Slides for webinar presented with Doug Stephens (@retailprophet) and Ashok Kartham (CEO and founder, Mize Inc.). Sponsored by Mize, presented on April 11, 2013
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Driving Revenues and Building Customer Loyalty Webinar Slides
1. Today’s Webinar
Drive Revenue and Loyalty by
Engaging Mobile and Social Consumers
Dr. Phil Hendrix Doug Stephens Ashok Kartham
Founder and Director, Retail Prophet Founder and CEO, Mize
immr and GigaOm @retailprophet @mizecom
Pro analyst
@phil_hendrix
Sponsored by Mize, Inc.
April 11, 2013 #smarterengagement
25. Transform how you engage customers
The overwhelming majority of
advertising/promotion/marketing/branding
investments and expenditures most
organizations make today are more about
"selling things" than "helping customers.“
– Michael Schrage “Invest in Your Customers More
Than Your Brand”
25
26. Transform how you engage customers
Brand centric focus Smarter Engagement
• Customer- Centric
• Want/Intent driven
• Relevant/ Personalized
to • Utility & Service at every
touch point
• Helping customers
• Advice & Education
• Powered by Customers
26
35. Value for Consumers & Brands
Simplify Customer Transform How
Experience Brands Engage
Consumers make faster & Better sales conversion &
more confident decisions
<=> accelerated revenue
Better value with product Lower Marketing & Support
purchase and use
<=> cost per Customer
Conveniently track all Engage customers at all
products owned/wanted
<=> touch points
Easier access to Brands and Better customer loyalty &
Friends
<=> advocacy
35
37. Thank You
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Mize, Inc.
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