After making 28,000 connections on LinkedIn, I reveal the LinkedIn profile tips that get you more LinkedIn connections and generate more opportunities. This presentation covers all the major LinkedIn Profile Tips that got me to over 28,000 connections. Please share.

1. LinkedIn
Tips:
LinkedIn
Profile
Tips
That
Really
Work
[28,000+
Connec@ons]
Read
the
companion
blog
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connected
with
us
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the
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1
Monday, February 3, 14

2. I’m
Jason
• 28,000+
connec@ons
on
LinkedIn
• 8+
years
on
LinkedIn
• Help
you
get
more
LinkedIn
connec@ons
that
create
opportuni@es
• Avoid
the
mistakes
I
made
2
Monday, February 3, 14

3. LinkedIn
Connec7ons
are
Important
• Gated
social
network
of
people
that
are
ready
to
do
business
• More
connec7ons
means
more
reach
and
more
business
opportuni7es
• First,
build
a
profile
that
makes
people
want
to
connect
with
you
3
Monday, February 3, 14

4. Your
LinkedIn
Profile
Picture
• LinkedIn
is
a
professional
network
• Choose
a
professional
photo
• Smile
and
dress
professionally
4
Monday, February 3, 14

5. Your
LinkedIn
Profile
Headline
•
•
•
•
•
•
•
•
•
Seen
on
LinkedIn.com,
LinkedIn
app
and
emails
sent
out
by
LinkedIn
Be
accurate,
professional
and
include
3
or
less
relevant
keywords
Search
LinkedIn
and
see
what
kinds
of
people
are
returned
Use
Google
Keyword
Planner
to
see
general
search
volume
"Social
Media"
is
vague,
"Social
Media
Manager"
is
targeted
Swap
out
different
sets
of
keywords
and
test
by
looking
at
your
profile
views
Skip
"Guru",
"Ninja",
"Evangelist",
etc.,
you
won't
be
taken
seriously
Include
a
URL.
It
gets
included
in
the
emails
LinkedIn
sends
out
I
include
a
shortURL
in
my
headline.
It
links
to
my
contact
info
5
Monday, February 3, 14

6. Your
LinkedIn
Profile
Summary
Elevator
Pitch
• Make
people
have
to
connect
with
you
• S7ck
to
one
paragraph
that
explains
your
career
in
an
accurate,
keyword
rich
and
curiosity
genera7ng
manner
• Sell
the
professional
you
• This
is
not
Facebook,
do
not
put
personal
things
like,
hobbies
here
6
Monday, February 3, 14

7. Your
LinkedIn
Profile
Summary
Elevator
Pitch
•
•
•
•
•
•
•
Direct
people
to
your
current
projects
They
review
what
you’re
working
on
Some
prefer
to
use
a
link
shortener
to
track
clicks
I
think
they
look
spammy,
I
add
the
direct
link
to
the
project
Link
to
mul7media
content
Make
sure
its
your
work
and
that
the
provider
is
accepted
by
LinkedIn
Visual
elements
help
break
up
text
7
Monday, February 3, 14

8. Your
LinkedIn
Profile
Exper7se
•
•
•
•
•
•
•
•
Each
job
you
add
to
your
profile
should
include
a
mini
elevator
pitch
in
the
summary
Use
keywords
that
are
accurate
to
you,
the
job
and
how
people
will
search
to
find
you
Do
not
copy
and
paste
your
en7re
resume
here
State
what
your
role
was
in
the
company
and
your
accomplishments
Add
links
to
press
coverage,
videos,
presenta7ons,
blogs
underneath
the
summary
LinkedIn
is
visual
and
social
People
want
authori7es
in
the
space/
industry
If
you
have
nothing
to
add,
create
something
8
Monday, February 3, 14

9. Your
LinkedIn
Profile
Projects
• Include
public
facing
business
projects
that
you
are
working
on
• Promotes
your
work,
company
and
other
team
members
• These
projects
and
your
profile
appear
on
your
team
members’
pages
as
well
9
Monday, February 3, 14

10. LinkedIn
Profile
Skills
and
Endorsements
• Having
people
endorse
you
gives
you
the
opportunity
to
be
recognized
• As
you
make
more
connec7ons
you
will
have
more
opportuni7es
to
receive
endorsements
• Try
asking
connec7ons
for
endorsements,
give
them
first
10
Monday, February 3, 14

11. Your
LinkedIn
Profile
Educa7on
• Start
a^er
high
school
educa7on,
unless
your
High
School
was
specialized
• Include
honors
you’ve
received
• Include
specializa7ons
and
con7nuing
educa7on
11
Monday, February 3, 14

12. Your
LinkedIn
Profile
Interests
• Add
keywords
that
are
relevant
to
your
skill
set
• These
keywords
then
trigger
searches
on
LinkedIn
12
Monday, February 3, 14

13. LinkedIn
Profile
Personal
Details
• This
is
not
your
home
address!
• Include
conversa@on
starters
• Rela@onships
require
rapport
13
Monday, February 3, 14

14. LinkedIn
Profile
Advice
For
Contac7ng
• Puts
connec@ons
at
ease
and
manages
expecta@ons
• Include
things
you're
looking
for
• Don't
be
nega@ve
here
but
set
boundaries
if
needed
14
Monday, February 3, 14

15. LinkedIn
Profile
Organiza7ons
• Include
organiza7ons
within
and
outside
your
company
• Belonging
to
things
outside
of
your
normal
responsibili7es
shows
your
commitment
to
going
beyond
what
is
expected
• Helps
you
to
get
recognized
for
more
of
the
work
you
are
doing
• Don't
belong
to
any?
Join
one
now
• It's
an
opportunity
to
learn
and
network
15
Monday, February 3, 14

16. Your
LinkedIn
Profile
Recommenda7ons
• Recommenda7ons
are
like
endorsements
• But,
more
personal
and
based
in
experience
• Asking
for
for
them
if
you
feel
you're
worthy
and
if
you
really
worked
together
• If
you
want
recommenda7ons,
start
by
giving
them
16
Monday, February 3, 14

17. Learnings
Part
1
is
done!
Zero
in
on
each
specific
sec7on
of
your
LinkedIn
profile
and
iden7fy
what
to
include.
Be
relevant,
choose
the
right
keywords,
add
visual
elements
and
give
endorsements
and
recommenda7ons
to
get
them.
Sign
up
for
the
Peg
Networker
Blog
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get
future
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To
get
one
of
our
contact
info
shortURLs
and
to
improve
your
networking
in
general
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Peg.
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Monday, February 3, 14

18. Thank
you
More
ques@ons?
Contact
info:
h[p://peg.me/jason
@pegworks
Stay
connected
with
us
to
get
more
7ps
in
the
future:
PegWorks
|
Facebook
|
Twi@er
|
Blog
|
LinkedIn
18
Monday, February 3, 14