Spa Startup Reality Check

The Spa Startup Reality Check Peggy Wynne Borgman President, Preston Wynne, Inc. This presentation posted at www.wynnebusiness.com

Who we are… ,[object Object],[object Object],[object Object],Preston Wynne Spa, Saratoga, CA

Top 5 Reasons Not to Start a Spa ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Ingredients of a Great Spa ,[object Object],[object Object],[object Object]

Are you really ready to own and operate a spa? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Too Much of a Good Thing? ,[object Object],[object Object],You must be different, better, special!

The profit-driven spa business model ,[object Object],[object Object],[object Object],[object Object],[object Object]

“Everything-but-the- Kitchen-Sink Spa” ,[object Object],[object Object],[object Object]

Great Ideas are Focused. ,[object Object],[object Object],[object Object],[object Object],Answer the customer question, “So What?”

“ Synergy Spa”: expansion of an existing business or practice ,[object Object],[object Object],[object Object]

A great spa starts with a great plan. ,[object Object],[object Object],[object Object]

Whose spa is it, anyway? ,[object Object],[object Object],[object Object]

Recipe for a Real Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From THE ART OF THE START by Guy Kawasaki

Multiplying Mistakes ,[object Object],[object Object]

Prime Spa Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Staffing Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to attract talent to a new spa ,[object Object],[object Object],[object Object],[object Object]

Why Your Behavioral Market Research is Wrong ,[object Object],[object Object],[object Object]

Sizing up Competition ,[object Object],[object Object],[object Object]

“That’s not our customer.” Oh, really? Competitors are ALL the businesses that sell the same things you do, in your trade area!

What will you do better than your competitor? ,[object Object],[object Object],[object Object],[object Object],[object Object],Even poor competitors still have market share!

A Great Spa Business… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you for coming! ,[object Object],[object Object],[object Object],[object Object]

Spa Startup Reality Check

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Spa Startup Reality Check