communication management
Customer communication managementCustomer communication management
Customer communication management
 
E comm final review
E comm final reviewE comm final review
E comm final review
 
Microsoft Accounting Software | Value Proposition Analysis
Microsoft Accounting Software | Value Proposition AnalysisMicrosoft Accounting Software | Value Proposition Analysis
Microsoft Accounting Software | Value Proposition Analysis
 
Customer Segmentation
Customer SegmentationCustomer Segmentation
Customer Segmentation
 

Recently uploaded

Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Sheetaleventcompany
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 

Recently uploaded (20)

Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 

AI/BI and CRM